Smart Insights

NOVEMBER 24, 2023

Combine opportunity, strategy, and action to identify the right approach for your pharma brand The last few years have been a rollercoaster ride for many of us, not least those within the pharmaceutical sector.

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Pharmaceuticals Marketing Healthcare 97

Martech

MARCH 28, 2024

Nowhere is this shift more evident than in healthcare products and services. At each step of this research for pharmaceuticals, health insurance and treatments, brands have an opportunity to build a relationship that will increase the likelihood of conversions.

Healthcare 111

Healthcare Pharmaceuticals Audience Conversion 111

Martech Series

JUNE 15, 2022

DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, announced the significant adoption of its patented, award-winning advertising campaign measurement and optimization technology, DeepIntent Outcomes.

Healthcare 98

Healthcare Impressions Demand Side Platform Pharmaceuticals 98

Martech Series

AUGUST 1, 2022

Study Underscores Broadcast Radio’s Advertising Value for Pharmaceutical Brands. The Cumulus Media | Westwood One Audio Active Group (AAG) announced a new capability for pharmaceutical brands developed with data from precision healthcare marketing experts Swoop and Nielsen, the global leader in audience measurement.

Pharmaceuticals 75

Pharmaceuticals Healthcare Media Brand Lift 75

Basis

JANUARY 24, 2024

For healthcare and pharmaceutical advertisers, this shift adds yet another layer of targeting and measurement complexity to an industry that is already wrought with privacy-related regulations. One cookieless solution that will be particularly useful in the health and pharma space is healthcare provider (HCP) targeting.

Pharmaceuticals 52

Pharmaceuticals Healthcare Advertising Cookies 52

Basis

DECEMBER 1, 2023

In addition to adapting to these factors specific to the healthcare industry, advertisers in the space are making substantial changes to meet the demands of the digital advertising world, including Google’s long-delayed deprecation of third-party cookies in Chrome in the second half of 2024. OK, great,” some healthcare marketers might say.

Pharmaceuticals 52

Pharmaceuticals Healthcare Marketing Brand Lift 52

Martech Series

NOVEMBER 14, 2022

Segment’s market share leading, HIPAA-eligible customer data platform enables healthcare organizations to move from transactional to relationship based care that can improve patient engagement and health outcomes. Best Practices For Healthcare In Cloud, Forrester Research, Inc., May 2022.”.

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Healthcare Pharmaceuticals MarTech Communications 96

Ad Tech Daily

SEPTEMBER 23, 2024

Partnering with PurpleLab®, Simulmedia integrates healthcare data to deliver cost-efficient campaigns across linear and streaming TV, ensuring compliance and targeting precision.

Pharmaceuticals 105

Pharmaceuticals Healthcare Marketing Ad Tech 105

Martech Series

OCTOBER 20, 2022

Pharmaceutical companies and healthcare organizations will now have access to plug-and-play compatibility for clinical trials and beyond. This new partnership will enable healthcare organizations and pharmaceutical companies to gain important insights from data and improve patient outcomes.

Pharmaceuticals 98

Pharmaceuticals Healthcare GDPR MarTech 98

AdExchanger

DECEMBER 20, 2022

When it comes to identity data in pharmaceutical advertising, less is more. At least that’s the bet data platform Dstillery and healthcare data analytics company PurpleLab are making. When Google. The post How Dstillery And PurpleLab Are Targeting Pharma Ads Without Personal Identifiable Information appeared first on AdExchanger.

Pharmaceuticals 104

Pharmaceuticals Healthcare Advertising 104

AdvertiseMint

JANUARY 19, 2025

These companies, spanning various industries from tech and automotive to consumer goods and pharmaceuticals, are leaders in brand visibility and consumer engagement. Focused on healthcare, their advertising strategies ensure they remain at the forefront of consumer minds.

Pharmaceuticals 52

Pharmaceuticals Advertising Healthcare Audience 52

illumin

MARCH 14, 2024

Big changes may be in store for pharmaceutical marketing and advertising thanks to Pfizer’s recent unveiling of its innovative AI platform , Charlie. The introduction of Charlie illustrates how healthcare entities can potentially implement their pharma marketing strategies in the future, shaping the evolution of pharma marketing.

