Gods of Advertising

APRIL 6, 2017

“Awesome strategy, Ted! Next week’s meeting is gonna be killer.” Recently, I read an essay from an anonymous source in our industry that stuck with me. (I did not save the link. My bad.) But the gist of his argument was that within marketing services companies far too many big talkers achieve more success than they deserve and, moreover, are exponentially degrading the profession.

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More About Advertising

APRIL 4, 2017

Amazing how quickly fortunes can change in adland: last year Y&R was in the doghouse following a series of losses but this year it’s produced a credible debut campaign for the Premier League and now won Center Parcs from independent agency Brothers and Sisters. B&S, on the other hand, after a good run that’s seen.

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InMobi

APRIL 7, 2017

Founded in the beginning of 2013, Red Rock Apps is a young emerging company engaged in developing and releasing mobile health and fitness applications. In this case study, we see how Red Rock Apps intended to grow a base of highly engaged, active users with key focus on female fitness enthusiasts for its app – “Running for Weight Loss,” the only running app designed for weight loss.

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Advertising to Baby Boomers

APRIL 7, 2017

Good evening, Mr. and Mrs. Marketing from continent to continent and satellite to server and all the ships at sea. Let's go to press … Steve Lubetkin is tired of the myth that baby boomers aren’t tech-savvy. He thinks he’s tired??? I’ve been exhausted for almost a dozen years … Ever wonder what type of advertising is the least disliked ? Or the most trusted ?

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Nick Burcher

APRIL 1, 2017

BMW have a long history of April Fools activity and the BMW April Fool for 2017 is the BMW dDrive, a BMW for dogs. The BMW 2017 April Fool reads: "THE THRILL OF THE DRIVE ISN'T JUST FOR DRIVERS BMW April Fools ad 2017 dDrive "A sunny day, an open road and the slipstream gently caressing your flowing looks. For some, there are feelings that are impossible to piut into words.

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More About Advertising

APRIL 5, 2017

Sky Mobile is launching a host of new features including one where you can keep “data” you haven’t used that month. Presumably quite a big benefit considering how much you’re charged for the stuff in the first place. So agency WCRS has signed up Tom Hardy, of Revenant and Taboo fame, to stare surlily into.

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AdPulp

APRIL 6, 2017

A decade ago many “digital agencies” were primarily production shops sub-contracting out to the big agencies in big cities. It was a profitable business for several years, but many clients were not fully satisfied. Something was missing. According to Joe Olsen, CEO of Rova, that something was the strategy that would wed digital production to […].

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All About Advertising Law

APRIL 7, 2017

We wanted to alert retail readers to these developments in price advertising laws in the United Kingdom from our friends at Lewis Silkin. Late last year new U.K. Pricing Practices Guidelines were published by the Chartered Trading Standards Institute, replacing the long standing guidelines which retailers and advertisers had been following for many years.

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More About Advertising

APRIL 4, 2017

Warc (World Advertising Research Centre as was, based in the UK) produces a purportedly results-based alternative to the Gunn Report, ranking agencies and advertisers according to results in strategy and effectiveness competitions. So in 2016 the top campaigns were India’s ‘Share the Load’ for Ariel by BBDO Mumbai (below) followed by John Lewis Christmas advertising.

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Fuel Lines

APRIL 7, 2017

How ad agencies acquire new business has changed dramatically and that effects the knowledge and skills new business directors need to make it happen. People who have done this job in the past are struggling. The tenure of a new business director is now two years or less. In a recent survey conducted by RSW/US, only 26% of new business directors were considered successful.

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Advertising

More About Advertising

APRIL 7, 2017

In this week’s #MediaSnack, Tom and David focus on the third and most recent speech by P&G marketing boss Marc Pritchard. This time out Marc addressed the leaders of the world’s agency community at the 4As ‘Transformation’ conference in Los Angeles. The 4A’s is the US trade association for agencies and this is its big.

