Martech

MAY 28, 2025

Marketers are left to navigate the differences and determine what aligns with their objectives. They clarify how different approaches define and capture attention, making it easier for marketers to interpret results and evaluate and compare solutions. With so many methodologies in play, the industry has lacked a standard foundation.

Viewability 95

Viewability Impressions Marketing Media 95

Martech

SEPTEMBER 24, 2024

The cost per viewable impression was 1.5X Four data points were released to indicate the success in using the Optable platform: A segment based on insights into matched customers yielded a 3.4X greater reach than addressing a general travel audience. The cost per unique reach was 2.5X more efficient. more efficient.

Viewability 70

Viewability Impressions Audience MarTech 70

illumin

NOVEMBER 14, 2024

By working alongside a media buyer who supplies ample measurement capabilities, marketers can fully take advantage of this exceptional growth. First-party data is a viable solution for marketers wishing to distance themselves from third-party cookies and retail media is a reliable and secure source of first-party data.

Retail 52

Retail Media Viewability Impressions 52

VideoWeek

OCTOBER 18, 2023

Sustainability and attention in advertising go hand in hand – cutting out ads which don’t attract consumers’ attention both cuts down wasted spend, and cuts out unnecessary emissions that results from those wasted impressions. Invest in quality journalists and content creators: they are the golden geese.

Viewability 122

Viewability Advertising Impressions Media 122

Martech Series

JULY 13, 2022

“Not only did Lotame facilitate a multi-pronged collaboration among partners, but we successfully proved that audience targeting delivers on our marketing KPIs and scales in cookieless environments,” said Juan Moron Velez, CEO, Xaxis LATAM. 83% increase in viewability across Safari and Firefox (verses 61% with cookies present).

Viewability 84

Viewability Cookies A/B Testing Audience 84

Martech

SEPTEMBER 7, 2022

Read next: How marketers are preparing for the future of in-game ads. These guidelines include new standards for ad viewability, measurement, inactivity and even fraud, as they apply to game environments and game play. The updates were initially proposed back in June. Intrinsic in-game ads. Measurement standards.

Viewability 131

Viewability Impressions MarTech Advertising 131

Martech

JUNE 14, 2022

The proposed metrics address issues like viewability, measurement and fraud for ads that appear in the gameplay environment. Among the intended benefits of the guidelines are: Establishing viewability standards for in-game ads, including screen size, resolution, angle and lighting. Why we care. Processing.Please wait.

Viewability 113

Viewability Impressions Entertainment Audience 113

Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science. Now, marketing needs to show ROI quickly.

Marketing 141

Marketing Brand Awareness Viewability Audience 141

illumin

NOVEMBER 26, 2018

This content piece, intended to assist all digital marketers at better understanding the landscape of digital video advertising and the challenges being faced, revealed some very intriguing data. In particular, it helped us to confirm a preconceived notion regarding a digital advertising metric: viewability.

Viewability 53

Viewability Video Ads Impressions Advertising 53

Monetize More

FEBRUARY 1, 2023

It’s no secret that ad viewability is a hot topic in the publishing industry and will be more important than ever before in 2023. But what exactly is ad viewability, and how can publishers and advertisers make sure their ads are being viewed? What exactly is Ad Viewability? Why should you care about Viewability?

Viewability 52

Viewability Impressions Ad Inventory Video Ads 52

The Ad Tech Blog

JULY 10, 2024

In the fast-evolving world of ad tech and AI advertising, cross-channel programmatic advertising has emerged as a powerful strategy to optimize ad performance and leverage AI for marketing insights. Comprehensive Funnel Coverage: Cross-channel campaigns cover the entire marketing funnel, from awareness to conversion.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

Ad Monsters

DECEMBER 13, 2022

Thankfully, Emodo Institute took a deep dive into the wonderful world of marketer KPIs to showcase just how dramatically they were affected by cookie and ID loss. The types of creative formats marketers are utilizing to achieve each KPI. . The at-risk KPIs marketers have already seen affected by ID loss and more. . ” .

