Exchange Wire
SEPTEMBER 12, 2023
With AI mania driving heightened competition and elevating industry benchmarks, we are now faced with questions concerning the ad tech sector's trajectory. How can brands harness AI to enhance decision-making and deliver optimised experiences on a large scale? Nothing has been [.] The post Making AI Work for Advertising appeared first on ExchangeWire.com.
Adweek
SEPTEMBER 14, 2023
Ikea has named its first global brand marketing partner in McCann. The Swedish furniture and home goods retailer chose the IPG agency to be its global partner, with business to be led out of McCann Spain in Madrid, which had a preexisting relationship with Ikea. McCann will lead Ikea retail for the Ingka Group, which.
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Ad Rants
SEPTEMBER 13, 2023
With so many buyers using the internet to find local products and services, brands must have an online presence. One of the most effective tools for boosting your local visibility is Google My Business (GMB). To truly harness the potential of GMB, many businesses are turning to GMB optimization services and Google My Business SEO services. Let's explore the importance of GMB optimization and how it can bring success to your business.
Martech
SEPTEMBER 11, 2023
Organizations that want happier customers should look holistically at the entire customer journey. It’s not enough to target individual touchpoints for improvements. Marketers need the big picture when it comes to customer experiences. “The ability to focus on customer journeys and reorient your organization around customer journeys is the great ‘unlock’ for companies that are struggling, perhaps, to make progress with their customer experience scores and their programs,” said Joana de Quintanil
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdExchanger
SEPTEMBER 14, 2023
Infillion announced it has officially closed its acquisition of MediaMath and intends to relaunch the DSP early next year. The post Infillion Is Gearing Up To Relaunch MediaMath Next Year appeared first on AdExchanger.
Adweek
SEPTEMBER 14, 2023
Thursday Night Football has a new star in Amazon's ad tech. Ahead of the company kicking off its second season of exclusive Thursday Night Football coverage on Prime Video tonight, with a matchup between the Philadelphia Eagles and Minnesota Vikings, Amy McDevitt, head of sports brand partnerships for Amazon Ads, spoke with Adweek, previewing the.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
SEPTEMBER 13, 2023
Leading analytics and data management provider SAS will integrate generative AI capabilities with its Customer Intelligence 360 marketing solution. Customers will be able to choose which generative AI providers to integrate into their SAS instance, including popular models like ChatGPT, open source models and their own proprietary models. Marketers will be able to use these capabilities to create marketing plans and build audience segments as well as generate personalized text content.
AdExchanger
SEPTEMBER 11, 2023
This summer, after looking into how advertising works on YouTube, ad tech research firm Adalytics released two reports in quick succession that struck a nerve with advertisers and media buyers. The post Google’s Dan Taylor Responds To Calls For More Transparency Amid The Adalytics Brouhaha appeared first on AdExchanger.
Adweek
SEPTEMBER 14, 2023
Wieden+Kennedy is a place creatives want to work. The global independent agency has landed some of the top talent in the world, thanks to decades of groundbreaking work for brands including Nike, Coca-Cola, McDonald's, Samsung and Budweiser. The agency is also known for its culture of creativity, born from its late founders Dan Wieden and.
Seth Godin
SEPTEMBER 10, 2023
I used to drive 200 miles to Boston once a week or so. After a few trips on the highway, my subconscious figured out that getting behind a few trucks for the entire ride enabled me to spend four hours without using much conscious effort on driving. Every day, we make decisions. These require effort, and there’s probably a finite amount of energy available for these focused choices.
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Martech
SEPTEMBER 11, 2023
I attended an amazing workshop over the weekend on AI and the future of creativity and once again had a “‘HOLY SH*T’ “holy sh*t” AI moment. During an online brainstorming session, I stumbled upon a plugin for the text-to-image creation tool, Midjourney, that would allow me to update any of the portraits created on the platform (and even ones not created on the platform) with the facial features of someone I knew.
AdExchanger
SEPTEMBER 14, 2023
Pacvue's Melissa Burdick talks about the growing role of automation in commerce, the grocery wars and retail media. The post Pacvue’s Melissa Burdick On How The AI Revolution Is Coming To Commerce appeared first on AdExchanger.
Adweek
SEPTEMBER 15, 2023
To celebrate the spookiest time of the year, food and beverage company Chobani updated several flavors of its Chobani Flip yogurt four-packs with AR-enabled Halloween packaging. The seasonal packaging features skeletons, witches, black cats and other spooky imagery. Shoppers can scan the QR code on each package and on in-store displays to load a Trick.
Seth Godin
SEPTEMBER 11, 2023
Steve Pressfield defines Resistance as the inertia, stories and excuses we manage to create to avoid powerful or creative work. Writer’s block, procrastination, overconfidence, or a belief in un-delivered talent are all symptoms of resistance. Knowing that it has a name helps us dance with it. We can’t make it go away (the more important and useful our contribution, the more likely it is to appear) but we can learn to use it as a compass.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
SEPTEMBER 13, 2023
On average, Americans now check their phones 262 times a day and daily screen time averages over five hours per day. People are using their phones more frequently, for longer periods of time, and are shopping from their phones more than ever before. With 54% of web traffic coming from mobile, adding text messaging (also known as SMS) to your ecommerce stack can help your team reach more customers faster—while maintaining a seamless customer experience.