Pharmaceuticals 97

Pharmaceuticals Healthcare Marketing Conversion 97

Martech Series

JULY 26, 2022

Tealium for Pharma utilizes deep integration technology and partnerships to deliver an enhanced customer journey in one of healthcare’s most vital sectors. Tealium, the largest independent and most trusted customer data platform (CDP) announced the launch of its industry-first Tealium for Pharma solution.

Healthcare 105

Healthcare Pharmaceuticals MarTech Communications 105

Digiday

MAY 2, 2024

Healthcare and pharmaceutical advertisers such as Gilead Sciences are injecting more and more of their media budgets into the creator economy. Now, despite uncertainty over the future of TikTok, industry experts say that influencer marketing has matured enough that healthcare clients are embracing it.

Pharmaceuticals 96

Pharmaceuticals Healthcare Advertising Marketing 96

Martech Series

DECEMBER 5, 2022

Authenticx , the new standard in healthcare for listening to customer voices at scale, has had a momentous year in 2022. “We are dedicated to humanizing conversational intelligence in the healthcare industry,” said Amy Brown, CEO of Authenticx. “The healthcare industry isn’t stagnant, and neither are we.

Healthcare 98

Healthcare Pharmaceuticals Conversion MarTech 98

Ad Monsters

MAY 8, 2023

If you’re anything like me, you have familiarized yourself with TransUnion over your obsession with checking your credit report, but now it looks like the credit reporting company is taking its talents in a new direction, healthcare marketing. MS: The U.S.

Healthcare 98

Healthcare Pharmaceuticals Audience ROI 98

Martech Series

JULY 14, 2022

Siva has held key positions in technical leadership across areas such as healthcare, pharmaceuticals, and consulting. In this role, he will direct engineering in designing and executing state-of-the-art data lakehouse and data quality software initiatives.

Pharmaceuticals 116

Pharmaceuticals Machine Learning Healthcare MarTech 116

Martech Series

OCTOBER 13, 2022

that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences. AdTheorent Health, a division of AdTheorent Holding Company, Inc. Key benefits of AdTheorent Health Audiences: Highly customizable.

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Audience Healthcare Machine Learning Advertising 98

Digiday

JULY 12, 2023

Chris Rooney, pharmaceutical lead, client vertical sales, DISH Media As streaming TV continues to win greater audience share, pharma marketers are using impression-based buying to drive DTC connections and build incremental reach. According to Statista, the healthcare and pharmaceutical industry’s digital ad spend will reach $19.66

Impressions 67

Impressions Pharmaceuticals Healthcare Marketing 67

Martech Series

SEPTEMBER 23, 2022

PM360, a publication for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device industries, recently named Chris Paquette a CEO of the Year in its annual Trailblazer Awards. ” Since 2009, the PM360 Trailblazer Awards have recognized outstanding achievement and innovation in healthcare marketing.

Healthcare 98

Healthcare Pharmaceuticals MarTech Audience 98

Martech Series

NOVEMBER 15, 2022

Healthcare organizations have an enormous amount of data but have not had the tools to analyze data to positively impact patient outcomes while maintaining compliance,” said Riddhiman Das, Co-founder and CEO of TripleBlind. Malin’s expert determination method covers the entire process of de-identification.

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Healthcare Pharmaceuticals Machine Learning MarTech 97

Martech

OCTOBER 23, 2023

As an advisor, he works with enterprises in industries experiencing a high degree of change, including healthcare, financial services and major airlines. Her clients have included Chipotle, Maytag, Burns & McDonnell and numerous pharmaceutical brands. LinkedIn: Shelly DeMotte Kramer (14.7K

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Pharmaceuticals Electronics Healthcare MarTech 128

More About Advertising

JUNE 30, 2015

Henshaw has advised government departments, pharmaceutical companies and the food and drinks industry on healthcare communications. The Partners’ global health clients include Novo Nordisk, AstraZeneca and The International Aids Society.

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Pharmaceuticals Healthcare Food Communications 56

Martech Series

JANUARY 12, 2023

Marketing Technology News: Lasso Announces a Significant Step Forward in Healthcare Marketing Measurement. “We look forward to working together as Unravel continues to help organizations efficiently deliver data outcomes and effectively control skyrocketing cloud compute and storage costs.”.

Machine Learning 96

Machine Learning Pharmaceuticals Healthcare MarTech 96

Martech Series

OCTOBER 1, 2022

Most recently, Barnhart was President of Global Medical Products & Supply Chain at Cardinal Health, a Fortune 500 pharmaceuticals distributor, medical/lab products manufacturer, and healthcare data services provider.

