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5 Programmatic Advertising Examples That Will Inspire Your Next Campaign

Smart-Hub

As the campaign’s objective was to reach the right customers in the right places with relevant content, ads were placed directly next to articles on similar topics that their target audience was already reading. O2 marketers created more than 1,000 versions of the video ad over the course of the campaign.

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What Is Performance Marketing? The Complete Guide for Advertisers

MNTN

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. It’s often relied on by smaller brands that don’t have robust budgets to test both performance and brand awareness (the type of advertising that isn’t tied directly to outcomes). Plan Your Brand Positioning.

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What Is OTT Advertising? How Over-the-Top Ads Work (2024)

MNTN

A sweeping majority of advertisers agree that this is a huge concern of any brand, too: We’ve selected only premium TV networks that we know are aligned to your brand, and your audience and specifically hand-picked to drive performance.

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How to Produce Paid Facebook Video Ads for Mobile Like a Pro

Single Grain

This comprehensive how-to guide for Facebook video ads was updated and expanded for 2020 to provide even more information. Are you trying to run Facebook ads, but no matter how much time you spend tweaking your campaigns, they just don’t seem to be bringing the results you’ve been promising to your boss? NEW & IMPROVED!

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The Ultimate Guide to Programmatic Advertising for Brands in 2021

Single Grain

For instance, while traditional formats like banner ensure the best reach, the interactive ones, like rewarded (see the picture below) or playable, foster brand loyalty and engagement. . Retargeting and omnichannel delivery. Sure, as COVID-19 took over the world in 2020, many brands were forced to shrink their advertising budgets.

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Programmatic Advertising 101: Ad Types, Benefits, Drawbacks & Trends

Single Grain

dollars by 2026: This growth represents an opportunity to promote brand awareness , boost engagement and increase sales. 7 Pillars of Programmatic Advertising The programmatic ads framework rests on seven key pillars. You see ads for organic food products and fitness equipment when you scroll down the page.

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PPC Consulting: Why It’s Essential for Business Growth

Single Grain

On the other hand, a professional PPC consultant knows exactly how to conduct market research to thoroughly analyze the market before preparing a personalized marketing strategy for better brand awareness and launching several campaigns. There are different types of display ads, such as banner ads, interstitial ads, and rich media ads.