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integrated-marketing-communications 
AdvertiseMint
SEPTEMBER 26, 2023
Marketing is tough today, and there’s so much noise out there. To break through, you need a marketing approach that makes the pieces work together. Enter integrated marketing communications (IMC)! It gets all your marketing channels and tools singing one tune. What is Integrated Marketing?
Adweek
FEBRUARY 21, 2024
Build-A-Bear Workshop, a global brand that appeals to multiple generations, has chosen marketing agency Known as its agency of record for strategy and creative.
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Adweek
JULY 7, 2022
Cosmetics is bringing makeup and skincare to its Twitch community and gamers in general with its rollout of eight-piece collection Game Up. Beauty vice president of integrated marketing communications Patrick O'Keefe said in a statement, "e.l.f. was an early adopter in beauty on Twitch.
343 
Adweek
SEPTEMBER 15, 2022
Highwire Public Relations, a communications firm with deep expertise in tech and health care, has secured strategic investment from Shamrock Capital. The funding will accelerate Highwire's growth and expansion of its integrated communications and digital marketing services. "A
244 
Adweek
JULY 12, 2022
Rebecca Hahn is leaving Bird for the bird application, joining Twitter as global vice president of communications.
244 
The Ad Tech Blog
APRIL 27, 2024
It enhances marketing strategies by providing insights into customer preferences and future actions. Businesses can use predictive analytics to optimize resource allocation, improving ROI on marketing campaigns. Marketers must continuously learn and adapt to new tools and technologies to stay competitive.
130 
The Ad Tech Blog
MAY 4, 2024
Overall, the integration of federated learning into digital advertising frameworks offers a promising path forward in the balance between personalized marketing and privacy preservation. Finally, a robust communication protocol between the central server and the participating devices must be implemented.
130 
Martech Series
SEPTEMBER 28, 2022
CloudApp’s new integration with Lucid helps enterprises and teams share information faster and with greater clarity using video. This integration underscores the importance of being able to communicate more effectively, through asynchronous and visual mediums, to improve collaboration across distributed teams and hybrid working environments.
Martech
MAY 8, 2024
Constant Contact, the SMB- and non-profit-focused digital and email marketing platform, has broadened its offering by introducing BrandKit and Campaign Builder, automated tools for brand consistency and campaign creation. Integrating with Constant Contact’s CDP, it claims to be able to generate campaign recommendations in minutes.
104 
Martech Series
JANUARY 9, 2023
As Momentum Surges, Jones is Tapped to Take the Agency to the Next Level, Elevating FINN’s Reputation and Culture as a Global Integrated Powerhouse Fueled by Purpose. FINN Partners announced that it has promoted Celia Jones, JD, to Global Chief Marketing Officer, from her previous role as Global Director of Marketing Communications.
92 
Martech
APRIL 24, 2024
When Gartner surveyed CMOs in 2023 about the state of their marketing technology stack, most admitted to using only one-third of their martech stack. This percentage has been decreasing in the past few years, even though the purchase of new marketing technology platforms has increased in the same period.
112 
Martech Series
FEBRUARY 15, 2023
RingCentral , Inc, a leading provider of global enterprise cloud communications, video meetings, collaboration, and contact center solutions, today announced a Strategic Collaboration with Amazon Web Services, Inc. AWS) to help organizations accelerate their cloud journeys and transform their employee and customer communications.
Martech Series
SEPTEMBER 15, 2022
Magnolia Communications is now offering ABM to drive leads, revenue and ROI for clients. The company employs a phased approach to help SMEs to get to market faster. SMEs can now take advantage of Magnolia’s 360-degree, solution-oriented approach to marketing. Magnolia Communications recently celebrated its 18th anniversary.
Martech Series
JANUARY 9, 2023
WorkWave’s new customer communication tool launches for PestPac January 18. WorkWave, a leading provider of SaaS software solutions that support every stage of a service business’s life cycle, today announced the launch of its new Communication Center during its annual Beyond Service User Conference in Orlando, FL.
Martech
MAY 1, 2024
Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Digital assistants integrated with MAP The new digital assistants used by Iron Mountain aren’t a superficial or limited test. As a result, the company improved customer engagement leading to revenue growth.
