Martech

FEBRUARY 18, 2022

“Misalignment between marketing and sales teams is a trillion-dollar problem for B2B revenue teams,” said Julianne Thompson, director of sales development at revenue acceleration platform Drift, in a recent webinar. “There are a few key factors that led to this divide: sales reps not knowing how to service the appropriate content in sales deals, a lack of tracking for that content’s effectiveness, and wasted time on unproductive prospecting.”.

Marketing 130

Marketing Communications Conversion MarTech 130

AdPulp

FEBRUARY 14, 2022

The Pepsi halftime show won the Super Bowl. #HipHopWonTheSuperBowl I can see the argument for this claim. A star-studded 14-minute hip-hop medley has the kind of impact that no ad will ever deliver. But does it make people want to drink more Pepsi? This ROI question hangs over all the brands who invest in Super […]. The post Super Bowl LVI Brand Advertising Highlights (A Monday Mandatory) appeared first on Adpulp.

Advertising 104

Advertising ROI Marketing 104

More About Advertising

FEBRUARY 18, 2022

Cadbury Perk is a big brand in India it seems and it’s taking on a big issue – ‘cancel culture’ – in a new campaign from Ogilvy. Essentially by issuing joke disclaimers all over the internet – for, for example, a cooking video that’s cruel to carrots. So we can all “lighten up.” Is this. The post Cadbury’s Perk takes aim at ‘cancel culture’ first appeared on More About Advertising.

Advertising 72

Advertising Agency 72

EGC Group

FEBRUARY 18, 2022

The latest news surrounding Facebook’s continued migration or melding into Meta is a list of company values put forth by founder Mark Zuckerberg. This is apparently in accord with the emerging metaverse. What differences are there to Meta’s proposed values in comparison to when the platform was Facebook?

Marketing 52

Marketing 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

FEBRUARY 18, 2022

It’s easy to get into the weeds when it comes to agile marketing. After, the practice itself is all about breaking goals, projects and marketing tasks into smaller blocks in order to more efficiently deliver what your team is charged with. That’s why several months ago we launched our ebook, “ MarTech’s guide to agile marketing for teams ” in collaboration with renowned agile marketing coach Stacey Ackerman.

Marketing 112

Marketing MarTech 112

AdPulp

FEBRUARY 13, 2022

T-Mobile tapped country music legend Dolly Parton and Miley Cyrus to star in the brand’s campy Super Bowl ads this year. The premise here is that Dolly and Miley are working to save people from their inferior 5G networks. According to the brand’s press release, Dolly and Miley are fighting the good 5G fight. All […]. The post Dolly Parton and Miley Cyrus Just Want What’s Best for Your Phone appeared first on Adpulp.

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EGC Group

FEBRUARY 18, 2022

Digital advertising has become the standard in which a brand’s products and services are seen by potential customers. But what if an ad is reported as having been seen—but was actually not seen by someone? This is evidence of ad fraud, and it has been happening on an increasing basis in recent times.

Advertising 52

Advertising Marketing 52

Martech

FEBRUARY 18, 2022

IDG Communications, longtime publisher of Computerworld, MacWorld, PCWorld, TechHive and other titles, will now be known as Foundry. The rebrand signals a pivot to integrated marketing technology services following recent data and technology acquisitions and the company having been acquired last year by investment firm Blackstone. Focusing on its tech.

Communications 110

Communications MarTech Retail Marketing 110

AdPulp

FEBRUARY 12, 2022

This Sunday, Taco Bell returns to the Super Bowl with a new commercial that features Doja Cat and the remake of the pop-rock anthem “Celebrity Skin” by Hole. The new song features lyrics reworked in partnership with Courtney Love. Set to air during the fourth quarter, “The Grande Escape” is an epic story of liberation […].

Food 84

Food 84

More About Advertising

FEBRUARY 15, 2022

Dentsu has joined the ranks of ad holding companies bouncing back strongly from the pandemic with Q4 2021 organic growth up 17.3% (on weak comparatives) at Dentsu Japan Network and 12.1% at Dentsu international, former DDB Boss Wendy Clark’s new fiefdom. For the whole of 2021 Dentsu registered 13.1% organic growth with a big 44%. The post Dentsu beats targets as technology and CX drive business first appeared on More About Advertising.

