Martech

SEPTEMBER 10, 2024

For example, when a real estate marketing agency started launching campaigns with automation, they decreased the time to build and launch campaigns from a couple of hours to 10 minutes or less. Dealer.com achieved a CPM (cost-per-thousand) impression on Amazon that was 65% cheaper than other channels.

Media 123

Media Advertising Ad Ops Non-Profit 123

Chief Martech

APRIL 7, 2022

What will it mean for marketing and martech? Last week, I led a roundtable discussion with three leaders of martech companies — Acquia CMO Lynne Capozzi , Wistia CEO Chris Savage , and Persado COO Assaf Baciu — to consider these questions from several different perspectives. But martech moves fast. What is the metaverse?

MarTech 134

MarTech Real Estate Pop-Up Fashion 134

Martech Series

NOVEMBER 18, 2022

With close to 10 billion monthly impressions, Browsi has established itself as the leading AI-driven company to empower publishers and content creators to gain control of their digital real estate. Marketing Technology News: MarTech Interview with Bogdan Carlescu, VP of Marketing at Creatopy.

Real Estate 98

Real Estate Machine Learning MarTech Impressions 98

Martech Series

NOVEMBER 24, 2022

Founded in 2003, DL Software comprises 23 companies organized into four Business Units (Retail, Real Estate, Health and Construction) and brings together more than 1,500 employees in 6 countries (France, Spain, Netherlands, Belgium, Luxembourg and Israel).

Real Estate 98

Real Estate Retail Conversion Impressions 98

Martech

AUGUST 24, 2023

So while most of our marketing is in rental buildings via our real estate partnerships, a Lyft ride to and from someone’s home is another great way to target relevant messages to customers in their daily lives.” Get MarTech! The post Lyft introduces in-app ads as part of an expanded rider experience appeared first on MarTech.

Machine Learning 98

Machine Learning Brand Lift Real Estate eCommerce 98

Martech

JULY 24, 2023

As I mentioned in my previous MarTech column , I don’t work when I’m on holiday, but relaxing in a new environment always unleashes my creative energies. It’s valuable real estate, and many marketing departments don’t want to give that prominent spot to email. Get MarTech! Includes any disclaimers.

Real Estate 98

Real Estate Retail Impressions Healthcare 98

Martech Series

NOVEMBER 18, 2022

Marketing Technology News: MarTech Interview with Dan Silver, CMO at ZineOne. The most impressive tool for content creation is Acrolinx. The post AI in Content Marketing appeared first on MarTech Series. A Few Top Platforms for Content Marketing: The majority of people have trouble with their content strategy and creation.

Marketing 132

Marketing Machine Learning SEO Real Estate 132