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Stop me if this sounds familiar. You craft a marketing strategy that checks all the boxes: Bold, data-driven and designed to actually achieve the crazy results the broader executive team wants. The team loves it. You can already see the impact it will have. You’re cheesin’ while you see it. Then you pitch it And just like that, the highest-paid voice in the room dismisses it without a second thought.
Breaking news from LinkedIn. In a significant move to empower B2B marketers, LinkedIn has unveiled its own Conversion API (CAPI). This development aims to enhance conversion tracking, optimize ad performance, and provide more accurate revenue attribution. By facilitating a direct server-to-server connection, LinkedIn’s CAPI offers a robust solution for advertisers seeking to maximize their media investments.
Under pressure from bipartisan lawmakers, Google, Amazon, and other major ad industry players have shared the actions they're taking after they inadvertently helped facilitate advertising on a site known to host child sexual abuse material (CSAM). Amazon has issued refunds to advertising customers whose ads appeared on the website. Google has blocked advertising on the.
DOGE reportedly pulled financial, employment, and tax data from multiple agencies without public disclosureprivileges no business or federal agency would be allowed. Its unchecked access to personal data is under legal fire, facing lawsuits from privacy advocates and state attorneys general. Will the courts or Congress step in? For many, DOGE appears to operate without any established standard for handling personal data, a level of access that would be unthinkable in the private sector.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Many assumeLinkedIn Ads is an easy-to-use platform: just set your budget, pick your audience, and let the leads roll in. But small mistakes can add up quickly, costing your organization thousands with little to show. This article breaks down five of the most common LinkedIn Ads mistakes from targeting missteps to overlooked settings and how to fix them. 1.
New York Lawsuits Target Vape Companies for Marketing to Minors The state of New York is confronting major vape companies in 2025 with a series of lawsuits seeking substantial financial damages. These legal actions claim that the companies have employed deceptive marketing strategies aimed specifically at minors, fostering an increase in youth vaping rates.
The Daily Mail introduced its first paywall for its U.S. edition on Tuesday, marking a shift in its digital strategy as the general interest publisher seeks to diversify its revenue streams beyond advertising. DailyMail+ is part of a broader plan from the privately owned title to attract 1 million paying subscribers by 2029, according to.
The Daily Mail introduced its first paywall for its U.S. edition on Tuesday, marking a shift in its digital strategy as the general interest publisher seeks to diversify its revenue streams beyond advertising. DailyMail+ is part of a broader plan from the privately owned title to attract 1 million paying subscribers by 2029, according to.
Amazons influence is pulling streaming ad costs downward. Right now, ad buyers are paying around $40 to reach a thousand viewers on Prime Video, about the same as on Netflix. Whether that holds for the rest of the year is anyones guess, but Amazons impact on ad pricing is already undeniable. Regarding video CPMs, the average for 2024 was close to $40 on Amazon Prime, said Robert Kurtz, group vp of search media solutions at Basis Technologies.
AI bots are corrupting marketing data, from fake survey responses to misleading email engagement. As they become more sophisticated, they’re harder to detect skewing research results, inflating metrics and wasting marketing budgets. Here’s how to protect your data from AI-driven manipulation. How AI bots are gaming the system Businessman and former Presidential candidate Andrew Yang once said, “Automation is no longer just a problem for those working in manufacturing.
AI Regulation Isn’t Over; It’s Evolving: What Marketers Need to Know The notion of “AI Regulation is Dead” is misleading; instead, AI governance is gaining momentum with more structured and stringent guidelines emerging worldwide. For marketers to thrive in this evolving landscape, it’s crucial to prioritize transparency, compliance, and ethical practices.
Jeffrey L. Bowman, CEO of Reframe AI Technologies and Reframe Consulting Services, explains how AI helps media and advertising leaders operationalize large-scale inclusive change and growth. Inclusion in media and advertising has long been an aspirational goal, but what if it could be embedded into business strategy from the ground up? Jeffrey L. Bowman , CEO of Reframe AI Technologies and Reframe Consulting Services, has spent years helping brands move from performative DEI efforts to measurabl
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
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Tolerance is an engineering term. When the parts of a car are made to a low tolerance, that means that they fit perfectly. A modern Lexus is a better car than a 1976 Nova because relentless improvement means that the parts are more exact. Tolerance is a design term. When a system can tolerate non-perfect users and interventions, the interoperability increases and so a high tolerance design is often seen as more successful.
Traffic getting sent to publishers sites from AI platforms like ChatGPT and Perplexity is growing. And while that makes sense for the publishers that have signed deals with those companies to receive attribution for their content surfaced on those AI chatbot or search platforms, data shows that referral traffic is growing even to sites that are attempting to block those platforms crawlers.
Shifting platform policies, evolving DEI priorities, and outdated brand safety tactics are creating challenges for Black-owned media and ad tech as a wholeheres how publishers can thrive. Metas latest content moderation shifts, the changing perception of DEI, and the ongoing debate over brand safety are reshaping the future of Black-owned media and the broader ad tech ecosystem.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Siv Juvik Tveitnes, CEO of Schibsted Media, and Patrik Hofbauer, CEO of Telia Company. Photo: Christofer Karlsson Nordic media business Schibsted Media this morning announced it has agreed to acquire Swedish telco Telia’s TV and media business TVM, which owns TV4 in Sweden and MTV in Finland. The deal values TVM at SEK 6.55 billion (490 million) on a cash and debt-free basis, according to Schibsted.
