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5 Programmatic Advertising Examples That Will Inspire Your Next Campaign

Smart-Hub

As the campaign’s objective was to reach the right customers in the right places with relevant content, ads were placed directly next to articles on similar topics that their target audience was already reading. million people taking action, and achieved a campaign ROI of 10:1, on a £1.2 million media budget.

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What Is Performance Marketing? The Complete Guide for Advertisers

MNTN

Like any marketing strategy, performance marketing provides the greatest ROI (return on investment) when you spend time planning your campaign, determining your KPIs (key performance indicators), and tweaking your campaign as you begin to see results. This can include banner ads, photo ads, and video ads. .

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How Marketers Should Be Using Mobile Apps

InMobi

“Compared to other modes of advertising, reaching target audiences through apps is uniquely valuable and beneficial, capable of providing significant ROI no matter the brand’s ultimate goals.” They have seen great success from this, with video ad completion rates up to 90% and higher.

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What Is OTT Advertising? How Over-the-Top Ads Work (2024)

MNTN

These are 125+ reliable networks that we’ve all grown to know and love, like CNN, CNBC, Food Network, and more. You can also use first-party data from your own website visitors and reach them with retargeting ads on their other devices and OTT.

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Top 6 Benefits of Programmatic Advertising

Single Grain

Multichannel ads increase efficiency and cost-effectiveness and improve targeting and personalization to help companies to achieve better ROI. Advertisers bid on the available ad space, and the algorithm determines the winning bid based on relevancy, budget and targeting parameters.

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Linear TV Advertising: What Is It and How Does It Work?

MNTN

Disadvantages of Linear TV Advertising Here are some of the main challenges and limitations of Linear TV advertising : Lack of Measurement : Unlike digital platforms, linear TV offers limited capabilities for tracking and measuring ad performance. Will Linear TV Go Away?

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PPC Consulting: Why It’s Essential for Business Growth

Single Grain

With fierce competition in the digital world, businesses need a proven ad strategy to stand out. Paid advertising is a powerful solution that can deliver up to 200% ROI. An experienced PPC consultant ensures a higher ROI from a lower cost per lead. Some allow you to skip the ad entirely or after 5-15 seconds.