Fuel Lines
JUNE 5, 2017
Time Management: If it’s not on your calendar, it doesn’t exist. The working atmosphere of an ad agency is chaotic. It is an environment that is in a perpetual state of distraction. Have you often reached the end of a day with nothing to show for it? I know exactly how you feel. An entire day can be disrupted by just one phone call or email.
AdPulp
JUNE 9, 2017
This year, AdPulp.com moved away from being an ad-supported site. I don’t know if you’ve noticed, but we currently carry no ads at all. We are now 100% publisher supported. We no longer take paid posts, although the offer is there to do so literally every day. And we no longer place banners or text […]. The post A Dime for Our Thoughts appeared first on AdPulp.
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More About Advertising
JUNE 6, 2017
Real Madrid is the world’s most “powerful” football brand according to the latest annual report from Brand Finance (hardly surprising as they’re the best club team) but Manchester United remains the most valuable at $1.7bn because of its success in forging “partnerships” with numerous companies, who seem to be prepared to pay to have their.
InMobi
JUNE 6, 2017
InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from InMobi’s inaugural video soiree with Moat, an event series organized by InMobi where industry leaders come together to learn about the hottest issues in mobile and enjoy networking opportunities over customized craft cocktails at Apoth
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
What Runs Where
JUNE 6, 2017
0 Flares. Filament.io. Made with Flare More Info. 0 Flares. ×.
Advertising to Baby Boomers
JUNE 5, 2017
It happens once or twice a year. Every so often I do a Google News search for Baby Boomers and two contradictory articles pop up one after the other. It’s like invoking Tweedledum and Tweedledee out of the ether. The latest: Why Your Decades After 60 May Be Your Best Retired people past that age are the most joyful. Here's why… Baby boomers are getting glum … Its latest consumer confidence survey of 2,006 people in April 2017 showed that baby boomers were the most pessimistic age group.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
JUNE 7, 2017
Legal Sea Foods, the Boston-based, family-owned and operated restaurant group that has 30+ locations along the East Coast, is picky about the fish it sources and serves. In the three spots from DeVito Verdi, fish lament that they just aren’t good enough to be selected by Legal Sea Foods. Thankfully, the Blues heals all, even […]. The post Unchosen Fish Sing The Blues appeared first on AdPulp.
Gods of Advertising
JUNE 7, 2017
Do you know where you’re going to? That’s the signature line from the Theme from Mahogany by Diana Ross. A lovely number, back in the day it was a sensation. But that line. Well, as tuneful at it is it also happens to be wrong. As a sentence it’s grammatically incorrect. Ask any 7th grader. it ends in –or should I say ends with- a preposition. Spell check will tell you the same thing.
More About Advertising
JUNE 6, 2017
It’s turning into one of those mornings. We’ve had Apple’s Appocalypse, about which one’s feelings are mixed. Now reader Craig Mills sends me this bizarre outing, presumably on behalf of Coke Zero’s marketing budget, featuring one WhoreNickels (left) whose bizarre ramblings can be found on YouTube and, no doubt, elsewhere.
More About Advertising
JUNE 9, 2017
Agency Acne is back on the IKEA case (didn’t think they called companies names like that any more but I suppose it gets you top of the Google searches) with another opus for the retailer’s famed although hardly glamorous blue bag. Balenciaga made a $2000 one recently. This is rather more down to earth.
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More About Advertising
JUNE 8, 2017
Out of Home advertising can lead the media industry as digital transformation moves from the digitisation of analogue media – “digital as a screen I can go to” – to the reinvention of traditional media – “digital coming to where I already am.” This process of digitising reality can already be seen in the importance.
More About Advertising
JUNE 6, 2017
Are we becoming jaded with the so-called beautiful game? We’ve been bombarded with so many ads featuring football that it’s more than likely. And in this new episode of Adidas’ ‘Here To Create’ campaign from Iris even the big name footballers seem bored too. At the start, anyway.
More About Advertising
JUNE 6, 2017
I don’t know why Apple, which foisted apps on the world, thinks this is funny. It began its World Wide Developers Conference (WWDC), at which it unveiled HomePod with Siri, with this film showing what happens when a new employee unplugs its servers – blitzing the apps that control our lives. The eagle-eyed may spot.
