AdGlow

JULY 25, 2018

Summer is here, and the chances are you've noticed a distinct increase in the number of hotdog-legs, unicorn inflatables, sunsets and cocktails appearing in your social feeds.

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JULY 25, 2018

If it was a good idea then it probably is now and Nike has revived its famous Eric Cantona poster from 1996 for the Euro Championships in England (the one where Gareth Southgate missed that penalty against Germany) to celebrate France’s World Cup win. France didn’t win in 96 (although they did win the World.

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Gods of Advertising

JULY 23, 2018

My last post was about “responsible passion” as creative philosophy. I wrote that whatever the philosophy a creative professional has, it must strike a balance between passion and responsibility. We are craftsmen as well as salesmen. To do the job right, “you’ve got to do both.”. Now I’m going to talk about staying creatively fit and remaining relevant, which is a critical part of any creative philosophy.

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Pop-Up Education Agency Marketing 56

AdPulp

JULY 26, 2018

People with screens are blasted by the advertising firehouse all day, every day. Thus, people with screens are conditioned to resist advertising. For buyers of advertising, and would be buyers, this built-in resistance must be overcome. The idea that advertising is annoying, a waste of money, or worse, needs to be put aside and the […]. The post Data Without Persuasion Is Like A Naked Biscuit—All Potential appeared first on Adpulp.

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Advertising 48

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

All About Advertising Law

JULY 26, 2018

It seems like we (and the NAD) can’t get enough of “best.” In a recent case , the National Advertising Division (NAD) ruled that the advertiser, Mahindra USA, Inc., could not claim its products were superior without reasonable evidence. Deere & Company, Inc. challenged Mahindra’s tractor advertisements as unsubstantiated superiority claims.

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JULY 24, 2018

Lloyds Banking Group and, by extension its ad agency adam&eveDDB, is getting it in the neck for its ‘By your side’ ad campaign, the one with the black horse/horses. A majority of the UK public think the only side Lloyds is on is its own according to a recent ComRes poll commissioned by litigators acting.

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AdPulp

JULY 24, 2018

Ford has been around the block a few time. Can the auto brand successfully reinvent itself as a car for smart urban women? Director Sheldon Candis of A Common Thread features three powerful women in Ford’s “Born to Roll” campaign from agencies Global Team Blue and UniWorld Group. The spot features artist Georgie Nakima, firefighter […]. The post When You’re Born To Roll, You Roll Up In A Ford appeared first on Adpulp.

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All About Advertising Law

JULY 25, 2018

Any organization with a publicly-facing website—in other words, virtually any organization—should be aware that the World Wide Web Consortium (W3C) recently published its most recent update to the Web Content Accessibility Guidelines (WCAG) 2.0, titled WCAG 2.1. The W3C is a private organization that develops website accessibility standards. As you may now know, in recent years, the WCAG 2.0 has become the widely accepted industry standard of technical requirements for making websites, mobile

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JULY 24, 2018

Can you make the dreaded data sexy? Hewlett Packard Enterprise is launching data-based business product Edge Computing and trying to do just that with a new online and social film by acclaimed director Joe Wright of Sibling Rivalry. Wright says: “I think the film is a great example of how Sibling can take a subject.

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Advertising 49

Advertising to Baby Boomers

JULY 23, 2018

There are hundreds of lists of things only Baby Boomers will remember. I stumble upon them every month or so. The latest one from Good Housekeeping : 28 Things Only Baby Boomers Will Remember … Here are 28 things only Baby Boomers will remember experiencing … Usually, some Baby Boomer puts these lists together. This time, no. So there are anachronisms and cognitive dissonances every which way - telephones, gas stations, cars from the 1930s and 1940s, and so on.

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Pop-Up Food Advertising Marketing 40

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Advertising

AdPulp

JULY 23, 2018

Car buying is often a complex math problem. Buyers weigh the cars’ specs, along with the monthly costs to operate the car during the buying process. The fact-based analysis lives alongside the emotional factors that influence the purchase decision. Buyers can’t help but ask: Is the car cool? Is the car fast? Is the car […]. The post You Can Buy Boxy, Boring And Fuel Efficient Or Drive A Honda appeared first on Adpulp.

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All About Advertising Law

JULY 24, 2018

Do you have the best wireless provider? If so, best in what sense—the best contract, the best devices, the best connectivity, the best value? That was the issue NAD recently addressed when it recommended that T-Mobile discontinue its “Best Unlimited Network” claim. AT&T challenged T-Mobile’s tagline in a recent NAD case , arguing that it was an unqualified superiority claim that T-Mobile couldn’t substantiate.

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JULY 25, 2018

Meeting room company Condeco has appointed Dentsu-owned gyro as its first global agency following a pitch. Founded nearly 20 years ago by CEO Paul Statham, Condeco has picked gyro to launch a new product early in 2019 and support its marketing externally and internally. It works for a number of big companies worldwide with a.