Viewability 100

Viewability Advertising Impressions Cookies 100

VideoWeek

JULY 21, 2022

After all, marketers aren’t really interested in how many impressions were delivered, but how many impressions actually left an impression. Viewability seeks to refine this further – taking total reach, and discounting any impressions where you can confidently say the ad was essentially ignored. .

Agency 122

Agency Viewability Impressions Clickbait 122

Ad Monsters

DECEMBER 7, 2023

The Average Campaign Spans 44,000 Websites The report hypothesizes that the “long tail” of the web presents risks to advertisers, as those sites add minimal reach, and likely underperform in the quality metrics, including 12% lower viewability rates and 100% more invalid traffic (IVT) and brand safety. MFA supply is growing.

Marketing 111

Marketing Brand Lift CPM Viewability 111

InMobi

SEPTEMBER 17, 2019

Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. desktop and mobile) environments, it’s critically important to prioritize and measure viewable ad rates. Mobile app viewability is a key differentiator.

Viewability 52

Viewability Mobile Ads Banner Video Ads 52

Martech Series

FEBRUARY 17, 2023

in 2023, it is tempting for marketers to jump on the recessionary bandwagon and slash budgets in order to weather the economic storm. In fact, research has shown that marketers who retain the same budget during a recession – or even increase it – tend to bounce back the strongest. But there’s more to it than that.

Viewability 87

Viewability Advertising Impressions Brand Awareness 87

Automatad Inc.

MARCH 20, 2024

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. But now it matters.

Viewability 52

Viewability CPM Impressions Fill rate 52

Martech

FEBRUARY 8, 2024

The guidelines should help marketers and advertisers quantify delivery of ads and gauge performance. “The augmented reality advertising market is projected to generate $1.2 The guidelines consitute a substantial discussion of metrics, including: Impressions. Viewability. billion in revenue in the U.S. Why we care.

Viewability 117

Viewability MarTech Impressions Advertising 117

InMobi

JUNE 23, 2020

As content consumption behavior and advertiser ad budgets increasingly shift to digital channels like mobile, viewability as a measure of ad effectiveness has evolved from something that’s nice to have but hard to measure into a necessity. Independent ad viewability verification is now integral to any mobile in-app campaign.

Viewability 52

Viewability Ad Space Video Ads Impressions 52

InMobi

JULY 31, 2017

However, measuring mobile viewability is still extremely limited. Many brand marketers wonder how to measure viewable impressions on mobile without sacrificing media performance. With a slow load time, viewability and completion rates are both severely lessened. VPAID offers you some great browser-based insights.

Viewability 52

Viewability Cookies Impressions Ad network 52

Automatad Inc.

MARCH 20, 2024

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. But now it matters.

Viewability 52

Viewability CPM Impressions Fill rate 52

Ad Monsters

JANUARY 31, 2024

Brands now gauge attention metrics through various parameters such as viewability, creative size, interaction, ad position, time of day, publisher or program, audibility, page clutter, device frequency, and eye tracking. Cookie deprecation, now underway in 2024, further complicates this.

Viewability 116

Viewability Impressions Machine Learning Conversion Rate 116

Martech

DECEMBER 6, 2023

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. Get MarTech! In your inbox.

Viewability 117

Viewability Impressions MarTech Cookies 117

Martech

DECEMBER 5, 2023

The ANA’s Programmatic Media Supply Chain Transparency Study focused on the open web ad market and did not address the opportunity of walled gardens. It included 21 marketers and 12 supply chain companies, and tracked $123 million in total ad spend with 35.5 billion impressions between September 2022 and January 2023.

Demand Side Platform 117

Demand Side Platform Viewability Impressions Ad Tech 117

InMobi

MAY 2, 2022

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. To discuss the latest trends on all things viewability, I recently chatted with Janelle De Rivera, Director of Product Management for Moat Analytics at Oracle Advertising.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

AdvertiseMint

OCTOBER 19, 2023

With the rapid growth and evolution of the digital landscape, the language of advertising and marketing has expanded, introducing many new terms and metrics that businesses and marketers need to understand. One such term that often captures the attention of those in the industry is “impression.” ” 1.

