Fuel Lines

DECEMBER 13, 2016

The role of the agency new business executive is the riskiest position due a dramatic change in the way business is acquired and the skills rainmakers need to make it happen. Business development has been dramatically altered. There are many people who have done this job in the past who do not know how to do it well now. The average tenure of an agency business development director is now as low as two years.

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Advertising Agency Audience Food 258

Gods of Advertising

DECEMBER 13, 2016

Boy meets girl. They become friends. Grow up together. Fall in love. And when they inevitably become a couple Chase Bank is there with financial guidance to help them protect their growing nest egg. Perfectly reasonable fodder for an anthem commercial. And this one mines the territory with aplomb. Beautifully shot. Lovely music. Great cast. Which brings me to the couple.

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DECEMBER 16, 2016

Purina Mills is a US animal feeds company (once owned by Ralston Purina) and it sponsors A Home For Every Horse which connects unwanted horses (of whom there are millions across the world) with new owners. One reason being that they’re somewhat expensive to look after (we’ve got one).

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Agency Advertising 75

MediaFuse

DECEMBER 15, 2016

ConvertMedia recently sat down with Paul Salomone, Founder & CEO of MediaFuse to get his take on key issues facing publishers, the opportunity that Outstream video provides and what waits ahead for the upcoming year! What types of advertising controls do you think are most important to publishers (audio/frequency, etc.)? Publishers need to be able to manage their programmatic inventory quickly and efficiently.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Advertising to Baby Boomers

DECEMBER 13, 2016

The year began with folks playing games with our brains: 06 January 2016 Brain Games: Hocus-Pocus Hyperbole Looks like a not-so-bright company hawking a make-me-bright online game is in non-virtual hot water: Lumosity fined millions for making false claims about brain health benefits… More and More Déjà Vu : 19 April 2016 Big Mags Roll Out Big Guns.

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Advertising Fashion Agency Marketing 55

Nick Burcher

DECEMBER 13, 2016

Elton John and Bernie Taupin are celebrating 50 years of their song writing partnership, a combination that has produced a string of classic hits over the years. Many of these Elton John songs were created before the advent of music video and 'Elton John - The Cut' is a YouTube video project that aims to fix this! 'Elton John - The Cut' is all about giving YouTube creators the chance to create official music videos for these legendary Elton John hits - Rocket Man, Bennie & the Jets and Tiny

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All About Advertising Law

DECEMBER 13, 2016

As 2017 quickly approaches, and consumers look for gift ideas or help with their New Year’s resolutions, “apps” that focus on fitness and health are increasingly popular. A recent FTC settlement against Aura Labs, Inc. (“Aura Labs” or “Aura”) and its principal, for allegedly making deceptive claims regarding the accuracy of its blood pressure measuring app, confirms that the same advertising rules apply to claims made for an app as for “hard goods.

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InMobi

DECEMBER 15, 2016

1. Tell a story - Draw users into your world Reaching beyond the surface, marketers can leverage this distinctly active audio-visual medium to tell their stories and value propositions in a clear and understandable manner. Advertiser Name - OLX: Buy and Sell near you Developer - OLX B.V. 2. Strike the right balance between User experience and storytelling - keep the length between 15-30s While rewarded videos intuitively seem to guarantee high completion rates, 30s is the ‘tipping point’ for vid

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DECEMBER 15, 2016

Legendary art director Alan Waldie died last week aged 76. He worked on some of the most famous UK ads in his years at the great CDP and, afterwards, at Lowe Howard-Spink. In November last year he was presented with a special D&AD black pencil to mark his extraordinary achievements. His work included black pencil.

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DECEMBER 13, 2016

Best ads of 2016 Kenzo The latest Kenzo spot written and directed by Spike Jonze is my new go-to film when I hear things like “films over a minute are redundant” or “something big and surprising needs to happen in the first 10 seconds”. Besides all the brilliant production qualities of this beautiful film, it’s.

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Advertising

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DECEMBER 14, 2016

Best ads of 2016 Nationwide – ‘Voices nationwide’ by VCCP Finally a financial brand who has achieved ‘being human’ in a vast sea of wannabes. Arresting and authentic with a genius line that forces you to stop and re-think. We’re The Superhumans – Rio Paralympics by 4Creative Tough gig to better the first ‘Superhumans’.

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DECEMBER 12, 2016

Christmas greetings are best unreported in these pages we feel but…Anomaly has gone to the trouble of taking that trad ditty ‘The 12 Days of Christmas’ literally with the help of clever writer and comedy performer Phoebe Waller-Bridge. While Isobel has kitted out the staff in Swan Lake garb, its OTT Christmas cards being a.

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DECEMBER 16, 2016

On this week’s #MediaSnack Tom and David kick off with some more troubling transparency news from the US, where the Wall St Journal reports that the Department of Justice has launched a criminal investigation into major US creative agencies, which it accuses of “bid-rigging” on creative production. The DoJ launched their investigation following receipt of.

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DECEMBER 16, 2016

Omnicom-owned Critical Mass, which describes itself as an “experience design agency,” has taken a stake in mobile-focused product agency Prolific. Prolific, based in San Francisco, offers mobile strategy, design and engineering. Launched in 2009, the agency now has over 100 employees in Brooklyn and San Francisco. Mobile is set to become the second-biggest ad channel.

