Martech Series

DECEMBER 15, 2022

Marketing Technology News: MarTech Interview With Laura Connell, Consumer Trends Manager at GWI. Coveo also has an office in Weert, The Netherlands, and leverages an AWS region located in Ireland, allowing European customers to securely maintain their data for compliance with the General Data Protection Regulation (GDPR) within the region.

eCommerce 105

eCommerce GDPR SEO MarTech 105

Single Grain

APRIL 17, 2023

MarTech has become an essential component of any digital business strategy, so building a well-rounded MarTech stack is critical to drive ROI. In this blog post, we’ll take a closer look at what MarTech is, what role it plays in your company, and how you can develop a MarTech stack that works for you.

ROI 52

ROI MarTech SEO Machine Learning 52

Martech

OCTOBER 21, 2021

The ubiquity of mobile calls to businesses has led to increased demand for local numbers or extensions that are dynamically generated based upon the consumer’s location, without jeopardizing the accuracy of name-address-phone (NAP) information for SEO purposes. Martech ecosystem integration. appeared first on MarTech.

Machine Learning 115

Machine Learning Marketing Conversion SEO 115

Martech

JUNE 3, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. The post 4th of July email marketing: Best of the MarTechBot appeared first on MarTech.

Marketing 111

Marketing eCommerce A/B Testing GDPR 111

Chief Martech

AUGUST 25, 2024

For 13 years of the ever-expanding martech landscape , conventional wisdom has predicted that our industry would consolidate. But today I’d like to propose a model for how martech businesses could be aggregated. But that’s still a small number of exits relative to the total population of martech companies.

MarTech 86

MarTech Finance Education Marketing 86

Martech

NOVEMBER 15, 2024

For example, scroll depth and session duration reveal content engagement levels, positively impacting SEO. Linking metrics back to KPIs like SEO rankings, engagement and retention helps shape a data-backed approach to organic growth based on real user behavior. Handling data overload: Focus on metrics directly related to your goals.

A/B Testing 129

A/B Testing SEO GDPR Conversion 129

Single Grain

DECEMBER 6, 2019

Dive Deeper: VSEO: How Voice Search and Conversational AI Are Changing SEO. Check out this guide to learn more about YouTube SEO. The Complete Guide to YouTube SEO. 9 SEO Areas to Focus On to Boost Your Video’s Visibility. VSEO: How Voice Search and Conversational AI Are Changing SEO. 5 ) Personalization.

Marketing 145

Marketing SEO Conversion Audience 145

Single Grain

JUNE 25, 2021

Moving away from the targeted ads enabled by third-party cookies could replicate the drop in ad revenue and B2B MarTech companies’ share prices that followed Apple’s implementation of intelligent tracking prevention in Safari. However, as with all after-the-fact legislation, GDPR is based on the technology at the time.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

Martech

JUNE 29, 2022

They also help with recruitment, SEO and tracking/reporting. Data and privacy issues: Consumer concerns about how companies use their data, combined with an increased need to comply with privacy laws like GDPR and CCPA, are impacting the effectiveness of digital marketing campaigns. emails, social media, paid search, etc.)

Marketing 102

Marketing Affiliates CPA Impressions 102

Martech

JANUARY 17, 2025

As the customer journey grows more complex in 2025, organizations need a best-in-class martech stack to deliver a seamless, data-driven experience across multiple channels. Automating key SEO tasks like redirects, URL updates, sitemaps, breadcrumbs and page speed optimizations especially during site edits, migrations, or deletions.

SEO 117

SEO A/B Testing Conversion GDPR 117