In the rush to deploy generative AI for marketing, organizations have overlooked one thing: Training. People may assume marketers don’t need it because genAI uses natural language. However, being able to communicate with a technology and knowing how to use it are very different things. A 2024 report from The Marketing AI Institute found that although 99% of marketers say they’re using AI, 67% say a lack of training remains a barrier to its adoption at work.
Last year, Snapchat started laying the foundations to make Snapchat more accessible to small- to medium-sized businesses (SMBs), with the goal of creating a more consistent, sustainable and diverse ad revenue stream. And so far, the strategy appears to be paying off, according to the company’s recent earnings call. With a big year ahead to prove these investments were, and continue to be, the right ones for Snapchat to make, Digiday caught up with Snaps vp of SMB and mid-market executive S
John Halley, the president of advertising at Paramount, wants publishers to work with multiple identity solutions. While speaking at The Trade Desk's FWD25 event in New York on Feb. 27, Halley encouraged publishers to adopt more flexibility in integrating with media buyers' preferred identity solutions. "The future of advertising is not going to be dependent.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Interesting that Mark Penn’s Stagwell reports its full year results a few hours after WPP – and this year there could hardly be a more stark contrast. Stagwell’s overall net revenue grew 14% to $2.3bn (WPP’s inched downwards to 11.4bn) and its creativity and communications division, which includes agencies Anomaly and 72andSunny, grew in line, … The post Stagwell defies holding company doomsters with strong 2024 first appeared on More About Advertising.
Most businesses find YouTube lead generation challenging. They must invest in video production and YouTube SEO, which are more expensive and time-consuming than other lead generation strategies. While businesses can work with experts on a YouTube strategy , several lead gen techniques can drive conversions on the biggest video platform. Key Highlights for YouTube Lead Generation Agencies find it challenging to attract potential customers with YouTube ads.
Changing habits among search engine users have begun to take a toll on the biggest players in the search space namely Google. The tech giant still enjoys an enormous chunk of the search market 89%, October through December in 2024, according to an estimate from Statcounter but thats the lowest its share has been in a decade. Because the tech giant has been synonymous with search, its the player with the most to lose, but advertisers need to find new productive ways to reach consumers too.
Ad verification firm DoubleVerify is rolling out URL-level reporting for ad placements, a move that follows growing industry pressure for transparency after a damning report alleged that major brands' ads appeared alongside child sexual abuse material (CSAM). "Starting today," the company wrote in an email to clients and partners on Tuesday, "DV advertisers using Brand.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Next month will see an Oscars ceremony dominated by Netflix releases, with the streaming giant holding 16 nominations across six titles, compared with three for Hollywood mainstay Paramount Pictures; a glitzy reflection of the new competitive environment for the 100-year-old film studio. But Paramount is on the cusp of change, as production company Skydance Media prepares to take control of the business.
This article first appeared in the Marketing Fix newsletter. Subscribe & join 15,000+ strategic marketers getting bi-weekly secret-sauce growth strategies, free templates, and hacks I’ve used on 50+ startups. How to find good LinkedIn ad examples? To find LinkedIn ad examples, you’ve got two options: Browse your LinkedIn feed to see the ads targeted at you.
Marketers cant just check the influencer box on a campaign these days its not enough to have influencers in the mix. Brands need the right influencers for them. Thats what Black-owned digital media network Culture Genesis has been pitching to brands: A targeted, engaged audience through a network of multicultural and Black creators that are already successful on YouTube.
At the 2024 Academy Awards, Eli Lilly, the manufacturer of blockbuster weight loss drugs including Mounjaro and Zepbound, criticized people for taking GLP-1s without an obesity diagnosis. In 2025, the pharma giant is changing tack with an attack on its non-FDA-approved rivals.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What is the R programming language, and how is it used in marketing? R is a programming language and software environment primarily used for statistical computing and data analysis.
GroupM Global CEO Brian Lesser British agency holding group WPP had a tough 2024 overall, with today’s financial results showing that full-year like-for-like revenues minus pass-through costs were down by 1 percent, on the lower end of the company’s previous guidance. WPP expects a similar picture next year, forecasting like-for-like revenue less pass-through costs of flat to -2 percent.
In honor of Black History Month, we celebrate Black professionals shaping the future of digital media, advertising, and ad tech. From driving innovation to championing diversity, these leaders are making an impact far beyond the industry. Black History Month honors the achievements and influence of Black professionals across industries. In digital media and advertising, Black leaders have consistently driven innovation, advanced inclusivity, and challenged the status quo.
What do the most senior execs in the C-suite actually think of chief marketing officers (CMOs)? It's complicated, according to fresh research from Gartner, shared exclusively with ADWEEK. The research firm interviewed 125 chief executives (CEOs) and chief financial officers (CFOs) to get the inside scoop on what's expected of CMOs and how they can.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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