article thumbnail

10 Tips for Publishers: How to Increase Your Video Ad Revenue

Brid.tv

With programmatic, you can serve more ads and also secure higher ad yield from each impression. Spread Out: Dont Rely on a Single Ad Network One of the biggest mistakes many publishers make is relying on a single ad network. Additionally, global mobile ad spend surpassed $400 billion last year.

article thumbnail

2024 US Elections Digital Advertising Trends: CTV Drives Programmatic Ad Spending

Basis

Based on an evaluation of more than 1,400 campaigns for state, local and national races that managed their digital ad buying through Basis advertising automation platformaccounting for more than $130 million in political ad spend across video, display, native, audio, and text adswe saw that: Video continues to be the dominant leader for ad formats.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Intro to Incrementality Series: Part II

Digital Remedy

Random Suppressed Groups Randomly exclude subsets of people from seeing ads using digital identifiers like cookies, IP addresses, or mobile ad IDs (MAIDs). PSA Ads Serve Public Service Announcement (PSA) ads to the control group instead of your brands ads. Background noise from external factors (e.g.,

article thumbnail

🌯 YouTube vs. Ad Blockers: The Arms Race Heats Up Again

Ad Monsters

Nearly 1 billion users—or about one out of eight people on Earth—are blocking ads globally. Plus, mobile adoption of ad blockers is growing. Between 2022 and 2024, the use of mobile ad blockers grew by 30%, according to B2 , which provides solutions for publishers that allow them to monetize ad-blocking audiences.

Pop-Up 52
article thumbnail

AppLovin Unveils Most Effective, Performance-Driven Mobile Ad Trends

Martech Series

New data report analyzes 52 billion impressions to reveal top ad creative concepts and variables to help drive highest 2023 ROI AppLovin, the leading growth platform for developers, released its first-ever Creative Trends Report 2023, unveiling the top performance-driven mobile ad trends for the year.

article thumbnail

The Best Mobile Ad Networks For 2023

Monetize More

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. Requires a large amount of monthly impressions for access. What is a mobile ad network?

article thumbnail

How to 10X Mobile Ad Viewability: Fix these mistakes NOW!

Monetize More

In today’s digital landscape, where mobile advertising plays a vital role in marketing strategies, achieving optimal mobile ad viewability is crucial for driving meaningful results. Merely displaying ads on mobile devices is no longer sufficient. What is Mobile Ad Viewability, and How to Measure It?