Gods of Advertising
SEPTEMBER 26, 2016
Much to admire in Apple’s new TVC for their latest iPhone 7. The plot is simple as all good commercials are. Despite a hellacious storm brewing, a serious bicyclist suits up to ride, including on his bike the water resistant iPhone, shown depicting his route with mapping technology. That’s essentially it. Yet, the details are what make this 30-second film spectacular.
More About Advertising
SEPTEMBER 29, 2016
Poor Sam Allardyce, he was only trying to wrangle an extra £400,000 as a “keynote speaker” (well they’re valuable – aren’t they?) on top of his modest stipend of £3m as England manager. What’s a chap supposed to live on?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
InMobi
SEPTEMBER 29, 2016
InMobi in partnership with Mindshare and Unilever was recognized at the MMA Indonesia Smarties for its work across Location Targeting, Innovation, and Product & Services Launch categories. Here’s a sneak peek into the winning campaigns: Rexona Streetview Gold Award for Location-Based Campaign Gold Award for Innovation Rexona, Unilever's top deodorant brand was launching a new and improved product, Rexona Antibacterial Defense in Jakarta, Indonesia.
All About Advertising Law
SEPTEMBER 29, 2016
Caribbean Cruise Line Settlement. A Telephone Consumer Protection Act (“TCPA”) class action litigation, Birchmeier et al. v. Caribbean Cruise Line Inc. et al., No. 1:12-cv-04069 (N.D. Ill.), has been winding its way through the court system for four years and finally settled this month. Caribbean Cruise Line and its co-defendants, who were sued for violating the TCPA by allegedly robocalling millions of individuals with offers for free cruise trips, will now pay between $56 million and $76 mill
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
SEPTEMBER 27, 2016
Business Insider has produced its annual list of the 30 most creative people in advertising (or whatever we call it these days). Actually it should be the 30 most most creative on either side of the pond as they’re all US or GB. Reason, perhaps, being that it’s based on nominations (you can nominate yourself.
More About Advertising
SEPTEMBER 26, 2016
One Louise Delage has been captivating much of France on Instagram with thousand following the chic Parisian and her party-loving lifestyle. But now charity Addict Aide and agency BETC Paris have revealed there’s a dark side to all that drink-fuelled partying. She’s an alcoholic, although you have to admit she looks rather well on it.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
SEPTEMBER 30, 2016
Lots of interesting campaigns around at the moment – or about to break. Anomaly won the Freeview TV platform from Leo Burnett late last year and is about to uncork a campaign with a suitably Anomalous twist. In partnership with DBLG, described as a “design-led creative agency” that seems to specialise in idents, it plans.
More About Advertising
SEPTEMBER 29, 2016
Omnicom media agency M2M recently lost founding client Estée Lauder to sister agency Manning Gottlieb OMD (OMD is Omnicom’s biggest media agency in the UK ahead of PHD) and now, maybe, we can see the reason behind this odd move. M2M is closing in the UK as OMG (Omnicom Media Group – all highly confusing.
More About Advertising
SEPTEMBER 29, 2016
Will there still be an Argos as we know it in a year’s time? One agency hoping there will be is CHI which handles the hitherto big-spending hybrid retailer, now owned by Sainsbury’s. Interestingly, while Sainsbury’s sales by value are dropping (even though it says it sold more stuff) Argos had a good summer with.
More About Advertising
SEPTEMBER 25, 2016
On this week’s #MediaSnack, Tom and David highlight the rather sad news that the media transparency concerns are not going away anytime soon. Stories have been emerging this week from Japan where Dentsu, the dominant advertising services group, has admitted that its digital media buying operation has overcharged some clients, with potentially more than 600.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
More About Advertising
SEPTEMBER 30, 2016
On this week’s #MediaSnack, Tom and David highlight the many reasons to be cheerful about media. They discuss the year so far – including the ANA report and the over-charging scandal in Japan – and the impact these events are having on client attitudes to media. Tom and David welcome the more strategic approach that.
More About Advertising
SEPTEMBER 29, 2016
The march of Oliver Group continues apace with a deal to set up an in-house ‘content’ agency, U-Studio, for Unilver as the FMCG giant seeks to create more ‘seek out’ content as opposed to the stuff that interrupts, namely ads. There also appears to be an entity called U-Entertainment. Both units are seeking senior managers.
More About Advertising
SEPTEMBER 28, 2016
MullenLowe’s Mediahub has struck a significant blow on behalf of creative agencies trying to win back media duties by winning Western Union’s global media account against Dentsu Aegis’ Vizeum and Publicis Groupe’s Zenith. Western Union is reported to be worth £250m globally. The win is also important for MullenLowe in London which has seen a.
More About Advertising
SEPTEMBER 26, 2016
Here’s the long form version of the new David Beckham and Kevin Hart film for H&M Essentials. They’re off to Las Vegas to try to sell Beckham the Musical, starring the talent-free Hart it seems. It’s the nearest Dave will probably come to acting and he makes a pretty good fist of it. But what’s.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
SEPTEMBER 26, 2016
She may not fancy the soubriquet very much but she is. Saatchi & Saatchi’s esteemed global CCO Kate Stanners (below) is now its new ‘chairwoman’ too, replacing the defenestrated Kevin Roberts, part of a veritable smorgasbord of new titles at Arthur Sadoun’s Publicis Communications. Former chairman Roberts had to resign when the said that some.
