AdPulp
MAY 27, 2018
The economic impact of the food and fiber sector in Texas totals more than $100 billion annually. Ag is big business in the Lone Star State; therefore, the Texas Agriculture Commissioner is an important decision maker and public official. According to the Texas Tribune, Sid Miller’s first term as Agriculture Commissioner has been marked by […].
More About Advertising
MAY 31, 2018
We all make our pact with Google, whether we want to or not, and here’s old Big Data trying to seduce corporate big shots into the Google Cloud (and away from Amazon’s) – by predicting their future. It’s an interesting wheeze from French agency Herezie: buckets of data on ten leading French CEOs were fed.
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AdGlow
MAY 30, 2018
A few months ago we asked 200+ marketing professionals to fill out a survey telling us a little bit about what they think of social as an advertising channel. In the report we answer questions like: Which social networks advertisers prefer for different marketing objectives. How much budget advertisers dedicate to social media advertising. Advertiser's future plans for the social advertising channel.
InMobi
MAY 29, 2018
Programmatic is ideal for many publishers and advertisers, especially those seeking an efficient delivery of ads at global scale, but it has come under fire of late. Issues ranging from ad fraud to brand safety concerns have caused some advertisers and publishers to see programmatic as problematic. Will investment continue alongside the bad press? Despite the lingering issues and worries, programmatic - when done right - has a lot of advantages in the trust and transparency department.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdPulp
MAY 30, 2018
How do ad agencies harness the stormy but illuminating forces of creativity and gain the competitive edge they need to help themselves and their clients succeed? Damon Stapleton, chief creative officer of DDB New Zealand, has some well formed opinions about the delicate balance between chaos and order, and how a great ad agency must […]. The post Business-Minded Artists and Alchemists Make The Best Advertising appeared first on Adpulp.
More About Advertising
MAY 30, 2018
By Nick Breen and Caroline O’Doherty In May this year the Committee of Advertising Practice (CAP) published a consultation paper outlining a proposed new rule tackling gender stereotyping in advertising. The draft rule is: “Advertisements must not include gender stereotypes that are likely to cause harm, or serious or widespread offence.” Although it will be.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Gods of Advertising
MAY 29, 2018
Those of us in the creative department have asked the question so many times it has become rote. The best answer is not an answer. Clients are difficult. Period. Especially when it comes to approving work. Therefore, we expect our work to be criticized. Revisions and changes are baked into the scope. It is assumed there will be rounds of creative. We are told that if we were in our client’s shoes we’d do the same thing.
AdPulp
MAY 29, 2018
Mitsubishi’s latest campaign for the all-new 2018 Mitsubishi Eclipse Cross relies on the element of surprise. You never know what you’re getting yourself into when you go for a test drive, do you? The work is a continuation of the Eclipse Cross launch campaign, and ties into Mitsubishi’s historical association with music. Client: Mitsubishi Motors […].
More About Advertising
MAY 30, 2018
Thoughts from Jon Conway of Talon and Dan Dawson of Grand Visual Talon and Grand Visual attended and participated in the recent annual Geopath/OAAA 2018 conference. The theme was data-driven creativity and Jon Conway – Chief Strategy Officer, Talon – and Dan Dawson – Chief Creative and Technology Officer, Grand Visual – discussed some of.
More About Advertising
MAY 29, 2018
The Drum says its mission statement is that “marketing can change the world;” into a “better place.” So here’s Unilever CMO Keith Weed, who thinks much the same, on its video channel extolling the virtues of various Unilever brands – he says a brand without “purpose” is just a product – and his quest to.
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AdPulp
MAY 29, 2018
Wired’s Jessi Hempel says what no one wants to admit: Women are preferred over men for social media management roles. Social media managers usually command less respect than PR managers, while taking on responsibility for an increasingly important distribution channel. The career has been referred to as the Pink Ghetto. Between 70 and 80 percent […].
AdPulp
MAY 26, 2018
Late adoption in Brazil, as elsewhere, is rare. People want babies. Today, 92% of children who are waiting for adoption in Brazil are over seven years old. However, of the 37,000 parents who want to adopt, only nine percent welcome children of that age or older, according to data from the National Justice Council. To […]. The post Adoption Is An Emotional Issue, Now Add An Illustrated Baby Book appeared first on Adpulp.
AdPulp
MAY 31, 2018
The ANA (Association of National Advertisers), one of the oldest and most venerated trade association in the marketing industry, announced that it is acquiring another leading trade group, the Data & Marketing Association (formerly the Direct Marketing Association). The move was approved today by the board of directors of each organization, subject to formal approval […].
AdPulp
MAY 30, 2018
Problem: The proliferation of the Aedes Aegypti Mosquito in Brazil, the carrier of such harmful diseases such as Zika, Dengue, Yellow Fever and Chikungunya. Solution: Habitat For Humanity and BETC São Paulo teamed up to create an innovative way to attack the mosquitos. The posters dissolve during the rain, releasing a powerful yet environmental friendly […].
