Martech Series

AUGUST 5, 2022

Whether job-related, a customer service callback, delivery notification, personal finance, etc., While mobile phone users in the U.S. Brands that know the phone numbers of current and prospective customers can connect with them in ways that mobile ads, social media posts, and messaging apps do not enable.

Communications 82

Communications Conversion Conversion Rate Finance 82

VideoWeek

AUGUST 12, 2022

French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising. billion in an all-stock deal.

Advertising 98

Advertising GDPR Banner Healthcare 98

YieldBird

MAY 26, 2023

of internet users are blocking ads. The growth of mobile ad blockers globally. In the good old days, ad block usage was less than 1 percent for many years. Since then, sites have been heavy and slow to load, as ads used more download bandwidth than ever, and annoying pop-ups kept distracting the user.

CPM 98

CPM Pop-Up Data Management Platform Shipping 98

InMobi

MAY 21, 2019

Statistics on Mobile In-App Advertising Total mobile ad spending in 2018: This year, advertising revenue is expected to be more than $70 billion in the U.S How is mobile advertising changing over time? mobile ad spending grew around 20 percent between 2017 and 2018. and almost $184 billion worldwide.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

InMobi

MAY 25, 2021

Those shopping for college graduation (19%) are significantly more likely to browse for gifts via mobile ads compared to Father’s Day (9%) or high school graduation (5%) shoppers. When it comes to buying items for Dads and Grads, it turns out a lot of this shopping will happen in person this year.

Retail 52

Retail Finance Food Audience 52

YieldBird

MAY 26, 2023

of internet users are blocking ads. The growth of mobile ad blockers globally. In the good old days, ad block usage was less than 1 percent for many years. Since then, sites have been heavy and slow to load, as ads used more download bandwidth than ever, and annoying pop-ups kept distracting the user.

CPM 52

CPM Pop-Up Data Management Platform Shipping 52

InMobi

JUNE 12, 2020

Furthermore, in-app targeting is consistently more accurate since it relies on mobile device IDs instead of third-party cookies. In comparison, mobile ad IDs are more static and thus more accurate over the long term. 2) It’s More Measurable Than TV Ads Who actually watches television ads?

Advertising 52

Advertising ROI Cookies Audience 52

Digiday

FEBRUARY 26, 2023

Color by numbers Mobile app marketing platform Liftoff contends in a new mobile ad report that longer video ads do better than shorter ones. The company analyzed some 1 trillion impressions across 240 million installs in the last year across five verticals – gaming, e-commerce, finance, entertainment and dating/social.

Media 69

Media Pop-Up Agency Banner 69

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Finances Online ) 54% of media spending in the US went toward the Internet. Finances Online ) The global programmatic display internet advertising size is expected to reach $2,772.7 for display ads. ( billion internet users.

Advertising 52

Advertising Finance CPC Brand Awareness 52

InMobi

NOVEMBER 20, 2019

The profiles of car owners of auto brands are derived from data around deterministic auto owner properties such as car finance apps. Individuals with auto finance apps tend to be younger, single renters (i.e. Individuals with auto finance apps tend to be younger, single renters (i.e. Car Owner Highlights: Car owners (i.e.

Finance 52

Finance Audience Mobile Ads AutoMobile 52

InMobi

APRIL 23, 2015

With mobile being accepted as the definitive medium to access consumers’ minds and wallets, Brands have begun a multi-million dollar spending race to allure and retain customers. But what benchmarks should Brands look at to determine mobile ad spend? Which ad formats work best for different verticals?

Click Through Rate 52

Click Through Rate Advertising Rich Media Food 52

Kevel

AUGUST 9, 2022

We are working to do to adtech, what Twilio has done to communication, and Stripe to finance. With Kevel, brands can quickly launch their own walled gardens for web and mobile ad monetization, giving the publishers full control over their ad revenue and partner relationships.

MarTech 52

MarTech Finance Mobile Ads Cookies 52

VideoWeek

AUGUST 18, 2023

The Week in Tech InMobi Acquires Quantcast’s Consent Management Platform Mobile ad network InMobi has acquired Quantcast Choice, the ad tech firm’s consent management platform. Dentsu attributed the fall partly to strong comparables in 2022, as well as weakness from both technology and finance clients this year.

Ad Tech 52

Ad Tech Audience Agency Media 52