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Advertising Finance Media Agency 64

Advertisement

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Advertising

illumin

FEBRUARY 18, 2022

Hold onto your beer cozies: The Most Viewed Video Ads list for the 2022 Super Bowl has just kicked off. With overall viewership down in 2021 and the NFL making advertisers sign longer contracts, many wondered what the future held in store for Super Bowl LVI. Luckily, viewership rebounded in 2022 to an estimated 101.1 […]. The post Most Viewed Video Ads: Super Bowl 2022 appeared first on AcuityAds Inc.

Video Ads 52

Video Ads Advertising 52

Martech

FEBRUARY 18, 2022

As marketers, we need to know what should be on our collective radar to plan and optimize our email programs. The annual parade of trends articles for the coming year helps us do just that. However, rarely do the writers advise their readers to think about their primary challenges, develop strategies to solve them, and then – and only then! – think about the tactics (labeled as trends) they will use to carry out those strategies.

Conversion 110

Conversion MarTech Marketing 110

AdPulp

FEBRUARY 16, 2022

Willie Nelson is a funny man. The brand team at Sketchers thankfully recognizes this and created a commercial that highlights Mr. Nelson’s dry wit. The legendary recording artist appears in two new Skechers commercials, both filmed on his Luck Ranch in Spicewood, Texas. “Willie Nelson is an American icon whose appeal knows no boundaries and […].

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More About Advertising

FEBRUARY 14, 2022

The poor old UK has undergone a veritable barrage of ads from NHS England through Covid, necessary no doubt but hardly likely to create a feelgood factor. The NHS, possibly fortified by all that money it’s supposed to be getting from a big National Insurance rise on the way (if it goes through) is showing. The post Now NHS and M&C Saatchi go to war on heart attacks first appeared on More About Advertising.

Advertising 64

Advertising Agency 64

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

All About Advertising Law

FEBRUARY 18, 2022

The latest edition of the FTC’s recent practice of holding open meetings brings a potential rule regarding earnings claims to the forefront. During the FTC’s open meeting, the Commission unanimously approved issuing an Advance Notice of Proposed Rulemaking with respect to earnings claims. As the Commissioners pointed out in their comments (additional information below), the motivation for this rulemaking is to repair the FTC’s ability to recover monetary relief for consumers after the Supreme Co

Marketing 52

Marketing 52

Martech

FEBRUARY 18, 2022

As a practice, sales enablement occurs when marketing teams create materials or share information that helps sales teams better convert prospects. However, certain marketing technologies called sales enablement platforms can help marketers to do just that. Functionality typically found in sales enablement platforms may include content enablement, automation and workflow tools, training functionality and analytics tools that provide insights to inform future strategies.

Marketing 106

Marketing Communications Education Machine Learning 106

AdPulp

FEBRUARY 16, 2022

Whatever you’re interested in, there’s plenty to go around in Texas, and this fact of life helps to create an environment where Texans are naturally welcoming, fun, and generous people. Visitors to the state, on the other hand, may bring their neuroses and attitudes with them. To inquiring minds, they may even say, “This is […].

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Marketing 62

More About Advertising

FEBRUARY 18, 2022

Like it or not, mobile phones are now as much a part of family life as the TV and the sofa. Wonderhood Studios brings out the fun in this otherwise grim fact with a series of Gogglebox idents for Three UK, showing some bonding — and irritating — moments inspired by a family’s phone habits. The post Wonderhood parodies second-screeners in Three UK’s new Gogglebox idents first appeared on More About Advertising.

Advertising 59

Advertising Agency 59

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Relevant-Digital

FEBRUARY 17, 2022

Digital sales, development and ad ops teams usually have a lot going on at the same time. When the focus is strongly on, for example, the implementation of something new it may be easy to forget to keep track of the ad revenues at a critical moment.

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Ad Ops Advertising Header Bidding 52

Martech

FEBRUARY 17, 2022

The way that marketers are using QR codes in advertising has changed with the evolving media landscape, so a refresh of QR code strategies is due. QR codes have been around for years, but they’re proving to be even more effective in engaging consumers across channels. That’s because audiences watching TV in groups for big events like the recent Super Bowl are sitting there with phones in hand, ready to take action.

