Martech Series

AUGUST 4, 2022

Autonomous Driving: Help clients implement robotics and machine learning to accelerate autonomous vehicle development. Manufacturing & Supply Chain: Implement AI and machine learning to process supply chain information to track and trace the entire production process with unparalleled efficiency. .”

Machine Learning 86

Machine Learning Manufacturing Entertainment Finance 86

Martech

SEPTEMBER 25, 2023

Finance departments have widely adopted this “leaked” funding approach in start-ups and established companies. This does not demonstrate ROI but shows a percentage of potential audience addressed, interested and sold. Showing an ROI for a tradeshow event should include all the possible activities that contributed.

Marketing 116

Marketing A/B Testing Machine Learning Finance 116

Single Grain

JUNE 5, 2023

Finances Online ) 54% of media spending in the US went toward the Internet. Finances Online ) The global programmatic display internet advertising size is expected to reach $2,772.7 Finances Online ) Ads can increase brand awareness by 80%. Finances Online ) 54% of media spending in the US went toward the Internet.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Martech

NOVEMBER 15, 2021

Machine learning to extract market response of media impressions by audience, tactic, and creative exposures. It is marketed to technology, finance, healthcare and manufacturing organization. A sophisticated UI. The Philadelphia-based company has 11 global offices, with execution across 100 countries. Target customers.

Marketing 110

Marketing Machine Learning ROI Cookies 110

Digiday

NOVEMBER 20, 2022

You have the financial benefits of becoming more efficient and targeted and having a greater ROI on any type of immediate spend,” Jensen said. But you also have consumers who expect the results of that data. If it’s a bad experience, naturally they’re going to avoid it, or realize the poor experience and fall away.”. “The

Marketing 60

Marketing Retail Ad Targeting Conversion 60

Single Grain

JANUARY 6, 2020

Finance/Accounting. Data-driven optimized marketing campaigns: AI can process more data than humans and, combined with ML, AI can optimize marketing campaigns to boost ROI. Dynamic pricing packages: With machine learning, SaaS companies can adjust pricing based on various factors such as supply, demand and competitors’ prices.

Marketing 103

Marketing Native Advertising Education Non-Profit 103

Single Grain

OCTOBER 20, 2020

If a consumer is weighing their options, an interactive calculator might offer the insight into ROI or savings that they need to make the decision to purchase. Below are two examples of successful calculators that delighted users and drove more leads for those who implement them: 1) HubSpot – Ads ROI Calculator. 2) CodinGame.

ROI 145

ROI Conversion Rate Conversion Marketing 145