AdPulp
JUNE 7, 2017
Booking.com offers an easy escape from the insanity of your job. I notice the Kindergarten teacher spot every time it airs on TV—because of how annoying it is to see a teacher with no control in her classroom. According to Agency Spy, this is Deutsch’s first work for the travel brand. It seems to me […]. The post Work-Related Stress Diverted At Booking.com appeared first on AdPulp.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdPulp
JUNE 5, 2017
Women are amazing. Agency: Leo Burnett. The post Special K States The Obvious appeared first on AdPulp.
AdPulp
JUNE 3, 2017
The Congressional Leadership Fund is a super PAC exclusively dedicated to protecting and strengthening the Republican Majority in the House of Representatives. They’re known for throwing hard sliders. Like so: Will the Democratic candidate Jon Ossoff be able to fend off these hideous attack ads and convince the people of his district to send him […].
More About Advertising
JUNE 8, 2017
How can a party with enough money to spend over £1m on Facebook ads, more consultants and supposed internet wizards in its ranks than you can shake a stick at, the world’s numero uno spinmeister in Lynton Crosby (or Australia’s anyway) and most experienced politica ad agency M&C Saatch,i bugger things up twice in two.
More About Advertising
JUNE 8, 2017
I see that Y&R has won the UK’s Think! Road Safety account, previously held by AMV BBDO and, over the years, one of the UK’s flagship creative accounts. Here’s one made for Surrey Council, of all entities. The new regime at Y&R London – CEO Jon Sharpe and CCO Jon Burley (with the help of.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
JUNE 6, 2017
Google is adding a default adblocker to its Chrome web browser, which will obviously have a big impact on digital advertisers. Here’s what Conversant EMEA’s Robin Davies thinks. “Ad blocking is really a result of poor quality, irrelevant ads being allowed to be served in the first place. Without relevance to the user, ads aren’t.
More About Advertising
JUNE 6, 2017
After the spot of bother with its ‘Bereavement’ ad (below) – a rare misjudgement – McDonald’s and Leo Burnett are back on the case for this McCafe ad hymning the imaginary delights of summer (just as the weather’s turned and not in a good way). A skilful use of 30 seconds and not a glimpse.
More About Advertising
JUNE 6, 2017
When David Cameron became PM the outgoing Labour team left a note in the Treasury that said “There’s no money left.” What short memories we have and also how history gets re-written so quickly. Labour hve a reputation for consistently being rubbish at housekeeping and their strategy for the forthcoming election is promising what the.
More About Advertising
JUNE 6, 2017
Vincent Behaeghel is a creative director at BETC Paris. My Top Tips for Cannes Like My Addiction – Addict Aide Evan – Sandy Hook Promise These two campaigns question the way we are over-consuming images on social networks, with bulimia, without taking the time to watch. Let’s beware of appearances and remain always.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
JUNE 6, 2017
People talk about a brain drain from advertising and a new one is Andrew Benett, former CEO of Havas Creative Group and before that Arnold, who’s joining Bloomberg Media. Benett (below) will fill the newly created role of global chief commercial officer handling sales, advertising operations, franchises, consulting and marketing services. Bloomberg Media CEO Justin.
More About Advertising
JUNE 6, 2017
Ever heard of Alex Mahon? Nope, me neither but she’s the new CEO of Channel 4. She’s the former boss of Shine, the producer Elizabeth Murdoch founded, and currently works for a Hollywood special effects company. Mahon (below) is well known to the Department of Culture, Media and Sport, which appointed her, because she served.
More About Advertising
JUNE 5, 2017
Language learning operation Babbel has moved from DRTV to saturating the world with short ads from Wieden+Kennedy. Including this highly sexist piece of stereotyping for its Spanish product. Appalling on so many levels. Funny too. MAA creative scale: 8.
More About Advertising
JUNE 5, 2017
On this week’s #MediaSnack Tom and David start with news that GroupM, the world’s largest media buyer and ‘parent’ to four of the world’s leading media agency networks is going to merge two of them. And they continue the countdown to the one-year anniversary of the ANA’s Media Transparency Report, this week looking at Media.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
JUNE 5, 2017
WPP global digital agency Wunderman has bought The Cocktail in Spain which it describes as a “digital transformation consultancy.” The Cocktail offers strategy development, design, technology and data and analytics. Clients include El Corte Inglés, banking group BBVA and newly-crowned Champions League winners Real Madrid (below). The Cocktail was founded in Madrid in 2003 and.
More About Advertising
JUNE 5, 2017
“I’m comin’ up so you better get this party started”, as Pink once sang. Except in my case it would be “I’m comin’ up so you better finish your drinks, tidy up, unplug the stereo, flush the drugs down the toilet and go home.” Because in every industry I arrive in, the party’s always over.
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