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Audience Communications Conversion Marketing 102

AdPulp

FEBRUARY 15, 2022

Before the Super Bowl on Sunday, Michoacán Gov. Alfredo Ramirez Bedolla boasted about the state’s avocado sales on Twitter, writing that “regardless of who wins the game today, the avocado produced in Michoacán is already the real winner of the night.” Solamente en febrero, se espera una venta de aguacate por 350 millones de dólares. […]. The post Supply of Avocados from Mexico Cut Short by U.S.

Food 62

Food Media 62

More About Advertising

FEBRUARY 18, 2022

M&C Saatchi is nothing if not resilient: it may be under siege from deputy chairman Vin Murria and her tech investment vehicle, but it keeps picking up business. The agency’s M&C Sports & Entertainment has supplanted Iris on Barclays’ sports and entertainment business as the bank looks to celebrate a 20-year connection with the UK’s.

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Entertainment Agency Advertising Finance 59

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

Digital Remedy

FEBRUARY 16, 2022

The Growing Threat of IVT and Fight Against Ad Fraud. As invalid traffic (IVT) and ad fraud increases in scope and sophistication, it has become increasingly difficult for advertisers and agencies to ensure that their ad dollars are being spent on their desired audiences—i.e. real people in search of products or services. According to recent studies , about $42b in revenue opportunities is lost each year due to bots and fake users.

Viewability 52

Viewability Ad Space Conversion Ad Tech 52

Martech

FEBRUARY 17, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, the other shoe just dropped. One remark I recall hearing at the recent IAB leadership conference was that it was “only a matter of time” before Google restricted cross-app tracking on Android just as Apple has already crea

MarTech 101

MarTech Audience Marketing 101

Admixer

FEBRUARY 16, 2022

There is no need to discuss the fact that cable television is becoming obsolete. It loses its position to streaming services, which are developing faster, increasing their audience reach, and are just much more convenient. Viewers watch all the content played on TV in new places and ways because now they can connect to the […]. The post OTT and CTV Advertising: The New Era Of TV Ads appeared first on Admixer.Blog.

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Advertising Audience Ad Tech 52

More About Advertising

FEBRUARY 18, 2022

Could easily have been Drew Barrymore for Quorn, but we had that separately today. Rather alarming how this much sought-after gong is going to celebs these days but most big budget, ambitious ads seem to deploy them, certainly around Super Bowl time. But back in the day the great CDP employed the likes of Leonard. The post MAA Ad of the Week: Arnie and Salma for BMW first appeared on More About Advertising.

Advertising 59

Advertising Agency 59

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

Digital Remedy

FEBRUARY 16, 2022

The Growing Threat of IVT and Fight Against Ad Fraud. As invalid traffic (IVT) and ad fraud increases in scope and sophistication, it has become increasingly difficult for advertisers and agencies to ensure that their ad dollars are being spent on their desired audiences—i.e. real people in search of products or services. According to recent studies , about $42b in revenue opportunities is lost each year due to bots and fake users.

Viewability 52

Viewability Ad Space Conversion Ad Tech 52

Martech

FEBRUARY 17, 2022

Here’s a fun weekend exercise. Round up 10 marketing executives and ask them if they consider themselves customer-driven. I would bet that nine out of 10 would say yes, and the other person would explain that they focus on other things which eventually benefit the customer. The importance of the customer is so significant that most of the marketing buzzwords are about them — customer journey , customer experience (CX), customer insights, and so forth.

Food 101

Food Marketing MarTech 101

All About Advertising Law

FEBRUARY 16, 2022

With several new state laws effective in 2022, it is becoming increasingly difficult for businesses to develop baseline compliance protocols across federal and state automatic renewal laws. Against this backdrop, federal and state regulators continue to examine the sales practices of companies that sell products and services on an automatically renewing basis; states continue to pass new laws—and strengthen existing laws—that further embolden private plaintiffs and class action lawsuits; and the

Electronics 52

Electronics Agency Marketing 52

More About Advertising

FEBRUARY 18, 2022

Can the Paralympics (starting March) bring some much-needed feelgood factor to the cursed Beijing Winter Olympics? The long-running partnership between the Paralympics and Channel 4 has paid off mightily for both sides. This new “trailer” from 4Creative featuring alpine skier Millie Knight is a more modest effort than some of 4Creative’s summer Games efforts but.

Advertising 59

Advertising Media Agency 59

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.