102 
Martech
DECEMBER 18, 2023
This is the second of two articles exploring data silos in marketing. If marketing is to be responsible for customer data, then marketing must insist that it is responsible for this wherever it exists in the company. You need to demonstrate why integrating data is valuable. If so, did your integrated data contribute?
143 
Martech
APRIL 30, 2024
Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. Martech optimization is a systematic and ongoing process of evaluating, adjusting and enhancing the components of a company’s marketing technology stack.
105 
Martech Series
JUNE 29, 2022
SEDNA expands to reach new users through Chain.io, bringing the power to leverage inbound and outbound communication in sophisticated collaboration platform. The integration of SEDNA into Chain.io’s network of partners expands freight forwarders’ communication, document management, and business intelligence capabilities.
Martech
MARCH 26, 2024
Their ability to assess and analyze vast data sets lets them provide critical insights into customer behaviors, market trends and the overall effectiveness of marketing strategies. Martech’s influence needs to extend beyond marketing. Here are ways it can help other business functions.
97 
Martech Series
OCTOBER 3, 2022
The news comes as part of Content Guru’s global expansion plans, which will extend the business’s network of partners in key markets around the globe. Marketing Technology News: MarTech Interview with Ivan Ostojic, Chief Business Officer at Infobip. Intelisys is a part of ScanSource, Inc.,
Martech
FEBRUARY 7, 2024
Results depend not just on the AI you’re using, but how you integrate it into your existing tech stack, processes, and strategy. But the tool is only as good as the way it’s used, and that’s where integration comes in. But the tool is only as good as the way it’s used, and that’s where integration comes in.
129 
Martech Series
AUGUST 23, 2022
Integration helps HubSpot’s clients connect with their customers on the right channel at the right time to increase loyalty. Infobip, the global cloud communications platform, has built an integration with CRM platform HubSpot to provide WhatsApp and SMS messaging for HubSpot’s clients.
Martech
FEBRUARY 15, 2024
Mergers and acquisitions can throw your marketing plans into chaos. Suddenly, you need to quickly and effectively integrate a new web, email and social presence for the acquired brand. This guide walks you through key steps to lead a seamless brand integration. Limit the number of participants to ensure effective communication.
Martech
JANUARY 29, 2024
Lead gen occurs within the second stage of a marketing funnel — meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team.” Redefining ‘lead’ in modern marketing The term “lead” often gets thrown around loosely, but not every interested party qualifies as a lead.
122 
Martech Series
DECEMBER 12, 2022
Vonage , a global business cloud communications leader helping businesses accelerate their digital transformation, has been named Asia-Pacific Communications Platform as a Service (CPaaS) Company of the Year by Frost & Sullivan for a record-breaking fourth consecutive year.
Martech Series
DECEMBER 12, 2022
The Quadrant Knowledge Solutions SPARK Matrix provides competitive analysis & ranking of the leading Communications Platform as a Service (CPaaS) vendors. Quadrant Knowledge Solutions announced that it has named Kaleyra as the 2022 technology leader in the latest SPARK Matrix: Communications Platform as a Service (CPaaS), 2022.
Digiday
APRIL 25, 2024
Executives at the agency holding company underlined client wins such as AstraZeneca, Canon, Molson Coors, and Nestlé (among others) and how investments in AI and closer integration with its agency portfolio will improve future results. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Martech Series
AUGUST 4, 2022
Our integration creates seamless communication for sales, client success, and onboarding. Engage has now fully integrated with Microsoft Teams for a truly connected B2B experience unlike any other of its kind. Marketing Technology News: MarTech Interview With Lynne Capozzi, CMO at Acquia.
Martech Series
SEPTEMBER 1, 2022
The Spark Compass world’s first event/action real-time, real-world behavioral communication platform that delivers measurable, verifiable results of consumer communications is now enhanced with Group FiO’s proven AI-driven campaign management and profile generation platform.
Martech
MAY 13, 2024
See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: As a function of the business, where should Martech / Marketing Ops align? Under marketing? The language model is based on content from MarTech embedded on top of ChatGPT.
