Fuel Lines

JULY 8, 2016

A “Brand” New Day for Agencies It’s a new day for agencies and for clients. Agencies have been notorious for not creating their own articulated brand, but today we all need a differentiated brand just like our clients. You can “do” a lot of things, but you can only be “famous” for one thing. Agencies need three things for new business success: Positioning Marketing Network Learn how Jamie Dunham and her Brand Wise group developed their own agency positioning – Marketing to Women , and how

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JULY 6, 2016

Booking.com appears to have abandoned its cheeky Wieden+Kennedy Amsterdam campaign – “Booking.com, Booking right” – in favour of this travelogue from digital agency AnalogFolk featuring Thierry Henry. Shares in Henry are on the rise as the former player seems more relaxed essaying punditry for the BBC at Euro 2016 than he does in his highly-paid.

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Nick Burcher

JULY 6, 2016

Twitter have just started their first live stream Sports broadcast direct from the Wimbledon tennis championships. The Wimbledon Twitter live stream features the matches of Roger Federer v Marin Cilic and Milos Raonic v Sam Querrey as well as discussion, interviews and updates from other Wimbledon games. 'Brought to you by ESPN' the Wimbledon Twitter live stream content can be accessed from desktop or mobile and a link to the Wimbledon Twitter live stream tennis is posted as a pinned tweet to th

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AdPulp

JULY 8, 2016

Wieden+Kennedy has something to say about the rampant violence in our society, and they’re saying it with a homepage takeover on WK.com. I like it when a company takes a strong stand about things that matter in the world. Things beyond the bottom line. Therefore, I see this as a good thing. Thankfully, timid is […]. The post Urban Violence Epidemic Spreads Fear, Sadness and Rage appeared first on AdPulp.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Advertising to Baby Boomers

JULY 7, 2016

Good evening, Mr. and Mrs. Marketing from continent to continent and satellite to server and all the ships at sea. Let's go to press … It's hard to imagine that there was ever a report on transparency that was less transparent … Laurie Orlov unstraps the Quackery and snake oil in the health wearables industry. The Crystal Ball was hazy, but Nostrachuckus may have predicted this awhile back: Never Leave The Hospital!

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JULY 5, 2016

Coca-Cola is arguably the world’s most famous advertiser so when it launches its own YouTube TV channel – Coke TV – we should, perhaps, take notice. And may lurch to the conclusion that the marketing world is in the final throes of internet-induced brain softening, collecting views and ‘subscribers’ with no real idea what to.

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AdPulp

JULY 8, 2016

Creativity is subjective, but that’s not a positive for the ad business. For the industry to function properly, creativity needs to be quantifiable and answers to questions like, “What distinguishes a great creative person from a good one?” and “What distinguishes great work from good work?” must be readily and honestly answered.

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JULY 8, 2016

Sky Movies has rebranded as Sky Cinema – what’s the difference? Well going to the cinema these days is supposed to be about immersive, 3-D, Virtual Reality-like experiences as opposed to visual narratives. Somewhat ambitiously agency WCRS tries to capture both aspects agency in this 40-second ad, directed by Patrick Clair who did the titles.

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JULY 4, 2016

Charities are keen to persuade people to leave donations in the their wills and Cancer Research UK and agency Atomic are targeting visitors to this week’s RHS Hampton Court Palace Flower Show with a virtual reality garden, featuring over 100,000 flowers bearing the names of such supporters.

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JULY 7, 2016

Grey has returned the Bronze Lion its Singapore office won at Cannes for its I Sea app, which purported to find refugees stranded in the Mediterranean. The app, which was eventually pulled after Grey said it was in the testing phase, caused a storm on Twitter and elsewhere. One blogger, global senior manager of sponsorship.

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JULY 7, 2016

WPP has bought Conexance which it says operates the leading data co-operative for consumer transactions in France. Conexance is a database marketing with proprietary statistical modeling to identify consumer behaviours and attributes to predict future purchases. Conexance’s data cooperative includes more than 25m individual household buyers and 32m digital profiles generated by one billion business.

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JULY 6, 2016

The consequences of Brexit are becoming more clear with Bank of England governor Paul Carney trying to steady the economic ship by relaxing banks’ capital requirements in the hope, possibly forlorn, that this will encourage them to keep lending. Commercial property prices in London are taking a powder – not before time as they’re completely.

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JULY 6, 2016

Broadband operators all always getting into trouble for lying about their broadband speeds so we’d better hope that Virgin Media has its facts right when it says it’s “the fastest” just like its ad star Usain Bolt. So BBH has pulled out all the stops in this latest epic, featuring the great man. With a.

