Adweek

FEBRUARY 22, 2023

As users browse Instagram, they may come across sponsored posts (advertisements) they're not interested in seeing. When a user comes across an ad they don't want to see, they can hide it from their view and tell Instagram why they've done so. For instance, they can tell Instagram the ad isn't relevant to them or.

Advertising 179

Advertising 179

Adweek

JANUARY 6, 2023

A new report from Forrester, "Twitter Isn't Canceled; It's Downgraded," stresses that Twitter is far more relevant to users than advertisers and provides suggestions on how marketers should treat the platform moving forward. used Twitter weekly in 2022, well behind Facebook (63%) and Instagram.

Advertising 271

Advertising Marketing 271

Adweek

FEBRUARY 6, 2023

Assume a consumer, watching TV, turns to Instagram during a commercial break and spots an interesting ad on their feed. In that moment, two advertisers paid to capture the consumer's attention, but only one succeeded.

Advertising 237

Advertising Media Agency 237

Adweek

JANUARY 13, 2023

Meta's choice to cut precise targeting toward teens on Facebook and Instagram has some marketers anticipating reducing spend as they search for alternative methods. The platform announced that starting in February, advertisers can no longer target teens by gender. This includes using more third-party data firms and creators.

Marketing 243

Marketing Advertising 243

AdExchanger

MAY 1, 2024

AdGPT, a startup that uses AI to automatically create hundreds of ads across Facebook, Instagram, Taboola, Outbrain, Google, LinkedIn and X, came out of stealth mode on Wednesday. It’s like ChatGPT, but for ads.

Advertising 96

Advertising 96

AdGlow

APRIL 4, 2019

Instagram is a platform where users expect high quality visuals. People go to Instagram to be inspired and discover things they care about, which includes content from brands and businesses. That’s why the ad creative you choose for this platform significantly impacts the results of your campaign. CHANNEL CONSIDERATION:

Advertising 52

Advertising 52

Adweek

OCTOBER 4, 2022

Meta is making a slew of new spaces available for advertisers on both the Explore page of Instagram, within Facebook Reels and on creators pages, the company announced at a press event Monday. It's a potential new source of ad revenue for the social networking giant and for the creators who use the platform as.

Advertising 229

Advertising 229

Adweek

JULY 29, 2022

Coffee culture is strong on TikTok and Instagram, making them the ideal playgrounds for advertisers hoping to connect java brands with eager fans.

Audience 255

Audience Advertising Media 255

Karola Karlson

JANUARY 2, 2023

Instagram ad targeting is the key to achieving success with your ad campaigns. In 2023, as Instagram Reels and Stories have finally taken the #1 spot in advertisers’ priority lists, you should put more effort into improving your IG campaigns. By reading this guide, you will learn: How does the Instagram ad targeting work?

Ad Targeting 97

Ad Targeting Retargeting Audience ROI 97

illumin

DECEMBER 6, 2023

Analysts predict that Facebook and Instagram will continue to earn higher revenue than its competition in the coming year, with Facebook bringing in $1.02 According to eMarketer analyst Debra Aho Williamson, the reason for this competitive edge comes down to user preference; advertisers continue to have a strong preference for Meta.

Audience 80

Audience Ad Tech Advertising Communications 80

illumin

JANUARY 16, 2024

Understanding Meta advertising trends is essential for marketers. Advertisers are going to remain loyal to Meta not because of how the platform performs with users, but because of its familiarity and ease of use from a marketing perspective. These tools make it even easier for advertisers to create images that fit Meta’s ad formats.

Advertising 104

Advertising Retail Impressions Ad Space 104

VideoWeek

MAY 2, 2024

Meta alone is forecast to overtake all global linear TV ad revenues in 2025, as Facebook and Instagram continue to dominate the advertising landscape. For instance, the social media giant has reported a wave of spending from Chinese advertisers, which now account for 10 percent of its annual revenues.

Media 65

Media Social Advertising Advertising 65

Exchange Wire

DECEMBER 4, 2023

In today’s ExchangeWire digest: Meta’s ad-free service targeted in EU complaints; US judge blocks TikTok ban in Montana; Advertisers unlikely to return to X… Meta’s ad-free service targeted in EU complaints Meta’s advertising-free subscription service for Facebook and Instagram, currently being rolled [.]

