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Call for Nominations: ADWEEK’s 2025 Experiential Awards

Adweek

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Experiential Marketing Call for Nominations: ADWEEKs 2025 Experiential Awards From the dazzling to the educational, send in your best activations of the year. Enter HERE by Aug. 12: Entry fee increases to $695 Aug. 12: Entry fee increases to $695 Aug.

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3 Steps to Increase SaaS Conversion Rates with Customer Education

Single Grain

For a SaaS company , coming up with innovative ways to connect with customers becomes essential as the need to grow expands – a nd investing in customer education is one of them. But what the heck is customer education? What Is Customer Education? How to Create a Persona-Driven Content Strategy for Online Education.

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Buying martech: what you love, what you hate, and who you trust (or not)

Chief Martech

” boxes popping up everywhere on a vendor’s site. Survey says: #1 answer is producing truly educational content that isn’t trying to sell. But one more thing… The last question I asked in this survey was worth its own dedicated write-up: Will AI in martech make buyer experiences better or worse?

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Data privacy laws are tightening across the US, advertisers need to get ahead

illumin

Family Educational Rights and Privacy Act (FERPA) : This act ensures the privacy of student’s education records Gramm Leach Bliley Act (GLBA) : This act regulates how personal information can be collected by financial institutions like banks.

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Canva Triples Cannes Spend to Court Big Brands

Adweek

The colorful activation will offer networking areas and towel service, as well as a space for guests to create custom tote bags and ice pops after testing Canva’s products. A follow-up U.S. This year, it’s teaming up with Coca-Cola’ to show how its tools powered the global ‘Share a Coke’ campaign.

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My 70-20-10 Twitter Formula for Ad Agency New Business

Fuel Lines

One of the best helps I found when I first started using Twitter came from Angela Maiers , educator, author, blogger who leads Maier Educational Services. I often pick up new followers by posting on Saturday and Sunday. The tool that I recommend to help build up a “targeted” Twitter following is TweetAdder.

Agency 279
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Looking at augmented reality (AR) in advertising

illumin

This innovative combination of AR and AI opens up endless possibilities for advertisers to create unique and personalized ad experiences that captivate and inspire. Projection-based AR is commonly used in in-person events such as store openings, pop-up shops, and movie screenings. What is Augmented Reality (AR)? billion by 2027.