Martech

OCTOBER 16, 2023

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. It’s not a complete guide to marketing automation.

Marketing 133

Marketing eCommerce Shipping Conversion 133

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. This guide tells you the most important things to know about sending emails that your customers want to receive and that inboxes won’t block. This can be executed as a “welcome” email.

Marketing 114

Marketing Audience Communications Electronics 114

Martech

FEBRUARY 20, 2024

Back in January, I was appointed CEO of our email agency. Unlike most email mistakes, this one happened behind the scenes. In email, a mistake can seem like the end of the world because so many people can see where we messed up. How do we prevent mistakes from happening in email? A typo in the subject line.

Marketing 117

Marketing Retail MarTech Audience 117

Martech

NOVEMBER 20, 2023

That’s what we’re aiming for in B2B marketing. It should feel like that curated gallery where every email is crafted just for you, echoing your business needs. Imagine B2B emails that ditch the generic approach for something as personal as a gallery owner’s welcome. Embed dynamic content to make your emails stickier.

Marketing 124

Marketing Click Through Rate Conversion Communications 124

Martech

MARCH 20, 2024

Have you ever looked at your campaign reports and scratched your head wondering why your open rates on otherwise top-performing emails look so… blah? But before you start to question and reinvent your email marketing strategy – you need to look at how well your deliverability is performing. We’ve all been there.

Marketing 101

Marketing MarTech 101

Martech

NOVEMBER 1, 2023

I’m often asked whether we’re using ChatGPT in email marketing campaigns. That said, there are three distinct ways we do recommend leveraging AI in your email marketing — and they shouldn’t be new to you: Send time optimization. This question becomes more frequent as major ESPs rush to release their own version.)

Marketing 126

Marketing Audience Communications eCommerce 126

Martech

JANUARY 25, 2024

So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. I also enjoy this exercise because I can frame three words for a broader audience — in this case, the email industry. Here are my three words for the email industry in 2024. It’s not a fad.

Marketing 131

Marketing MarTech Agency Audience 131

Martech

NOVEMBER 29, 2023

In a move that may significantly impact some email marketers, Google is set to start deleting inactive email accounts this week. But that’s not how all email marketers think. Like it’s a competition or sign of success, especially when a significant population of email lists are inactive addresses.”

Marketing 128

Marketing eCommerce MarTech 128

Martech

JANUARY 30, 2024

“Email marketing is continually changing — not because the technology is changing, but because of consumers, their expectations, and how they use email changes. As marketers, we need to adapt to that.” We always start with these foundational programs because those are the core of what it takes to do email.

Marketing 115

Marketing MarTech Education Audience 115

Smart Insights

NOVEMBER 2, 2023

Try these 8 new and trending customer-centric approaches to help you keep proving your value to leads and customers over email Marketing trends forecasts should be resources marketers can consult to help them set strategic priorities for the coming year.

Marketing 111

Marketing 111

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Say you spent $25,000 on your marketing and sales in a month and secured 22 new customers.

Marketing 121

Marketing ROI A/B Testing Conversion 121

Martech

FEBRUARY 23, 2024

But what does this have to do with email marketing? Google and Yahoo established new restrictions for bulk email senders effective Feb. We’ve covered them extensively on MarTech and worked with our expert contributors to shed light on the impact these restrictions will have on marketers. Reported spam rates (i.e.,

Marketing 99

Marketing Audience MarTech Retail 99

illumin

JANUARY 30, 2024

Google and Yahoo will update their email policies in February 2024 to reduce spam and improve customers’ experience. But how will this impact email marketers? Will these changes add blockades to your email marketing strategy in 2024? The short answer is no, as long as you’ve followed email marketing best practices.

Marketing 104

Marketing Ad Tech Communications Advertising 104

Martech

FEBRUARY 1, 2024

How many emails do you think your most valuable Gmail users received on average per day in Q4? Well, this is where I tell you that there is a way — in fact, there’s been a way for a few years, but it’s the rare email marketer who knows about it, let alone takes advantage of it.

Marketing 106

Marketing MarTech 106

Martech

DECEMBER 5, 2022

Email marketing isn’t easy. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. followers). Dan Oshinsky.

Marketing 123

Marketing MarTech Audience Agency 123

Martech

NOVEMBER 30, 2023

Email marketing remains one of the most effective channels for engaging your audience and driving conversions. The Definitive Guide for Writing and Designing Emails That Convert outlines professional tips and best practices for optimizing email strategy. The post Writing emails that convert appeared first on MarTech.

Click Through Rate 92

Click Through Rate Marketing Conversion MarTech 92

Martech

JANUARY 27, 2023

Many marketers told me they were busier than ever. 3 directional changes to grow your email program Naturally, every marketer’s goals will be unique. Stop sending so many emails Yeah, I know. That sounds strange coming from somebody who believes wholeheartedly in email and its power to build your business.

Marketing 136

Marketing MarTech Food Audience 136

Martech

MAY 8, 2023

Automated email is one of the biggest — and most under-utilized — growth opportunities in marketing. Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation. Must-have email automations in focus 1. Metrics affected include: Time to purchase.

Marketing 115

Marketing eCommerce Communications Brand Awareness 115

Martech

APRIL 5, 2023

As marketers, we know what this means. When times get tough, marketing budgets get cut. We also know businesses that keep investing in email marketing are better off when the economy improves. Besides my own recommendations, I also asked five other email experts for their best advice for recession-proof email marketing.

Marketing 126

Marketing A/B Testing MarTech Audience 126

Adweek

JANUARY 24, 2023

Conditions vary widely in severity and functionality, but the fact remains that accessibility must be baked into every element of a company's business and marketing strategy, especially given the shift to hybrid work and.