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More About Advertising

APRIL 6, 2017

Has the advertising and media community lost the argument over brand building? For years global advertising has risen exponentially as digital has mushroomed, with the world’s biggest companies desperate to reach all those new consumer “touch points” even as their spend on certain media has declined dramatically. $550bn has been forecast for 2017 although that.

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More About Advertising

APRIL 7, 2017

I missed this one (I probably would anyway as it has Kendall Jenner in it) for Pepsi. Made in house although there’s no guarantee an agency wouldn’t have done something as daft. But when will “brands” learn (as though brands can think) that they aren’t about politics or even most of the most important things.

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More About Advertising

APRIL 6, 2017

Can Argos give Sainsbury’s the lift to set it apart from its competitors? Sainsbury’s/Argos is certainly trying, helped by any number of ingenious wheezes from its agency CHI. The latest such is 80 “date-stamped” short ads linking various Argos products available for same day delivery with particular events, the weather etc. The same kind of.

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Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

More About Advertising

APRIL 6, 2017

Lowe London is almost unrecognisable from the agency it was before it merged with Interpublic sibling Mullen to form MullenLowe and now there’s been a further big change with the appointment of MullenLowe’s top creative worldwide, Jose Miguel Sokoloff, president of MullenLowe’s global creative council, to the additional post of UK CCO.

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More About Advertising

APRIL 6, 2017

Time was when Unilever’s Lynx (Axe in some places) used to promote itself by showing winsome angels (female) reaching the male parts other extra-terrestrials could not. Things have moved on though and in place of BBH’s rather wonderful TV campaign we have a number of initiatives empowering men including this extraordinary offering from TMW Unlimited.

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More About Advertising

APRIL 5, 2017

Are big companies getting nastier or are we just becoming more aware of their nefarious doings? The other day I was reading about Apple – once the company that seemed to break the above mould – stuffing its big British supplier Imagination by withdrawing business as a possible precursor to a bid on the cheap.

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More About Advertising

APRIL 4, 2017

Whether it’s fake news or fake ads (as we might call those next to to “inappropriate” videos on YouTube or Facebook) the architecture of the ad world is changing dramatically. Suddenly, for example, there’s the opportunity for “old,” linear media to fight back. We may not have all those views, they can say, but we.

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Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

All About Advertising Law

APRIL 4, 2017

Did you get a letter in March with the Federal Trade Commission (FTC) seal inquiring about your use of material connection disclosures in influencer campaigns and politely reminding you about the Endorsement Guides ? If so, you are in good company as many other brand companies have received such letters as part of the FTC’s most recent sweep effort.

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All About Advertising Law

APRIL 3, 2017

We love golf, cooking, and the Restore Online Shoppers’ Confidence Act (“ROSCA”), so when the FTC brings a case involving all of this, we are compelled to blog. As it is almost Masters time, please feel free to put on your green jacket and read on. On March 24 th , the FTC filed suit in California against a group of online marketers for violating the FTC Act and ROSCA based on the defendants’ free trial/negative option marketing for golf-related products and cooking gadge

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All About Advertising Law

APRIL 5, 2017

On March 29, 2017 the Supreme Court of the United States held that a New York law prohibiting retailers from disclosing credit card surcharges, while allowing discounts for cash purchases (effectively eliminating the surcharge), regulates speech and not just conduct. The Court, however, passed on evaluating whether the statute violates the First Amendment.

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More About Advertising

APRIL 4, 2017

A strategy’s emerging from adam&eveDDB for Waitrose: not food porn but food vérité (as in truthful cinema). So here we are in the Indian Ocean watching tuna being landed by hand line (the first one’s a slightly perturbing tuna’s eye view). Cleverly done, with 360 video and all that. Should put some clear blue water.

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Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

All About Advertising Law

APRIL 6, 2017

For those of us who are regular readers of FTC press releases, the allure of last week’s announcement that the FTC settled its lawsuit against prepaid card company NetSpend Corporation may be more in the substance – or lack thereof – of the announcement itself. In four sentences, the FTC simply stated that the advertiser agreed to settle, that the Commission vote approving the final order was 2-1, and that Acting Chairman Ohlhausen issued a dissenting statement.

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