Martech

JANUARY 27, 2023

Companies in highly regulated industries like healthcare and finance are restricted not only in what they can say but the context of what they say and how they can say it. Pharmaceutical advertising, even if as innocuous as a piece of conference swag with the brand name and logo of a drug featured on it, may need clearance from the FDA.

GDPR 139

GDPR Marketing Pharmaceuticals Healthcare 139

More About Advertising

OCTOBER 18, 2021

Even though marketing scored an overall 64% on Kantaqr’s Inclusion Index, ahead of the next highest sector, Health and Pharmaceuticals. So that’s all right then? The post Marketing still needs to do more in diversity stakes says WFA first appeared on More About Advertising.

Pharmaceuticals 52

Pharmaceuticals Marketing Advertising Finance 52

Single Grain

AUGUST 27, 2020

The gambling, adult entertainment, pharmaceutical, finance and medical industries all have their own strict, nuanced regulations and laws they have to consider, making it more difficult for them to get their brand in front of their intended audience.

Marketing 94

Marketing Audience Pop-Up Pharmaceuticals 94

Lemonads

APRIL 3, 2020

The good news is that companies in certain industries experienced a major increase in web traffic including finance, healthcare, food, exercise gear, and news outlets. These verticals include agriculture, construction, energy, retail, manufacturing, real estate, and travel, just to name a few.

Affiliates 52

Affiliates Marketing Non-Profit Food 52

Digiday

MARCH 1, 2023

Hearst’s new sales structure focuses on categories versus publications : Hearst’s sales and marketing team will now focus on one of five advertising categories: fashion/luxury, beauty/wellness and retail, home and design, food and pharmaceuticals or travel, tech, finance and outdoor, according to Adweek.

Media 69

Media Audience Pharmaceuticals Agency 69

VideoWeek

APRIL 21, 2023

The Week for Publishers Vice Media Hires Interim Finance Chief as Buyer Search Continues Vice Media has hired Mark Del Priore, director of AlixPartners, a specialist in company turnarounds, as its new finance chief according to the Wall Street Journal.

Agency 52

Agency Media Audience Cookies 52

Single Grain

NOVEMBER 24, 2020

It was revealed that the billion-dollar company actively breached consumers' trust in them during a trial that resulted in the pharmaceutical company “ pleading guilty to three federal criminal charges for its role in creating the nation's opioid crisis and will pay more than $8 billion and close down the company.”

Marketing 64

Marketing GDPR Shipping Fashion 64