dooh Education Related Topics 
Adtelligent
MAY 12, 2024
AI allows programmatic advertising to use data to educate itself and measure and optimize ad performance, From the ad’s position to the channel, device, copy, and visuals, AI offers valuable data that marketers can use to create a personalized ad message. It is a hotspot for DOOH content that can reach more consumers.
Basis
DECEMBER 1, 2023
As such, it’s extra important for cannabis marketers to drive education of their brands and generate interest in their products. Connected TV , digital audio , and digital out-of-home ( DOOH ) are great channels for accomplishing this. DOOH is great for cannabis advertising for a variety of reasons.
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Martech
FEBRUARY 23, 2023
The carmaker’s “Says So Much” campaign, which kicked off last month, uses digital out-of-home (DOOH) ads that push consumers to the experience with a QR code on the ad. In addition to DOOH ads, the Toyota Crown campaign also uses display banners and connected TV pre-roll ads. Toyota has launched an AR experience for U.S.
Advendio
NOVEMBER 24, 2022
Digital-out-of-home can also be green with DOOH media companies installing solar panels to power digital screens and also creating smart technology to charge these screens. Electric-vehicle charging stations have also become a popular means for DOOH for example, Volta in the US which have offset over 44 million pounds of CO2 since 2010.
Martech Series
SEPTEMBER 15, 2022
The Out of Home Advertising Association of America (OAAA), the national trade association for the entire OOH and DOOH media ecosystem, announced the hiring of Jeff Jan as the organization’s first Head of Industry Initiatives. Jeff Jan Brings a Mix of OOH and Ad Agency Expertise to Newly Created Role.
Adtelligent
DECEMBER 29, 2020
AI allows programmatic advertising to use data to educate itself and measure and optimize ad performance, From the ad’s position to the channel, device, copy, and visuals, AI offers valuable data that marketers can use to create a personalized ad message. OTT And DOOH. AI Will Be Golden. Think of Times Square, for example.
Martech Series
DECEMBER 8, 2022
DSE highlights included: A dynamic educational experience with 90+ industry leaders covering 8 tracks including retail, entertainment, public spaces, restaurants, content, strategy, technology, and digital out-of-home (DOOH). The sponsors and exhibitors along with the sessions were very educational.
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