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Ask an Expert: Holiday Advertising Best Practices

Basis

Read on for some general holiday shopping insights, as well as industry-specific recommendations for automotive, higher education, CPG, and cannabis brands. That could come in the form of sticker price, coupon availability, perceived value, and/or the promise of free shipping, free returns, and low hassle.

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Ask an Expert: Holiday Advertising Best Practices

Basis

Read on to find out (and to get some industry-specific recommendations for automotive, higher education, CPG, and cannabis brands!) As a result of promotions like these, plus consumer concern over shipping delays, low inventory, and higher prices later in the year, the holiday season now effectively spans all of Q4. this year.

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10 Bottom of Funnel Marketing Strategies to Drive Conversions

MNTN

Your remarketing (also often called retargeting) audience is an incredibly powerful one that marketers should be taking advantage of. When your potential customer feels seen — and educated — it can inspire them to purchase. Retargeting on Social Media Retargeting isn’t just an effective strategy for advertisements.

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Different Types of Online Advertising to Increase Brand Awareness

Single Grain

They feature an image of the product with the headline, price, and other benefits, such as “free shipping.” With the right retargeting strategy (which we will cover later), you’ll continue seeing a healthy flow of leads down the sales funnel. CTR, and website visitors who see retargeting ads are 70% more likely to convert.

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PPC Funnel: Tactics for Every Stage of the Journey

Single Grain

Strategies here include retargeting ads, loyalty programs, and encouraging social shares or reviews. Consideration: Retargeting Ads : Ads targeted to users who have already shown interest in your product or visited your website. That’s why mastering the PPC funnel is much like unlocking a treasure chest of opportunities.

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How to Use UX Testing to Improve Your Customer Lifetime Value (CLV)

Single Grain

You could also use a newsletter or email to create educational content for your users. Retarget Customers Who've Previously Bought from You . Retargeting 101: Why It’s Essential for Any Marketing Funnel. Segmentation 101: A Strategist’s Complete Guide to Marketing Segmentation. Dive Deeper: . Make the Checkout Process Faster.

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20 Benefits of Advertising via Online Channels

Single Grain

In other words, it helps more people be aware – 80% more aware – that you exist: 3) Ads Educate Buyers Properly informing prospects about your business is one of the key benefits of advertising to an audience that doesn’t know you yet. Overall, advertising can play an essential role in educating buyers to improve conversions.