Impressions 40

Impressions Click Through Rate CPM Viewability 40

Martech

JANUARY 3, 2024

Marketers can test various styles of ads and get quick results. It’s “data-driven marketing” — unless the numbers are mostly B.S., Views and impressions Advertisers want their ads to be seen by the correct audience in the correct context. Non-viewable impressions. which seems increasingly likely.

Advertising 133

Advertising Impressions Demand Side Platform Conversion 133

Digiday

DECEMBER 13, 2023

Seen as the next step past impressions then viewability in the evolution of measurement, attention is undergoing all sorts of evaluations and creations of guidelines as its various purveyors aim to gain a better foothold. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Agency 96

Agency Viewability Impressions Media 96

Martech Series

JUNE 14, 2022

Guidelines Provide an Update on Viewability and Measurement Standards for In-Game Ads. The updated standards will address ad viewability, measurement, inactivity, and fraud with intrinsic in-game ads bringing them up to par with the rest of digital media. The release is open for public comment for a 30-day period until July 15, 2022.

Viewability 77

Viewability A/B Testing Impressions Entertainment 77

PubMatic

MAY 5, 2025

Todays marketers are navigating a perfect storm of uncertainty, and the pressure to do more with less has never been greater. In times like these, marketers are, essentially, captains navigating choppy seas without a lifeboat in sight. With our Activate platform, marketers arent locked into one way of buying.

ROI 59

ROI Control Group CPM Viewability 59

illumin

DECEMBER 6, 2018

Advertisers are complaining about the current IAB Viewability standard (noted as “2 continuous seconds” for video ads according to MRC). They are stating that it doesn’t go far enough to making the ads fully viewable as comparable to, say, a full-screen TV ad. Bottom line: viewability has nothing to do with how well an ad worked.

Viewability 40

Viewability Native Advertising Video Ads Impressions 40

Martech Series

OCTOBER 14, 2022

Using IAS’s Viewability and Invalid Traffic (IVT) verification, brands and agencies will gain insights on campaign reach and engagement to drive outcomes and shape marketing strategies. “IAS provides marketers with the tools necessary to monitor the quality of their media buys as they expand their CTV inventory. .

Advertising 85

Advertising Viewability MarTech Impressions 85

Martech Series

JANUARY 9, 2023

Start.io, the leading mobile marketing and audience platform, announced a full implementation of Pixalate Analytics and MRT solutions for prevention of digital ad fraud, specifically in mobile app environments. Marketing Technology News: The Benefits of PR in Modern Day Marketing. ensure that all inventory is legitimate.

Viewability 78

Viewability Impressions MarTech Audience 78

Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. CTV advertising ad impressions increased by 31% quarter over quarter in Q4 2020, according to Conviva’s State of Streaming report.

Viewability 98

Viewability Conversion Rate Impressions Conversion 98

Digiday

SEPTEMBER 27, 2022

During one of the event’s closed-door sessions — in which publishing executives were granted anonymity for candor — multiple publishing executives lamented seeing ad prices for impressions on cookieless browsers like Safari be half the rate of third-party cookie-enabled impressions. Open market can’t stay the way it is.

Cookies 78

Cookies Viewability Impressions Ad Inventory 78

InMobi

MAY 21, 2018

Learn How InMobi Stacks Up to the Industry When It Comes to Video Viewability for Mobile App Advertising Mobile video advertising, especially in-app, has a proven track record. In light of this, how can advertisers be sure their video ads are viewable and actually seen by their target audience? InMobi: 83.37% Q2 2018 IVT Rate Moat: 0.5%

Viewability 40

Viewability Click Through Rate Video Ads Banner 40

Basis

JULY 18, 2023

Of course, most marketers don’t need to be sold on the value of a well-thought-out digital video advertising strategy. In a survey of over 500 digital video marketers across the world, engagement was the metric most frequently ranked as “important.” But like Nina Simone and Wilco , Viewability can be a bit misunderstood.

Viewability 52

Viewability Marketing Impressions Video Ads 52