Marketing 256

Marketing 256

Digital Ad Blog

MARCH 2, 2024

Email marketing can be a great way to help gain new customers and boost revenue from existing customers. Fortunately, we’re going to share with you eight great tricks you can utilize to get customers to open up your marketing emails. However, just like any other industry, it’s constantly evolving.

Marketing 64

Marketing Advertising 64

Martech

JULY 25, 2023

Incorporating dynamic content to create personalized emails not only resonates with subscribers, it also improves engagement and increases conversions. People want to feel special and marketers see the rewards in revenue. Visit Digital Marketing Depot to download The Email Personalization Guide Marketers Can’t Miss from Litmus.

Marketing 87

Marketing Conversion MarTech 87

Martech

JULY 20, 2022

Email may have been around since the dawn of the internet, but the space doesn’t stand still. Email marketing, and the technology that enables it, have evolved to deal with challenges like spam and deliverability and also to take advantage of opportunities, such as the ever-increasing sophistication of data usage for hyper-personalization.

Marketing 119

Marketing MarTech 119

Martech Series

AUGUST 29, 2022

The software comes with multiple useful features that adds value to a business’ email marketing campaign and bring profitable results. DirectIQ , a technology company, has recently launched an email marketing software that offers a full range of tools and features necessary for fully automating an email marketing campaign.

Marketing 90

Marketing MarTech Audience 90

Martech

OCTOBER 25, 2022

In the world of digital marketing, email is “The Little Engine That Could.” It doesn’t get much respect; advocates of flashier solutions may scoff at it; but when it comes to the yeoman’s work of meeting business goals – mountains or no mountains – email consistently delivers. Complete the form below to get your copy.

Marketing 92

Marketing MarTech 92

Martech

JUNE 13, 2023

If I were an email marketer going on vacation for three weeks, what would I do on my first day back in the office? Everybody knows how great vacations are, but we email people truly appreciate taking a vacation amid all the craziness. My wife deletes her work email from her phone and leaves her laptop in her office.

Marketing 103

Marketing MarTech Retail 103

Martech

DECEMBER 22, 2021

“2021 versus 2020, email was up 94% in volume. ” Kate Adams, SVP Marketing at data and email solutions provider Validity, sees a bright future for the email channel. “If we could count the number of articles that had the headline ’email is dead,’ we’d all have a good laught, right? .

Marketing 136

Marketing MarTech 136

Martech

DECEMBER 16, 2021

Email engagement can be a major problem for brands in an oversaturated digital world. So, it’s no surprise that less than 60% of marketers believe their campaigns are successful, according to Smart Insights. But the main issue doesn’t appear to be the content of their emails. Image: Dyspatch.

Shipping 119

Shipping Marketing Click Through Rate Communications 119

Martech

AUGUST 31, 2023

Having an effective email marketing program has never been more crucial. If you’re feeling stuck and don’t know how to improve, our comprehensive email marketing audit checklist can help. Download the free email marketing audit checklist here. Email tools are data-driven with measurable results.

Click Through Rate 100

Click Through Rate Marketing Audience Communications 100

Martech

MAY 24, 2023

Email marketing is a fundamental element of marketers’ toolkits. For years, marketers have gotten away with that dynamic, but we’re seeing cracks emerge which, left untreated, will cause an irreparable decline in the channel’s performance. Instead, marketers need to send better emails.

Marketing 103

Marketing Performance Targeting Conversion MarTech 103

Spoton Digital Media

FEBRUARY 20, 2023

With so many marketing channels to choose from, it can be easy for email marketing to get lost in the mix. Flashy new marketing tactics, social media, paid ads, and video strategy can push email to the bottom of your priority list -- which is a likely mistake. Don’t overlook the power of email marketing.

A/B Testing 97

A/B Testing Marketing Click Through Rate Audience 97

Martech

DECEMBER 8, 2021

Kim Davis, editorial director of MarTech, interviewed email marketing professionals at our recent MarTech conference, discussing important changes to our Email Marketing Periodic Table, and, the industry as a whole. Image: MarTech Email Marketing Periodic Table. Focus on infrastructure. “It

Marketing 121

Marketing MarTech Brand Awareness 121

Martech Series

OCTOBER 6, 2022

DirectIQ , a technology company that specializes in email marketing solutions, has offered to enable efficient and effortless email marketing and marketing campaign analysis with its REST API. Marketing Technology News: Konica Minolta Wins Two Marketing Awards. With users to hit 4.5

Marketing 88

Marketing ROI MarTech 88

EGC Group

NOVEMBER 10, 2023

While it is important to maintain your brand’s presence on social media and video for connecting with current and potential customers, don’t neglect email marketing. Recent findings show that budgets for this “older” form of digital marketing is outpacing other methods of brand messaging. Find out why…

Marketing 52

Marketing Media 52

Martech

JULY 13, 2021

As part of the launch of MarTech’s Email Marketing Periodic Table, we are highlighting key chapters of the report. If you would like to check your own email strategy against the elements of good email optimization and deliverability, download the full periodic table today. Click here to download!

Marketing 140

Marketing MarTech Audience 140

Martech

FEBRUARY 28, 2022

Two recent studies measured ROI for social media versus email, and they appear to contradict each other. One said social media was first and email second for ROI, and the other said the opposite. But I know it’s the wrong question because email and social media don’t play the same roles. Who’s right?

Marketing 125

Marketing Conversion ROI Media 125

Martech

AUGUST 12, 2022

Marketers are being asked to do more with available resources while still delivering against tough targets. Entrusting your email marketing to a reliable and scalable platform. During this webinar, you’ll learn how Hertz has tackled their ESP sprawl, grew its marketing team and scaled operations through consolidation efforts.

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Marketing MarTech 92