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AI-powered martech releases and news: May 2

Martech

They are working on a new and improved version and I can’t wait. Tealium’s Tealium for AI is a suite of customer data collection, management and activation solutions. Automating standardization, transformation, error management, and enrichment for incoming customer data right from the source.

MarTech 100
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This week’s roundup of AI-powered martech releases

Martech

Innervate updated its AI-powered Digital Asset Management (DAM) solution. The release includes AI HTML5-Asset Generator, AI Marketing Copy Generator, Enterprise Catalog Image & Video Generator, Multi-Variant Manager and Digital Asset Traceability.

MarTech 117
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IBM, Delta Air Lines, WPP, 4A’S, IAB, Ad Council and Other Industry Leaders Act to Mitigate Bias in Advertising Technology

Martech Series

IBM Delivers Open Source Toolkit to Identify and Mitigate Bias in Advertising Technology. Today, leading companies committed to improving fairness in marketing campaigns. “We believe the industry needs to take clear and intentional action, which is why we are committing to leverage the Advertising Toolkit for AI Fairness 360.”

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4 ways to upgrade your content syndication strategy

Martech

If there’s one thing that 2021 has made evident to the B2B marketer, it’s that today’s B2B buyers are leveraging a digital-first approach. Their tactics now involve covert research done on their own time and in their preferred digital channels. Orchestrate omnichannel experiences. Centralize and connect sources. The takeaway.

ROI 112
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The greatest hidden cost to marketing success: Ineffective communication

Martech

For one, the explosion of e-commerce and omnichannel in the past year means marketers are managing an increasing number of touchpoints to engage audiences. These trends mean marketers need to improve both the quality and efficiency of communications to meet demands. Assessing the impact of effective communication. The value is clear.

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Programmatic 101: What is Retargeting and How Does it Work?

Basis

As a media planner, several targeting tactics are available to you for every digital initiative you’re working on. Certain targeting strategies are more helpful against specific end goals and KPIs, but there’s one tactic that will always add to the overall performance of your digital program: retargeting.

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Shopify, Frequence, Piano and Slate are among this year’s Digiday Technology Awards finalists

Digiday

Green PMPs allow advertisers to offset the carbon emissions caused by running ads throughout the programmatic supply chain and achieve net-zero carbon emissions on their digital ad campaigns. Its expansive toolkit offers media companies multiple ways to grow revenue. See the complete list of finalists below. . Best CRM Platform Act!