Retail 98

Retail Real Estate Food Pharmaceuticals 98

Martech Series

NOVEMBER 29, 2022

Vyond’s Midwest expansion will initially include the hiring of more than 20 sales, marketing, and customer success professionals in Chicago where the company has more than 50 local customers, including 10 top healthcare and pharmaceutical companies and five higher education organizations.

Marketing 96

Marketing Pharmaceuticals Education Communications 96

Ad Monsters

JANUARY 28, 2024

Everything from creating addressable audiences for pharmaceutical and healthcare companies to measuring the ad’s effectiveness will become more difficult in 2024 without consumer consent.

Pharmaceuticals 114

Pharmaceuticals Ad Tech Healthcare Audience 114

Martech

DECEMBER 1, 2023

Outbound: Three BDRs send cold emails and communicate with prospects from the marketing and advertising industry, four — with leads from healthcare and pharmaceutical companies, two — with potential clients from financial institutions, etc.

Marketing 114

Marketing Communications Pharmaceuticals Conversion 114

Martech

JANUARY 27, 2023

Companies in highly regulated industries like healthcare and finance are restricted not only in what they can say but the context of what they say and how they can say it. Pharmaceutical advertising, even if as innocuous as a piece of conference swag with the brand name and logo of a drug featured on it, may need clearance from the FDA.

GDPR 140

GDPR Marketing Pharmaceuticals Healthcare 140

Martech Series

NOVEMBER 9, 2022

“Our exclusive focus on intelligent data activation for life sciences has enabled us to transform contextual engagement in healthcare and win recognition from important industry analysts, such as Everest Group, as well as grow market share.”. Marketing Technology News: Tiger Pistol Named to Inc.’s

Pharmaceuticals 52

Pharmaceuticals Healthcare ROI MarTech 52

VideoWeek

DECEMBER 10, 2024

Both companies have sizeable healthcare businesses – and in fact IPG’s is slightly larger. IPG’s healthcare revenues reached $1.1 billion in the first nine month of the year, just above Omnicom’s $1 billion. Experiential marketing is another area where IPG’s offering is bigger than Omnicom’s.

Pharmaceuticals 52

Pharmaceuticals Healthcare Retail eCommerce 52

Martech

DECEMBER 14, 2023

They offer a CRM solution to healthcare institutions and pharmaceutical companies. Questions to ask: Who would be your dream client? Where do they work? Example: VP or Head of Sales at a 200+ employee SaaS company. Dig deep Do thorough research on these potential clients.

Pharmaceuticals 92

Pharmaceuticals MarTech Communications Healthcare 92

All About Advertising Law

JULY 6, 2021

The majority’s goal is to combat unlawful business processes across the economy, especially in the COVID-19 arena and technology, labor, digital platforms, healthcare, and pharmaceutical sectors, and, furthermore, to crack down on repeat offenders and closely monitor mergers.

Pharmaceuticals 52

Pharmaceuticals Healthcare Agency Advertising 52

Lemonads

APRIL 3, 2020

The good news is that companies in certain industries experienced a major increase in web traffic including finance, healthcare, food, exercise gear, and news outlets. These verticals include agriculture, construction, energy, retail, manufacturing, real estate, and travel, just to name a few.

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Affiliates Marketing Non-Profit Food 52

Martech

MARCH 18, 2024

Before Trust Insights, she built and grew multi-million dollar lines of business in the marketing technology, pharmaceutical, and healthcare industries. She’s an authority on compliance, governance, change management, agile methodologies and dealing with high-stakes, “no mistakes” data.

Pharmaceuticals 67

Pharmaceuticals Machine Learning Agency Healthcare 67

Digital Turbine

JULY 28, 2022

Johnson & Johnson (J&J) is an American multinational corporation founded in 1886, which engages in the research and development, manufacture, and sale of products in the healthcare field. It operates through the following segments: Consumer, Pharmaceutical, and Medical Devices.

Education 40

Education Click Through Rate Banner Brand Awareness 40

Single Grain

NOVEMBER 24, 2020

It was revealed that the billion-dollar company actively breached consumers' trust in them during a trial that resulted in the pharmaceutical company “ pleading guilty to three federal criminal charges for its role in creating the nation's opioid crisis and will pay more than $8 billion and close down the company.”

Marketing 64

Marketing GDPR Shipping Fashion 64