Advertising 97

Advertising 97

AdExchanger

NOVEMBER 15, 2023

Amazon Wins Again Last week, ecommerce market research company Marketplace Pulse disclosed that Amazon advertisers can serve ads directly on Facebook and Instagram using Amazon in-app checkout. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Media 117

Media eCommerce Advertising Marketing 117

VideoWeek

SEPTEMBER 13, 2023

The majority of UK adults (58 percent) are unlikely to pay for ad-free versions of Facebook and Instagram, according to new research from Opinium, with just 13 percent saying they are likely to pay to remove ads. But considering advertising makes up 97.5 But the progression is almost a mirror image of the streaming industry.

Media 98

Media Advertising Marketing 98

AdvertiseMint

JANUARY 23, 2024

Facebook marketing vs Instagram marketing: which is best for marketing your brand? Facebook and Instagram offer unique opportunities and challenges for brands looking to connect with their audience. This blog post will guide you through the key differences between Facebook and Instagram marketing.

Marketing 52

Marketing Audience Impressions Video Ads 52

More About Advertising

JANUARY 3, 2024

Spanish agency Clueless has shown itself anything but by inventing model/influencer Aitana Lopez who’s already followed by 200,000 on Instagram. … The post Building your own influencer is the new business opportunity – Aitana shows the way first appeared on More About Advertising.

Agency 105

Agency Advertising Media 105

Martech

NOVEMBER 13, 2023

can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. Meta users can now click on ads in Facebook or Instagram, taking them to a shop-like experience within the apps for easy purchases. Shoppers in the U.S. Why we care.

Conversion 92

Conversion Advertising eCommerce Conversion Rate 92

Exchange Wire

JULY 5, 2023

On today's ExchangeWire news digest: PwC Australia shared confidential tax information with Google; Canada's Quebecor confirmed it will stop advertising on Facebook and Instagram; and the US prepares tighter restrictions on China. Google tied to PwC tax leak An exclusive report from [.]

Advertising 90

Advertising 90

Martech

MARCH 13, 2024

This feature automatically optimizes video ads to fit Reels or the mobile Facebook and Instagram apps with a 9:16 aspect ratio. Advantage+ creative optimizations also enable advertisers to generate multiple ad variations dynamically, tailoring them to each individual’s preferences for maximum effectiveness. Reminder ads. Promo codes.

eCommerce 68

eCommerce Conversion Video Ads Retail 68

AdExchanger

OCTOBER 19, 2023

Meta is struggling to convince advertisers that Reels can be a valuable marketing channel, The Information reports. Since Reels is more of a branding play, it doesn’t fit neatly within the broader Facebook and Instagram flywheel, which primarily centers on direct […] The post Should Meta Stop Trying To Make Reels Happen?

Advertising 104

Advertising Marketing 104

AdvertiseMint

JANUARY 1, 2024

Who are the hottest Instagram models in 2024? Instagram remains the go-to platform for glamour, fashion, and sheer visual allure. The hottest Instagram models are turning heads, setting trends, and defining the epitome of beauty. This blog post will explore the sexiest Instagram models. Kendall Jenner. Gigi Hadid.

Fashion 52

Fashion Affiliates Audience Agency 52

AdExchanger

JUNE 25, 2023

Seeing Reddit The mass desertion of Twitter users and advertisers should be a bonanza for Reddit. Unlike Instagram, The post Moderating The Moderators; Will TikTok Become A Product Manufacturer? Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. appeared first on AdExchanger.

Manufacturing 104

Manufacturing Advertising Ad Exchange eCommerce 104

Martech

JULY 12, 2023

Dig deeper: Why we care about social media marketing: A guide for brands Is Threads the best alternative for advertisers? Threads is a new social networking app, operated by Mark Zuckerberg’s Meta Platforms, which is closely integrated with Instagram and currently only available on iOS or Android devices.

Marketing 98

Marketing Retail Fashion Conversion 98

Martech

NOVEMBER 2, 2023

The European Data Protection Board (EDPB) is permanently banning Meta from using personal data for advertising across the EU and European Economic Area (EEA). As it stands, the ban cripples the company’s ability to sell personalized ads to the 258 million Europeans who use Facebook and Instagram each month. Why we care. Get MarTech!

