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U.K. publishers and the ICO still grapple with offering a ‘reject all’ cookies option amid revenue concerns

Digiday

that their on-site cookie consent pop-ups do not meet the requirements set by the Privacy and Electronic Communications Regulations (PECR) and General Data Protection Regulation (GDPR). Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Cookies 89
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Game Jolt, Social Media for Gen-Z Gamers Launches Multi-Streaming

Martech Series

Livestreaming on Game Jolt creates a welcoming pop-up virtual event space with a gamified, “choose-your-own-adventure” feel and settings that can be personalized to fine-tune the experience based on individual and brand preferences. Marketing Technology News: MarTech Interview With Dean Coclin, Sr.

Media 86
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How consent management platforms support data privacy compliance

Martech

A CMP offers configurable cookie banners and pop-ups that can be tailored to enhance the user experience. Common features in a CMP At the core of any CMP is the ability to effectively collect and manage consent, which includes the comprehensive management of opt-ins and cookie consents.

GDPR 129
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WeDream Augmented Reality App Now Available For iPhone and Android

Martech Series

These environmental objects include; lighting, trees, rocks, crystals, game components, basketball hoop, shooting targets, interactive objects (balloons that can be “popped,” breakable crystal). The host can select those broadcasting with them on the Dream Stage and a blast notification will identify the speakers. Scheduled for Sept.

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How Adobe Does Marketing: A Case Study

Single Grain

Adobe Sign ( formerly EchoSign ) is one of the leaders of web-based electronic signatures. By integrating it into the company’s document services, Adobe was able to solve one of the pain points of PDFs at the time — the fact that you couldn’t sign them electronically. They eat it up, and they're always sharing stuff.

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Media Buying Briefing: Which media will buyers turn to in a soft local market in 2023?

Digiday

Borrell’s findings point to the disappearance of thousands of small businesses, and a shift in the type of small businesses that have popped up. Netflix continues to beef up its ad sales team, the latest hire being Adam Gerber who most recently was executive director of U.S. investment strategy at GroupM. Direct quote. “If

Media 69
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Samsung turns to Discord to build out its metaverse strategy

Digiday

Michelle Crossan-Matos, svp and chief marketing and communications officer at Samsung Electronics America, said Samsung is treating the platform “like a conversation in Times Square and a billboard.” (The The company also recently built an experience for Roblox that included a virtual concert by pop star Charli XCX. million visitors.

Pop-Up 69