RevX

NOVEMBER 7, 2022

Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget. We examine both channels with a lens of transparency, ad fraud, brand safety, targeting, and optimization. It also matters where you run these ads.

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

MNTN

FEBRUARY 6, 2024

These are 125+ reliable networks that we’ve all grown to know and love, like CNN, CNBC, Food Network, and more. You can also use first-party data from your own website visitors and reach them with retargeting ads on their other devices and OTT.

Advertising 98

Advertising Retargeting CPA Audience 98

Single Grain

JULY 17, 2023

It involves utilizing algorithms, real-time bidding (RTB), and audience targeting to deliver highly personalized ads to the right audience at the right time. You can set up an ad campaign on a demand-side platform (DSP) and specify the desired target audience parameters.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

JULY 18, 2023

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. Lack of Transparency.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

JULY 20, 2021

Before we talk about them, it is important to review the ecosystem to find out what kind of advertising platforms they involve and how they are related. The main components of the programmatic ecosystem are: DSP (Demand-Side Platform) is a programmatic platform that helps advertisers buy targeted impressions from publishers in real time.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Single Grain

MARCH 16, 2020

In online advertising, it also means that brands can launch retargeting campaigns to get users who didn’t convert previously to return to their online stores. Dive Deeper: * How B2B Firms Can Acquire Leads with Programmatic Ads. Retargeting 101: Why It’s Essential for Any Marketing Funnel.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105