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Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

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DECEMBER 16, 2016

Chatting to someone, Paris-based, about the mighty BETC Paris figuring on our Agency of the Year shortlist and he said: “take a look at Buzzman, they’re the hottest agency in France.” Here’s Buzzman for online dating outfit Meetic, ‘Love your imperfections.’ It’s the old attraction out of embarrassment number but executed with real style and.

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DECEMBER 15, 2016

Best ads of 2016 I started this by trying to think up a clever theme. Perhaps go for campaigns all created in South America, or that all made clever use of outdoor advertising. But let’s face it, now’s not the time. Let’s just indulge ourselves in three pieces of smart, engaging pieces of work that.

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DECEMBER 15, 2016

Campaign has just announced its winner of Agency of the Year – adam&eveDDB for the third year in a row. No mention of our winner Mother (but it takes all sorts.). A&E was one of our runners-up (not a role that estimable agency is overly familiar with). Adweek in the US too has delivered its.

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All About Advertising Law

DECEMBER 14, 2016

When I think of Astroturf this time of year I think of football. That probably isn’t true for the New York AG’s office, which has continued its assault on the posting of fake reviews, also known as “astroturfing.” Earlier this month the NY AG announced two more enforcement actions against an urgent medical care facility and a car service.

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Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

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DECEMBER 14, 2016

DDB is finally looking interesting after years of playing second fiddle to Omnicom’s biggest network BBDO. Aside from its stand-out UK performer adam&eveDDB (which may be morphing into an international brand, it’s opening in the US to handle Samsung) the network, synonymous with creativity in its early days as Doyle Dane Bernbach, has definitely stepped.

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DECEMBER 14, 2016

Adam&eveDDB’s profile in the US is set to rise further as the agency has been hired to produce Skittles’ ad in next year’s Super Bowl, the showcase for American advertising (and a football game). Super Bowl spots cost about $5m. Skittles is a Wrigley’s brand, in turn owned by Mars. A&E handles Mars Temptations cat.

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DECEMBER 13, 2016

Pornhub, which does what it says on the tin, is inviting people to have a “horny little Christmas” in a sparky new ad from Madrid’s Officer and Gentleman. Among those featured are lookalikes of last year’s John Lewis ‘Man on the moon’ and Justino, star of the tearjerker from the Spanish Lottery. Does it beat.

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DECEMBER 13, 2016

It’s been a good year for Christmas/holiday ads and the fashion houses have done their bit too, usually without benefit of an ad agency (which is instructive). Stella McCartney has entered the lists with a striking film by Philippa Price, picking up on one of the year’s more bizarre trends – sinister clowns. Satisfyingly wacky.

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Fashion Agency Advertising 40

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

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DECEMBER 13, 2016

The exodus at MullenLowe (an IPG merger of Boston-based Mullen and London-based Lowe) continues apace. Now MD Charlie Hurrell is leaving to join Dentsu’s Mcgarrybowen as London MD. A whole string of Lowe senior managers have left this year as a team from digital agency Profero (now MullenLowe Profero) have taken over the agency. Hurrell.

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DECEMBER 13, 2016

According to Nike most of us (not me I hope) spend ten hours a day which equals 35 years of our life peering at a smartphone as opposed to doing something useful like running. Hmm, don’t do much of that either. A timely reminder or desperation in the face of a world gone mad? By.

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DECEMBER 13, 2016

Here’s a stylish new film for Peroni – or Peroni Nastro Azzuro to give the beer its full handle – featuring ‘master of taste’ Simone Caporale. From M&C Saatchi, directed by Found Studio’s Mike Sharpe. Found also provided the glossy post-production. It’s slightly tongue-in-cheek too which is a relief in a beer world that often.

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DECEMBER 13, 2016

We haven’t given Maurice Levy and his Publicis Groupe the easiest of rides in 2016 – is his ‘Power of One’ massive restructuring just rearranging the deckchairs? – but here he is, in his wishes for 2017, describing all that while his office is cleared prior to letting out on Airnb. So he’s a good.

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Finance Agency Advertising 40

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

More About Advertising

DECEMBER 12, 2016

No, I’m not going all religious on you; it’s just that as we are approaching 2017, which is the five hundredth anniversary of when Martin Luther nailed his creative brief on the door of the Big Dumb Holding Company at Wittenberg Castle (One of the Poisoned Dwarf’s many retreats)… Better known in those days as.

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DECEMBER 12, 2016

What Rupert wants Rupert usually gets and his latest bid for the 61 per cent of Sky his Fox company doesn’t already own will almost certainly succeed. Although the bid, at 10.75p, a 40 per cent premium to the recent, rather depressed, share price will probably need to be sweetened a bit. It values Sky.

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DECEMBER 12, 2016

Bill Bernbach once wrote that the truth isn’t the truth until someone believes you. He was of course making the point about the importance of response in communication. Recently, research in the US has shown how the ultra-right have ‘gamed’ Google so that the messages they want to appear at the top or near the.

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