AdExchanger
SEPTEMBER 10, 2023
YouTube is now a rival to TV networks. Yet many networks still post their content to the platform via friendly licensing agreements. In the current war for viewer attention, this is The post YouTube Now Competes With Networks. So Networks Should Cut YouTube appeared first on AdExchanger.
Adweek
SEPTEMBER 15, 2023
Chris Hemsworth is taking a holistic approach to wellness that challenges a space traditionally defined by comparison. The Thor actor and Andrew Sugerman, CEO of Hemsworth's fitness app Centr, sat down with Adweek's Luz Corona at Brandweek to walk through their multifaceted approach to wellness, which marries nutrition, mental health and physical fitness into a.
Seth Godin
SEPTEMBER 9, 2023
An echo chamber is created by a marketer to assemble a group of people who are insulated from conventional discourse. It can happen to sports and music fans, to investors, to companies that have confidence in their view of the world, or to social or political gatherings. We support an echo chamber when we can gain status or find tribal affiliation by adhering to its rules.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
SEPTEMBER 12, 2023
Evaluating which generative AI tools are right for your company isn’t easy. To help with that process, Trust Insights’s CEO and co-founder Katie Robbert, and co-founder/Chief Data Scientist Christopher Penn, have created a two-by-two matrix for executives, which they outlined in a recent video. “Every job will be impacted in some way by large language models and generative AI,” said Penn.
AdExchanger
SEPTEMBER 11, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disney’s Carriage Ride Disney and Charter resolved their cable carriage dispute on Monday, re-upping Disney-owned networks (namely, ESPN) The post Disney And Charter Make Up; What Buyers Think About This Year’s Upfronts appeared first on AdExchanger.
Adweek
SEPTEMBER 11, 2023
Agency holding companies, marketers, ad-tech and trade organizations are all turning their gaze to attention tracking: which partners do it, how they do it and how they can get more stakeholders to, well, pay attention to it. It's a relatively new concept, with inconsistent methodologies. And while innovation has always propelled the $600 billion industry.
Seth Godin
SEPTEMBER 13, 2023
The minimum viable product is a powerful way to find out if your solution is going to find a market. Bean-to-bar chocolate in the US didn’t happen because someone raised millions of dollars, built a factory and got shelf space at the A&P. It happened because John Scharffenberger made a small batch of chocolate by hand and brought it to a farmer’s market.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
SEPTEMBER 12, 2023
Salesforce unveiled Einstein Copilot, its newest AI integration , at the Dreamforce conference in San Francisco today. It allows users to ask questions in natural language, regardless of the product they are using. This means that users can get information without having to know how to navigate the software or search for it. Dig deeper: The rise of generative AI: A marketer’s guide to textual and visual AI content For example, a salesperson could ask Einstein Copilot about a new account, a custo
AdExchanger
SEPTEMBER 12, 2023
To enable startups to seamlessly integrate with DSPs, ad servers, ad exchanges, measurement platforms and SSPs, a centralized ecosystem and industrywide support are urgently needed. The post How To Empower Ad Tech Startups: Unified Resources And Government Support appeared first on AdExchanger.
Adweek
SEPTEMBER 12, 2023
You could call 2023 the Year of Grimace. The McDonald's mascot became a TikTok sensation this summer after the brand unveiled a purple milkshake to celebrate the furry blob's birthday. Mini mock horror films of people trying out the Grimace Shake went viral. In McDonald's July earnings call, CEO Chris Kempczinski partly attributed the 10.3%.
Seth Godin
SEPTEMBER 12, 2023
Engineering is the powerful practice of being able to deliver artifacts that do what they’re supposed to. Bridges that don’t fall down, software that runs, IV lines that don’t get infected. But if we want to create something, it helps to know what it’s for. That simple question, “what’s it for?” is essential to ask and easy to avoid.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech
SEPTEMBER 11, 2023
The Justice Department’s antitrust case against Google and its search engine dominance is set to begin Tuesday. The case, U.S. et al v. Google , focuses on the company’s popular search engine, alleging Google used its 90% market share to illegally throttle competition in both search and search advertising. This is one of several antitrust cases against the company.
AdExchanger
SEPTEMBER 10, 2023
Samantha Bukowski, who leads GroupM Nexus Commerce as global head of commerce, talks social commerce, retail media, AI and how all media has become performance media. The post GroupM Nexus Commerce Is Laser Focused On The Confluence Of Commerce And Performance appeared first on AdExchanger.
Adweek
SEPTEMBER 15, 2023
The NFL and its players score bigger points for brands than just about any other option. Last year, according to data and analytics firm EDO, the National Football League was responsible for half of the top 10 most effective broadcasts for advertisers. During the NFL's kickoff game last Thursday on NBC, EDO found that viewers.
AdPulp
SEPTEMBER 12, 2023
People inside and outside the agency business sometimes wonder what strategy is and how it works. Strategy is about creating change and transformation, according to Martin Weigel, chief strategy officer at AMV BBDO. I’m glad he is in the mood to explain the strategic offering and argue for its value. Let’s look at just one […] The post Martin Weigel Imagines A Better Future for Strategy and Strategists appeared first on Adpulp.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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