Martech
FEBRUARY 25, 2025
Stop me if this sounds familiar. You craft a marketing strategy that checks all the boxes: Bold, data-driven and designed to actually achieve the crazy results the broader executive team wants. The team loves it. You can already see the impact it will have. You’re cheesin’ while you see it. Then you pitch it And just like that, the highest-paid voice in the room dismisses it without a second thought.
Adweek
FEBRUARY 28, 2025
Under pressure from bipartisan lawmakers, Google, Amazon, and other major ad industry players have shared the actions they're taking after they inadvertently helped facilitate advertising on a site known to host child sexual abuse material (CSAM). Amazon has issued refunds to advertising customers whose ads appeared on the website. Google has blocked advertising on the.
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AdExchanger
FEBRUARY 24, 2025
When it comes to data collection, the ad tech industry has long had a hoarder mentality. Gather up as much data as you can from as many sources as possible, store it indefinitely, and if youre not quite sure what to do with it now, hey, you can always just figure out that part later. […] The post Why Data Minimization Is A Very Big Deal For Ad Tech appeared first on AdExchanger.
VideoWeek
FEBRUARY 27, 2025
GroupM Global CEO Brian Lesser British agency holding group WPP had a tough 2024 overall, with today’s financial results showing that full-year like-for-like revenues minus pass-through costs were down by 1 percent, on the lower end of the company’s previous guidance. WPP expects a similar picture next year, forecasting like-for-like revenue less pass-through costs of flat to -2 percent.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
FEBRUARY 26, 2025
Many assumeLinkedIn Ads is an easy-to-use platform: just set your budget, pick your audience, and let the leads roll in. But small mistakes can add up quickly, costing your organization thousands with little to show. This article breaks down five of the most common LinkedIn Ads mistakes from targeting missteps to overlooked settings and how to fix them. 1.
Adweek
FEBRUARY 25, 2025
The Daily Mail introduced its first paywall for its U.S. edition on Tuesday, marking a shift in its digital strategy as the general interest publisher seeks to diversify its revenue streams beyond advertising. DailyMail+ is part of a broader plan from the privately owned title to attract 1 million paying subscribers by 2029, according to.
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Seth Godin
FEBRUARY 25, 2025
Whenever we make a choice, we do our best. We make a decision based on our interests. In other words, it’s selfish. So what makes a choice a selfish act worth addressing? There are two circles: the circle of us and the circle of now. A selfish toddler keeps both circles very small. They care about right now, not later. They care about their parents or whomever is in the room.
Martech
FEBRUARY 24, 2025
In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What is the R programming language, and how is it used in marketing? R is a programming language and software environment primarily used for statistical computing and data analysis.
Adweek
FEBRUARY 25, 2025
What do the most senior execs in the C-suite actually think of chief marketing officers (CMOs)? It's complicated, according to fresh research from Gartner, shared exclusively with ADWEEK. The research firm interviewed 125 chief executives (CEOs) and chief financial officers (CFOs) to get the inside scoop on what's expected of CMOs and how they can.
AdExchanger
FEBRUARY 25, 2025
Forget ramping up. Maybe its time for the online advertising industry to ramp down. Thats the idea behind InfoSums guerrilla marketing campaign, which launched this week to coincide with LiveRamps annual RampUp conference, held this year at the Marriott Marquis in San Francisco. The campaign,which includes out-of-home activations,is targeted at the more than 2,000 marketing […] The post InfoSum Has An Irreverent Message For The People Attending LiveRamps RampUp appeared first on AdExchange
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Digiday
FEBRUARY 23, 2025
Traffic getting sent to publishers sites from AI platforms like ChatGPT and Perplexity is growing. And while that makes sense for the publishers that have signed deals with those companies to receive attribution for their content surfaced on those AI chatbot or search platforms, data shows that referral traffic is growing even to sites that are attempting to block those platforms crawlers.
Martech
FEBRUARY 27, 2025
In the rush to deploy generative AI for marketing, organizations have overlooked one thing: Training. People may assume marketers don’t need it because genAI uses natural language. However, being able to communicate with a technology and knowing how to use it are very different things. A 2024 report from The Marketing AI Institute found that although 99% of marketers say they’re using AI, 67% say a lack of training remains a barrier to its adoption at work.
Adweek
FEBRUARY 28, 2025
At the 2024 Academy Awards, Eli Lilly, the manufacturer of blockbuster weight loss drugs including Mounjaro and Zepbound, criticized people for taking GLP-1s without an obesity diagnosis. In 2025, the pharma giant is changing tack with an attack on its non-FDA-approved rivals.
Seth Godin
FEBRUARY 27, 2025
Tolerance is an engineering term. When the parts of a car are made to a low tolerance, that means that they fit perfectly. A modern Lexus is a better car than a 1976 Nova because relentless improvement means that the parts are more exact. Tolerance is a design term. When a system can tolerate non-perfect users and interventions, the interoperability increases and so a high tolerance design is often seen as more successful.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Digiday
FEBRUARY 23, 2025
Amazons influence is pulling streaming ad costs downward. Right now, ad buyers are paying around $40 to reach a thousand viewers on Prime Video, about the same as on Netflix. Whether that holds for the rest of the year is anyones guess, but Amazons impact on ad pricing is already undeniable. Regarding video CPMs, the average for 2024 was close to $40 on Amazon Prime, said Robert Kurtz, group vp of search media solutions at Basis Technologies.
