Programmatic DSPs Vs Affiliate Networks: A Look at the Inner Workings
RevX
NOVEMBER 7, 2022
Real-time bidding is a process to win ad spaces through an auction that happens in under 200 milliseconds. The DSP bids only for the most relevant ad space making it a highly efficient process for advertisers. The internet is a huge place with millions of ad inventories. It also matters where you run these ads.
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