Advertising 119

Advertising GDPR Cookies MarTech 119

VideoWeek

SEPTEMBER 4, 2023

Meta could launch paid, ad-free versions of Facebook and Instagram in the European Union, sources familiar with the firm have revealed, as the social media giant pushes to meet incoming EU regulation. According to The New York Times, insiders have suggested a subscription service that would remove ads in the Facebook and Instagram apps.

GDPR 111

GDPR Media Advertising Marketing 111

Martech

MARCH 24, 2022

3D e-commerce technology company VNTANA announces a platform integration with Meta that brings 3D ads to Facebook and Instagram, and automates the creation and publication process of the ads for advertisers. Meta’s 3D ads appear in user’s Facebook and Instagram feeds, and these ads originally debuted last year for beauty brands.

MarTech 125

MarTech Media Marketing Advertising 125

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. While customers log off, advertisers will continue to spend and shift their budgets We’ll believe it when we see it. And for consumers with money to spend, there are new ways to shop through social commerce.

Audience 137

Audience eCommerce Entertainment Media 137

Digiday

APRIL 21, 2024

To boost its efforts around brand safety, IPG is adding more tools for identifying harmful content while also helping advertisers avoid appearing near it. One way is through an expanded partnership with Zefr, a brand-safety startup that tracks content across Facebook, Instagram and TikTok.

Media 79

Media Advertising Marketing 79

Martech

AUGUST 2, 2023

It was Threads, Meta’s abruptly unveiled competitor to Twitter, linked with Meta’s Instagram and designed to win the hearts, minds and engagement of Twitter users dismayed by Elon Musk’s disruption of the long-establised town square of the Internet. “Instagram is obviously extremely visual,” he said.

Entertainment 88

Entertainment Audience Media Education 88

AdvertiseMint

SEPTEMBER 28, 2023

Do you want to know how to conduct an Instagram audit? An Instagram audit is essential for businesses, influencers, and regular users. From analyzing your performance to understanding your audience, an Instagram audit can be a game-changer. What Is an Instagram Audit? Read more: How to post on Instagram.

Click Through Rate 52

Click Through Rate Audience CPC Impressions 52

Martech

MAY 2, 2024

The “Instagram header … features a side-scrolling list of prompts for interacting with the AI: ‘Imagine rooftop gardens,’ ‘advice for the modern stoic,’ ‘anime reels,’ writes Fast Company’s Scott Nover. What do Facebook-parent Meta and the Catholic faith have in common? Why AI failure, of course!

MarTech 74

MarTech Retargeting Audience Impressions 74

AdvertiseMint

JULY 14, 2023

Social media marketing service is when you use websites like Facebook, Twitter, Instagram, LinkedIn, and YouTube to show people different products or brands. Platforms like Facebook, Twitter, LinkedIn, and Instagram can help spread the word about your business. It lets you reach people and inform them about what you can offer.

Media 98

Media Marketing SEO Impressions 98

illumin

APRIL 11, 2024

With the creation of Instagram Reels, Facebook Reels, YouTube Shorts, and other social platforms’ accommodation for short-form video, many platforms noticed the success that brands and content creators alike were finding on TikTok. This sentiment isn’t limited just to TikTok. Follow @illuminHQ

Brand Awareness 127

Brand Awareness ROI Entertainment Ad Tech 127

Digiday

APRIL 13, 2023

The growth of short-form video advertising may not be a great thing for TikTok. But those dollars may not flow as fast as they once did, now there’s more competition — competition from the likes of Instagram Reels, YouTube Shorts and even Snapchat’s Spotlight. Reels is closing the gap Momentum for advertising on Reels is building.

Video Ads 90

Video Ads Impressions Agency Advertising 90

AdvertiseMint

SEPTEMBER 20, 2023

Do you know how to post on Instagram? Instagram has become a powerhouse of visual storytelling and connecting with friends and followers. However, you need to learn how to make Instagram posts to join the fun. This blog post will guide you through the process of posting on Instagram. Instagram Stories last for 24 hours.

Audience 52

Audience Agency Media Advertising 52

Martech

SEPTEMBER 22, 2023

Hate speech on social media can significantly damage brands advertising on those platforms, according to a new study. The survey also found that the hate ads caused a large change in net favorability, with sentiment toward advertisers shifting from favorable to neutral. He is charging they caused advertisers to leave.)

Media 99

Media Manufacturing Retail MarTech 99