Martech
FEBRUARY 25, 2025
AI bots are corrupting marketing data, from fake survey responses to misleading email engagement. As they become more sophisticated, they’re harder to detect skewing research results, inflating metrics and wasting marketing budgets. Here’s how to protect your data from AI-driven manipulation. How AI bots are gaming the system Businessman and former Presidential candidate Andrew Yang once said, “Automation is no longer just a problem for those working in manufacturing.
Adweek
FEBRUARY 25, 2025
Ad verification firm DoubleVerify is rolling out URL-level reporting for ad placements, a move that follows growing industry pressure for transparency after a damning report alleged that major brands' ads appeared alongside child sexual abuse material (CSAM). "Starting today," the company wrote in an email to clients and partners on Tuesday, "DV advertisers using Brand.
AdExchanger
FEBRUARY 24, 2025
For years, media buyers have been pushing connected TV publishers to share information about what shows and even which apps their ads are running against. But most programmers arent giving ground, so some agencies are starting to create their own methods to get more transparency into their CTV buys. Indie shop Rain the […] The post How This Indie Agency Is Finding Back Doors To Get Show-Level Data On CTV appeared first on AdExchanger.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
IAB Tech Lab
FEBRUARY 25, 2025
A Data Clean Room Interoperability Protocol for Attribution Measurement IAB TechLab is proud to announce the first release of the Attribution Data Mapping Protocol (ADMaP), a next generation standard which utilizes advanced cryptographic techniques to enable measurement with privacy guarantees. ADMaP is designed to enable measurement of attributions without relying […] The post Secure Matching & Measurement for Data Clean Rooms appeared first on IAB Tech Lab.
Martech
FEBRUARY 27, 2025
It was the moment during the Salesforce earnings call on Wednesday when the needle scratched across the record. Amy Weaver, Salesforce president and CFO, was talking about Agentforce and said: “We are incredibly excited about the customer momentum we are seeing. However, the adoption cycle is still early as we focus on deployment with our customers.
Adweek
FEBRUARY 24, 2025
Ulta Beauty has named Kelly Mahoney as its new chief marketing officer (CMO), succeeding Michelle Crossan-Matos, who left last month. Mahoney has been at Ulta for nearly a decade, most recently serving as svp of customer and growth marketing. In that role, she helped grow the brand's loyalty program, Ulta Beauty Rewards, to more than.
AdExchanger
FEBRUARY 27, 2025
WPP shares dipped to a four-year low on after posting its 2024 earnings results. Plus: How brands are courting virality. The post GroupM Is Up, But WPP Is Down; Why Brands Love A Breakup appeared first on AdExchanger.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
FEBRUARY 23, 2025
Changing habits among search engine users have begun to take a toll on the biggest players in the search space namely Google. The tech giant still enjoys an enormous chunk of the search market 89%, October through December in 2024, according to an estimate from Statcounter but thats the lowest its share has been in a decade. Because the tech giant has been synonymous with search, its the player with the most to lose, but advertisers need to find new productive ways to reach consumers too.
Martech
FEBRUARY 24, 2025
For years, the martech ecosystem has expanded relentlessly. We’re now surrounded by an overwhelming array of tools designed to solve specific marketing challenges. However, this rapid growth has introduced significant complexity, turning many martech stacks into unwieldy systems. A new wave of AI-driven agents promises to upend this, offering a more streamlined and efficient approach to marketing technology.
Adweek
FEBRUARY 24, 2025
Horizon Media is all in on green media. Starting May 2024, the agency shifted all of the programmatic campaigns that were running through supply-side platform Sharethrough to the adtech firm's green private marketplaces, trademarked as GreenPMPs. The product is designed to reduce the carbon emissions associated with ad campaigns by identifying and removing "climate risk".
Ad Monsters
FEBRUARY 27, 2025
Shifting platform policies, evolving DEI priorities, and outdated brand safety tactics are creating challenges for Black-owned media and ad tech as a wholeheres how publishers can thrive. Metas latest content moderation shifts, the changing perception of DEI, and the ongoing debate over brand safety are reshaping the future of Black-owned media and the broader ad tech ecosystem.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Ad Tech Daily
FEBRUARY 25, 2025
TORONTO – Vertical Impression’s elevator network has always been smart, using advanced analytics to understand what catches a viewer’s eye. Now, it’s even smarter. Following successful early access with Canada’s premier advertisers, the company is rolling out major upgrades to its engagement reporting. This isn’t just another update it’s a complete upgrade that brings […] The post Vertical Impression Launches Enhanced Attention Measurement appeare
Martech
FEBRUARY 24, 2025
Third-party tools have always been valuable in B2B PPC, but in 2025, theyre essential. With third-party cookies fading, cross-channel attribution still a mess, and competitors constantly pivoting, advertisers who rely only on platform-native tools are missing out on massive optimization opportunities. To stay ahead, you need the right external tools.
Adweek
FEBRUARY 27, 2025
John Halley, the president of advertising at Paramount, wants publishers to work with multiple identity solutions. While speaking at The Trade Desk's FWD25 event in New York on Feb. 27, Halley encouraged publishers to adopt more flexibility in integrating with media buyers' preferred identity solutions. "The future of advertising is not going to be dependent.
Seth Godin
FEBRUARY 24, 2025
But that’s not why it’s your project. Lots of things are important. Countless problems need to be solved, people need to be connected, a living needs to be made. But this work you’re doing now, the work you’re doing instead of everything else–it’s your project. When we talk about whether this is the project for you, we’re not demeaning its importance or questioning whether it needs to be done.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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