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AI-powered martech news and releases: December 5

Martech

Advertisers are most likely to measure the ROI of AI based on lift over a non-AI benchmark, whether in performance, awareness, or engagement. The Food Group is donating to World Central Kitchen’s US hurricane relief efforts for every gift wrapped. At right, orange tabby wrapped in orange slice paper.)

MarTech 119
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Unilever’s Ben & Jerry’s campaign shows why RMNs are the future

Martech

At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it. RMNs let brands reach consumers with laser-like precision when they are ready to buy.

Retail 111
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How to maximize event ROI using smart budgeting

Martech

When planning a conference, most teams start with the big-picture items: venue, food and beverage and production. Savvy planners know food and beverage costs offer the most flexibility. These weren’t people who worked in office ahead of time they just came to handle name badges, be directional, manage food and beverage events.”

ROI 122
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What Kind of Businesses Should Work With Streamer Influencers?

Playwire

Key Points Streamer influencer partnerships work best for brands with demonstrable products or services —like gaming hardware, SaaS tools, DTC brands, and food companies—where authenticity and live use matter. Authenticity is critical across all categories (tech, food, fashion, wellness, etc.);

Food 52
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Pepsi parodies ‘Share a Coke’ after rival resurrects iconic campaign

Marketing Dive

Rather than sell bottles bearing different names, as Coke does, Pepsi is using the concept to promote its positioning around food pairings. Pepsi is running out-of-home and radio ads in key markets that reinforce the messaging behind “Food Deserves Pepsi.” market share. ET Loyalty 2.0

Food 90
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OTT Advertising: Guide to Over-The-Top Ads (2025)

MNTN

These are 125+ reliable networks that weve all grown to know and love, like CNN, CNBC, Food Network, and more. Step 8: Monitor Performance : Track critical metrics like view-through rates, conversions, and ROI to assess your campaign’s effectiveness. Nope, OTT marketing is entirely vertical agnostic and benefits many categories.

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Jack in the Box links with T-Pain for Fortnite map, Twitch livestream

Marketing Dive

Two commercials promote the effort and leverage the concept of a “munch slip,” where those craving the chain’s food mistakenly say “munch” instead of “much” and make Jack Box appear. ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m. ET Loyalty 2.0