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InMobi

JULY 24, 2018

We recently got back from Postback , the annual mobile marketing and advertising conference mobile measurement leader TUNE throws in Seattle. This was not the first time we attended, but yet again it was an amazing conference filled with impactful conversation and deep insights from industry leaders. While there was a lot going on, here are our top four lessons from Postback 2018: 1) Brands will Increasingly Reach Target Audiences through OTT devices/Smart TVs in the Future According to eMarkete

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GDPR Conversion Advertising Audience 52

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

AdPulp

JULY 27, 2018

The news business is under attack from every direction. POTUS says any news that doesn’t flatter him is fake, and people believe the casino king. What’s even worse is a market that has lost interest. Did you know that a 2017 Pew Research Center study found that 67% of the U.S. population consumes news in […]. The post The Disrupted and Disappearing Press Also Diminishes Advertising and PR appeared first on Adpulp.

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JULY 24, 2018

R/GA has been the jewel in Interpublic’s crown, a digital first creative agency with the ability to perform in all media and its own box of tricks. But founder Bob Greenberg’s agency is now looking to fill its two biggest creative roles: global and US CCO. Global CCO Nick Law left in January for a.

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JULY 24, 2018

Today the long list for the Man Booker Prize long list is launched with support from a very unlikely partner, Ikea. The flat pack furniture retailer – known for raising stress levels with its scant instructions and missing parts – is inviting customers to relax in a comfortable reading area at its Wembley store, where.

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Retail Agency Advertising 45

AdPulp

JULY 22, 2018

The newly redesigned 2019 RAM 1500 is earning the attention of truck buyers from coast-to-coast. The truck looks great, but what about the specs? What can this new truck do? RAM’s design has remained virtually the same since 2009, so there’s a lot of ground to cover and AmericanTrucks is offering RAM fans a detailed […]. The post Aftermarket Mods Take The 2019 RAM 1500 To Incredible New Places appeared first on Adpulp.

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Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

More About Advertising

JULY 27, 2018

Are 30-second ads making a comeback? For years they were the staple of commercial TV everywhere then other sizes came in – often at the hands of that dangerous beast the “creative” media buyer – and a few years ago a minute and longer was all the rage as big budget campaigns aimed at YouTube.

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JULY 27, 2018

Amazon passed $2bn in net revenue (profit) for the first time in the second quarter of 2018, boosted by its rapidly growing high margin cloud computing business (is there anything Amazon doesn’t do?) Buried in the numbers is its ad revenue and that reached a chunky $2.2bn, way ahead of expectations and equivalent to a.

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JULY 27, 2018

One of the intriguing aspects of this disrupted business world is the number of big companies selling things that undermine their own products – like car companies investing in lift services. Booze, beer in particular, is under pressure from all sides with no apparent strategy on the part of the big brewers other than to.

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JULY 26, 2018

Has Wall Street fallen out of love with Facebook? The social media behemoth’s shares fell 20 per cent yesterday, not so much because it narrowly missed its quarterly earnings target of $13.3bn (posting $13.2bn) or that user numbers slipped back in the US and Europe, its most valuable markets, but a doomy warning from CFO.

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Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

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JULY 26, 2018

Is the Apple iPhone X struggling? There seem to be an awful lot of ads for it, more than the norm from Apple. Here’s the latest featuring the A11 Bionic chip no less, a powerhouse that let’s you game away while conducting the rest of your life on your iPhone. Isn’t Apple now saying it.

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JULY 25, 2018

Three of the “big four” holding companies have filed their first half results, with IPG the standout winner, thanks to its 5.6 per cent organic growth in the second quarter of 2018. Only WPP is left to go, and we won’t hear from them until September 4. The UK-based group has always filed later than.

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JULY 25, 2018

Interpublic CEO Michael Roth and his key lieutenants, including Harris Diamond at McCann Worldgroup and Carter Murray at FCB, seem to have discovered a secret sauce that eludes its rivals at WPP, Omnicom and Publicis Groupe. The smallest of the ‘big four’ ad holding companies, IPG grew organically by a whopping 5.6 per cent in.

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JULY 25, 2018

Digital media platform Smartology’s mission is to provide a reputable site network for blue chip advertisers. CEO Mark Bembridge explains. 1/When did Smartology start and why? While advanced taxonomy and machine learning techniques existed in the broader technology sector, news brands weren’t using these to improve their readers’ online experience.

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Machine Learning Advertising Media Ad Tech 40

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

More About Advertising

JULY 25, 2018

New ITV boss Carolyn McCall (below) announced some sagging half time earnings this morning – a bit up on a hardly stellar 2017 – and revealed a little more about her ‘direct to consumer’ plans, that is a streaming service to rival the might of Netflix, Amazon Prime and their smaller rivals. In this she.

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JULY 23, 2018

Argos seems to be thriving under its newish Sainsbury’s leadership (not entirely sure about Sainsbury’s), fighting its corner against Amazon in the UK, assisted by a number of jolly, upbeat campaigns from agency The&Partnership. It’s old-fashioned ITV advertising for a new kind of shopping. Here’s the latest aimed at parents shopping for new school uniforms.

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JULY 23, 2018

The recent World Cup was, by most people’s estimates, a success and that was certainly the case for the brands scoring highly in digital agency DMS’ round-up here. Adidas will be pleased that it saw off Nike – just – after paying all that money to FIFA. What was Spotify doing in third? The next.

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JULY 23, 2018

Could WPP be going Chinese? According to Sky News China’s Alibaba and Tencent (usually fierce rivals) and China Media Capital Holdings (backed by the Chinese government so important) are interested in taking minority stakes valued at up to £2bn in WPP’s Chinese operations. WPP executive chairman chairman Roberto Quarta and joint interim COO Andrew Scott.

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Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.