86 
Martech Series
FEBRUARY 27, 2023
nCloud Integrators, Gainsight preferred partner and a leader in Gainsight implementation and administrative services, announced Gainsight training with custom content based on a company’s live Gainsight instance and its features, functionalities and workflows. This enables us to develop custom training in various formats,” states Jacobs.
84 
Martech Series
DECEMBER 15, 2022
Documentation Time Cut by 66% Compared with ePCR Used Before the MEDIVIEW and Pulsara Integration. Marketing Technology News: AiAdvertising Launches Next-Generation Investor Website. “This integration was a win all around. Ryan Brown, UPRHSD Community Paramedic Lieutenant. . It’s completely flexible and dynamic.”.
Martech
MARCH 15, 2024
Marketing, IT, legal, compliance, customer service teams and other parts of the business must work together to navigate the complexities of collecting and managing data flow. These teams cross over various functions, including marketing, IT, data analytics, customer service, legal, compliance and product development. Customer insights.
115 
Martech Series
MARCH 6, 2023
Sceyt, a CPaaS company specializing in creating communication solutions, introduces In-App Chat API, a messaging platform that enables developers to integrate full-featured chat functionality into their applications effortlessly. Sceyt Chat SDKs and UI kits are available for seamless integration into iOS, Android, and Web applications.
Martech
MARCH 7, 2024
SpotOn’s SpotOn Marketing Assist is designed to streamline the restaurant marketing process, It defines marketing events each month and then creates and schedules campaigns for these events. Integral Ad Science expanded its Made for Advertising AI-driven solution.
98 
Martech Series
FEBRUARY 21, 2023
This newest integration with Patterson Dental’s Dolphin Cloud brings award-winning patient engagement software to more dental offices than ever Weave, the all-in-one customer communications and engagement platform for small- and medium-sized businesses, announced their newest integration with Dolphin Cloud software offered by Patterson Dental.
Martech
APRIL 29, 2024
See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. With deterministic matching, marketers can segment and target specific customer profiles for campaigns, ensuring the messaging reaches the right audience. I am trained with MarTech content.
98 
Martech
SEPTEMBER 20, 2023
Email is an integral part of our personal and professional lives. We use it to create and log into online accounts, subscribe to new content, communicate across digital platforms and verify our identity. It’s the key to our digital footprint.
110 
Martech
OCTOBER 9, 2023
I was also able to interact with my fellow colleagues, catching up on all the pertinent issues affecting marketing and creative management. Selecting the proper tools to give your stack a competitive advantage is key to an efficient marketing department. In the 1990s, DAM began as a bulky, on-premises solution with limited features.
121 
Martech Series
JULY 27, 2022
SafeGuard Cyber, the leading provider of security and compliance solutions for email and communication-based threats, announces automated response and multi-channel user onboarding with Microsoft Azure AD and Okta integrations for its security and risk management platform. Support for all SafeGuard Cyber protected channels.
Martech
APRIL 29, 2024
Generative AI is rapidly transforming marketing, introducing new capabilities that disrupt how we work. Embracing AI is not just about technology but about managing change and enabling your teams to thrive in the evolving marketing environment. An effective communication plan goes beyond an announcement email and a few meetings.
75 
Ad Monsters
MAY 1, 2024
As AI integration deepens into advertising and revenue operations, experts emphasize that human oversight remains pivotal despite enhancements to efficiency and automation in routine tasks. On the show, producers place contestants in a room alone, and all communication occurs through screen. Yet, there is a caveat.
96 
Martech Series
JULY 18, 2022
MSCI Inc, a leading provider of critical decision support tools and services for the global investment community, announced today that Cristina Bondolowski has joined the firm as Chief Marketing Officer and as a member of MSCI’s Executive Committee. Marketing Technology News: MarTech Interview with Debjani Deb, CEO at ZineOne.
99 
Martech Series
JUNE 27, 2022
Boxlight Corporation , a leading provider of interactive technology, digital signage, classroom audio, and services, announces an integrated AV campus communication solution, ATTENTION!, The campus communication system natively integrates via the CleverLive app, included on all displays offered by Mimio and Clevertouch.
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