InMobi

OCTOBER 7, 2019

Mobile Apps are Critical for Understanding, Identifying, Engaging and Acquiring Today’s Consumers As I’ve already mentioned, today’s consumers are mobile first and mobile centric — and they use apps very differently (and much more frequently) than they use mobile web browsers. Here’s how.

Marketing 52

Marketing Viewability Food Rich Media 52

RevX

NOVEMBER 7, 2022

We examine both channels with a lens of transparency, ad fraud, brand safety, targeting, and optimization. A programmatic DSP (demand-side platform) is an automated interface that enables advertisers to buy and manage ads from various ad exchanges. The internet is a huge place with millions of ad inventories.

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

MNTN

FEBRUARY 6, 2024

Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV. While OTT is the method of delivering video content, CTV is the device used to consume the content. OTT vs Video on Demand (VOD) What Is the Difference Between OTT and VOD?

Advertising 98

Advertising Retargeting CPA Audience 98

Martech

MAY 2, 2024

With digital video poised to overtake linear ad spend for the first time , there was a celebratory feel to this year’s IAB NewFronts week of events. “I Many of the presentations this year pointed the way forward to make video experiences better for consumers through improved browsing and better programming.

Retargeting 93

Retargeting Audience Ad Exchange Food 93

Single Grain

JULY 18, 2023

If you’re new to programmatic ads or need a refresher, this guide on programmatic advertising 101 is just for you! Online advertising can be tricky and time-consuming, often necessitating professional assistance. Supply-Side Platforms (SSPs): These are used by online publishers to automate the selling of their ad space.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

MNTN

FEBRUARY 15, 2024

Despite the rise of digital platforms, linear TV ads continue to be a vital strategy for brands aiming to reach a wide audience through scheduled programming on satellite or cable networks. But what is linear TV and how does it work? But what is linear TV and how does it work? What Is Linear TV? What Is Linear TV Advertising?

Advertising 98

Advertising Audience Retargeting Food 98

Single Grain

JULY 17, 2023

But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors. Multichannel ads increase efficiency and cost-effectiveness and improve targeting and personalization to help companies to achieve better ROI.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52