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JULY 5, 2016

Swarovski, the world leader in crystal jewellery, has awarded its global media business to Havas Media. The account will cover more than 35 countries with a focus on US, China, UK, Italy, France, Germany, Hong Kong, Korea, Australia, Canada, Spain, Mexico and Brazil. It will cover the full range of media including social and programmatic.

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Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

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JULY 8, 2016

On this week’s #MediaSnack Tom and David provide an update on the 2016 media agency pitch market. After a busy 2015 this year has been a little quieter so far. With the ANA #RebateGate report and Brexit confirmed, we expect more brands to be preparing to launch media agency pitches in Q4’16 or Q1’17.

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JULY 8, 2016

Just three days ago I was writing about the death of Mike Cimino, a director I worked with in the sixties who went on to direct, multi Oscar winner, The Deer Hunter, before imploding in a giant cloud of hubris. Now there’s news of the death of Robin Hardy, a director I worked with many.

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JULY 5, 2016

Healthcare marketing is a closed book to most of us although we probably know a doctor or two who attends ‘meetings’ somewhere nice and warm, paid for by a big pharma company. In terms of ads it’s famously high margin and now Omnicom is forming DDB Health, combining healthcare agencies AgencyRx, Flashpoint Medica, Synergy and.

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JULY 4, 2016

An observation from Bill Bernbach; “If you stand for something, you will always find some people for you and some against you. If you stand for nothing, you will find nobody against you and nobody for you”. He goes on to assert that whatever position one takes it must be based in a truth –.

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Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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JULY 4, 2016

Go for a quiet walk in the English countryside these days and you’re likely to be surprised by a commercials crew busily filming bits of grass and the odd cow to show you how wholesome a given supermarket’s products are. Waitrose has been down on the farm recently with adam&eveDDB and now Lidl and agency.

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JULY 8, 2016

Wieden+Kennedy HQ in Portland has entered the anguished debate in the US about this week’s shootings by police of two black men – Alton Sterling and Philando Castile – with this post on its website. It concludes with: “Just an FYI, not for sympathy. Just acknowledging this because it should be acknowledged.” Followed by the.

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JULY 7, 2016

Something seems to be stirring in the creative department at McCann London; lots of lions at Cannes and now this smart little film – ‘Casanova’ – which is not a soubriquet you associate with a £3 lunch. Unlike most of these high street fast food efforts it actually makes the food look good. And “two.

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JULY 7, 2016

IKEA has finished the review of its £300m media around the world with the diverting solution of appointing WPP’s GroupM (which includes Maxus, MEC, MediaCom and Mindshare) and Dentsu Aegis as its two media partners. Agencies from the two groups (Aegis has Carat and Vizeum) will slug it out in each of IKEA’s 30 national.

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Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

AdPulp

JULY 7, 2016

Häagen-Dazs UK and Grey London are showcasing the pleasures of championship tennis, accompanied by an ice cream bar. According to Adfreak, the agency hired fashion photographer Adam Katz Sinding, known for his streetside style portraits, to capture courtside fans for the ice cream brand’s Instagram. The idea celebrates the ice cream marketer’s new five-year sponsorship […].

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JULY 6, 2016

Much excitement in China and virally over a bare-bottomed Chinese female shopper in IKEA, the Beijing branch it seems. IKEA has rushed out a statement saying it wasn’t them trying to drum up some publicity, emphasising its commitment to a ‘cozy’ shopping experience and best Chinese social practice. So why was she doing it? Is.

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JULY 6, 2016

AMV BBDO’s an interesting one – not wholly happy with its new quarters at Omnicom Towers in Southwark but rolling its sleeves up none the less. It has so many big accounts that new ones are hard to come by but it’s now won Hiscox insurance in an ISBA pitch against Anomaly and Wieden+Kennedy. Hiscox.

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JULY 4, 2016

Wherever there’s business to do be done there’s WPP. A few years ago it got into hot water by opening up in Robert Mugabe’s Zimbabwe and it was the first of the networks to go into Cuba (or should that be back into Cuba? Were any agencies there pre-Castro – maybe Lucky Luciano & Partners)?

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Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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JULY 4, 2016

In case you missed it, Mike Cimino died on Saturday. OK, so who the f**k was Mike Cimino, you ask? Described by the LA Times as “Having an audacious, ecstatic, sensuous, deranged and ultimately staggering vision of what the movies could be, and a willingness to pursue that vision utterly without compromise,” he was the.

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JULY 4, 2016

Missed this one until Tom Denford and David Indo of ID Comms covered it in this week’s #MediaSnack.

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