More About Advertising
SEPTEMBER 30, 2016
The big winners at the Clio Awards in New York (they’re all here) were: *Branded Content: FRED & FARID, Remy Cointreau/Louis XIII, “#Notcomingsoon” (France) *Branded Entertainment: Leo Burnett Chicago, Art Institute of Chicago, “Van Gogh BnB” (U.S.) *Digital/Mobile: McCann New York, Lockheed Martin, “The Field Trip to Mars” (U.S.) *Direct: INGO, Swedish Tourist Association, “The.
More About Advertising
SEPTEMBER 30, 2016
The Co-op reappointed Leo Burnett to its account following a pitch and here’s the first new campaign, plugging fairtrade products but without lots of shots of gloomy-looking South American farmers. In fact it’s perkier all round than the agency’s previous work. MAA creative scale: 7. Might raise the odd eyebrow at Wieden+Kennedy, now charged with.
More About Advertising
SEPTEMBER 29, 2016
There’s a big debate going on in Marketing Land about the need for content to fill all those proliferating online channels and also who’s the best partner to supply it (see Oliver/Unilever story today). There’s something of a duel going on between rapid fire production-based agencies and rather more stately conventional agencies. So it’s interesting.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
SEPTEMBER 28, 2016
The venerable Beano comic, published by DC Thomson up in Dundee, is going digital with a Beano.com online offering. Never fear, Dennis the Menace and Gnasher are still available in print. Red Brick Road (it seems to have dropped the definite article, as we do these days) has produced an appropriately lively launch campaign, seeming.
More About Advertising
SEPTEMBER 27, 2016
Piecing together the details of Omnicom’s new DDB-based creative agency for McDonald’s is a diverting entertainment and some clues have emerged from an Adweek panel in New York. McDonald’s CMO Deborah Wahl (below right with DDB’s Wendy Clark) said the company had decided to review out of 35-year incumbent Leo Burnett because “the world is.
More About Advertising
SEPTEMBER 27, 2016
There’ve been some very good ads this month – which we’ll round up in due course – but an awful lot of tosh too. Here’s Nat West (part of stricken RBS) telling us, courtesy of M&C Saatchi, that “We are what we do.” Now there’s a thing. But WTF do they do? It’s nicely put.
InMobi
SEPTEMBER 28, 2016
This post first appeared in EContent In the march towards automation, greater control and transparency, more advertisers are opting for programmatic buying of digital impressions than ever before. Be it banners or video campaigns, the ability to cherry pick which impressions matter and bid on them has empowered the advertiser ecosystem, delivering better results and greater efficiency.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
InMobi
SEPTEMBER 27, 2016
This post first appeared in Modern Marketing Exchange Sports has always evoked passion amongst fans. Whether it’s baseball, tennis or soccer – watching a live sports game brings with it an unparalleled experience, intensified only by the presence of smartphones. There’s no doubt that mobile devices have changed the way we consume sports, and brands have an opportunity to leverage each event to connect and engage with their consumers.
More About Advertising
SEPTEMBER 30, 2016
Desperados is a tequila-flavoured beer from Heineken (each to their own.) and it’s running an ‘Unleash your inner tequila’ campaign. The latest instalment takes music festivals to new heights by creating what it calls the first zero gravity festival in the skies above Las Vegas and the Nevada desert with neuroscientist Daniel Levitin and DJ.
More About Advertising
SEPTEMBER 28, 2016
Britain’s D&AD has given its first batch of Impact Awards at Advertising Week in New York. The awards are given to companies who benefit society as well as themselves. 87 Impact pencils in shades from wood to black were awarded with the top prizes – black pencils – going to Intermarché and agency Marcel for.
More About Advertising
SEPTEMBER 26, 2016
Does my bum look big in this? What a question – “it ain’t about what’s behind me,” at least if you’re wearing Wrangler Bespoke Jeans. Wrangler says its “trying to change the conversation” about women and their features with a new campaign #MoreThanABum, featuring musician Kimbra creating a new song incorporating various women’s rendition of.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
SEPTEMBER 28, 2016
Apple Music has won the bidding war to make a stand-alone series of Carpool Karaoke, the wildly popular segment of James Corden’s Late Late Show in the US, although Corden won’t be in it. But he’s in just about everything else, most recently Karmarama’s debut campaign for Confused.com. He also carpool karaoke’d for McDonald’s at.
More About Advertising
SEPTEMBER 28, 2016
Departures from BBH have become the norm recently and there are two notable new ones – but this time at BBH New York. North America CEO Pat Lafferty (left) and New York CCO Ari Weiss are both leaving the agency, according to an internal memo obtained by Ad Age. The memo, sent to staff by.
More About Advertising
SEPTEMBER 26, 2016
Flight search and travel deals website Cheapflights, has appointed McCann London as “lead content agency” to accelerate its international growth. McCann has already worked with Cheapflights’ sister brand momondo (both part of Momondo Group) on a series of interactive campaigns including ‘ClickTwo Travel’ and ‘Friend Compass.’ McCann’s first task is Canada where a new campaign.
More About Advertising
SEPTEMBER 26, 2016
Much moaning and groaning in the British weekend press about the failure of the Remain campaign in the Brexit vote to allow its agencies to hanmmer Farage, Johnson, Gove and co and, maybe, swing the vote their way. It’s gloves off time in the US presidential election though for Democrat Hillary Clinton, asking voters if.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
77 
Let's personalize your content