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
JUNE 1, 2018
Virgin Media is launching new media “bundles,” doubling broadband speeds free for some customers (I’d better get one for all that money I pay them) via a new multi-media campaign from BBH, featuring Mr Speedy himself Usain Bolt. And what a crushing disappointment it is.
More About Advertising
JUNE 1, 2018
Graham Fink stepped down as CCO of Ogilvy China earler this year after seven years during which time Ogilvy China won its first Cannes Grand Prix, for Coca-Cola. Prior to Ogilvy he was CCO of M&C Saatchi in London after beginning his career at Collett Dickenson Pearce and moving on to Saatchi & Saatchi. He.
More About Advertising
MAY 31, 2018
May produced a decent crop of ad campaigns, not least the latest from Nationwide’s poet’s corner featuring Jo Bell. By VCCP. Buzzman produced an animated epic for Delsey. WCRS’ debut for Sky Mobile was a lively effort, no mean feat in the mobile market. But betting giant bwin’s World Cup effort ‘Who Stole The Cup?
More About Advertising
MAY 31, 2018
Qatar Airways has a few problems on its hands as the Gulf state is under siege from some of its neighbours and its planes therefore have to take the long way round. It’s looking on the bright side though in this World Cup campaign from Omnicom’s 180 Kingsday, featuring X Factor judge Nicole Scherzinger and.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
MAY 31, 2018
Coca-Cola is launching its first alcoholic drink, a lemon-flavoured alcopop called Lemondo, but only in Japan (for now) where such things sell by the truckload. So here’a hunky barman actually making one for a geisha-style lady. Coke’s forays outside its core territory haven’t always been triumphs, remember its UK mineral water that came from a.
More About Advertising
MAY 30, 2018
Sir Martin Sorrell is said to putting £40m of his own money into his new acquisition vehicle S4 Capital, which roughly equates to the £14m he earned from WPP last year and the £19m he might still earn from his contract with WPP even though he was, effectively, turfed out in April. Which is very.
More About Advertising
MAY 30, 2018
The Advertising Standards Authority is having to fight its corner more and more these days, as the obesity crisis and #MeToo bring many of the issues facing society – and therefore advertising – into the spotlight. As the nation gets fatter and codes on gender stereotyping have yet to be applied, self-regulation is looking toothless.
More About Advertising
MAY 30, 2018
Top Tips for Cannes 1. Nike – Nothing Beats a Londoner One of the best ads of the year. Great writing and wonderfully directed by Megaforce, and here’s a test version as a little bonus that’s just as impressive: 2. Tide – Every Ad is a Tide Ad One of the best hijacked ads ever.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
MAY 29, 2018
All those people who dismissed 73 year-old Martin Sorrell as too old to start again are now eating their words. The energetic Sorrell began dropping hints about returning to the fray not long after he was forced out of WPP six weeks ago, and he is already back in business with a new company called.
More About Advertising
MAY 29, 2018
It’s always difficult to know what to pack when you’re going to be on parade and the Cannes Lions are surely no different. How many pairs of shoes, do I need a jumper? Yet another women’s pressure group in adland – #WomenCannes – may have solved the problem for female visitors to the festival, by.
More About Advertising
MAY 29, 2018
KFC in the UK ran out of chicken a while back after changing distribution companies but won back some ground by responding boldly to this embarrassing setback. Things now seem to be on track so agency Mother has brought back the Colonel – who else? – to tell us so. A somewhat cyborg Colonel. Credit.
More About Advertising
MAY 29, 2018
Maurice Levy may be well into his eighth decade but the former Publicis Groupe boss (still chairman of its supervisory board) is moving and shaking, most recently at France’s Viva Tech event, its answer to CES. French premier Emmanuel Macron turned up – you do in France when Levy calls. But we have more important.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
MAY 29, 2018
Ciders are popping up all over the place, as are gins while every back garden in north London seems to be producing its own IPA ale. Stowford Press hails from Herefordshire and, unlike other volume cider brands only uses Herefordshire apples (some other ciders ship in concentrate from as far afield as China it seems).
AdPulp
MAY 28, 2018
In a purely retail sense, Memorial Day is the new Black Friday. According to Market Watch, “originally a holiday devoted to mattress sales, in recent years retailers have morphed the holiday weekend into a bigger sales weekend to mark the halfway-point to Black Friday.” What’s on sale? Everything is on sale! People do have time […].
More About Advertising
JUNE 1, 2018
I see from Campaign that Barclaycard is reviewing its ad agency although, for the life of me, I can’t recall a single recent Barclaycard ad despite the efforts of, latterly, Iris and before that BBH in a long stint. Like most other such advertisers Barclaycard has been weaving across the communications spectrum like a drunken.
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