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Call for Nominations: ADWEEK’s 2025 Experiential Awards

Adweek

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Experiential Marketing Call for Nominations: ADWEEKs 2025 Experiential Awards From the dazzling to the educational, send in your best activations of the year. Enter HERE by Aug. 12: Entry fee increases to $695 Aug. 12: Entry fee increases to $695 Aug.

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Buying martech: what you love, what you hate, and who you trust (or not)

Chief Martech

” boxes popping up everywhere on a vendor’s site. Survey says: #1 answer is producing truly educational content that isn’t trying to sell. But one more thing… The last question I asked in this survey was worth its own dedicated write-up: Will AI in martech make buyer experiences better or worse?

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Data privacy laws are tightening across the US, advertisers need to get ahead

illumin

Family Educational Rights and Privacy Act (FERPA) : This act ensures the privacy of student’s education records Gramm Leach Bliley Act (GLBA) : This act regulates how personal information can be collected by financial institutions like banks.

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Chips Ahoy links with ‘Stranger Things’ for AR game, themed cookie

Marketing Dive

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. Dive Insight: Chips Ahoy is aligning itself with a pop culture sensation through its tie-up with “Stranger Things.” Sign up A valid email address is required.

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Looking at augmented reality (AR) in advertising

illumin

This innovative combination of AR and AI opens up endless possibilities for advertisers to create unique and personalized ad experiences that captivate and inspire. Projection-based AR is commonly used in in-person events such as store openings, pop-up shops, and movie screenings. What is Augmented Reality (AR)? billion by 2027.

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Winning the Battle for Audience Attention

Basis

From TikTokers to early education teachers to adults in general, it seems that few demographics feel like they (or the people around them) can stay focused for as long as they used to. Consumer attention is in short supply. In this context, advertisers must contend with the challenge of consumers paying less attention to ads.

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Everything you could want to know about AI, martech stacks, and the 2025 marketing technology landscape

Chief Martech

The long tail of specialized martech tools including many new, AI-native ones that have popped up over the past couple of years continues to be a fascinating mix of startups, vertical industry products, regional leaders, ecosystem entrepreneurs, and productized service-firm offerings. It’s… remarkable, in several ways.)