More About Advertising
JUNE 12, 2017
Daniel Fisher is executive creative director of The Martin Agency London. Before joining Martin he was deputy ECD at adam&eveDDB. My Top tips for Cannes Every few years, a piece of work comes out of industry that makes you proud just to be a tiny cog in it, regardless of whether or not.
All About Advertising Law
JUNE 16, 2017
And the big “winner” is (drumroll) … the Italian Competition Authority. A multinational electronics company was a most recent victim of the stringent Italian prize promotion regulations — to the tune of € 3.1 million (or roughly US$3.37 million). The costly sanctions were imposed on the company by Italian authorities for, among other issues, unfair commercial practices.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Gods of Advertising
JUNE 13, 2017
Adios amigo. Dos Equis’ “The Most Interesting Man in the World” is a thing of the past. For whatever reason (one provocative theory is here ), last year its agency replaced the iconic character with a younger yet sadly cruder version of TMIMITW, who quickly bombed. Then Dos Equis replaced its agency with another agency, Droga 5. And that’s that.
InMobi
JUNE 15, 2017
Available in 7 Indian languages namely Hindi, Marathi, Kannada, Tamil, Telugu, Bengali and Gujarati, Trainman is the highest rated train app for Indian Railways. Trainman is the fastest app for PNR status prediction and a one-stop shop for all information and intelligence about Indian Railways. Having reached a million installs, Trainman turned to InMobi to address their biggest challenge - monetization.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
More About Advertising
JUNE 12, 2017
It’s all change in adland, as we know, and maybe another change is happening: big accounts moving without all the rigmarole of a pitch. American Express has hired Mcgarrybowen as its new global creative agency, replacing Ogilvy & Mather which has handled the business since 1962. Ogilvy penned “don’t leave home without it” for Amex.
AdPulp
JUNE 12, 2017
I don’t know who goes to Cannes for the panels, but some of the featured panels do look promising. Given the high cost to attend the industry’s marquis event, perhaps agency principals could demand attendance at X number of panels, plus a full debriefing for the team upon return. According to a memo reviewed by […]. The post Ad People Can’t Kick The Cannes appeared first on AdPulp.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
JUNE 16, 2017
Dubai-based airline Emirates, which flies to 150 destinations worldwide, has signed up with Havas Media for another three years. Havas handles Emirates’ global media strategy, planning, social, traditional and digital media work. Emirates Group’s VP for corporate communications, market and brand Boutros Boutros says: “As our industry is driven by change and opportunity, it’s essential.
More About Advertising
JUNE 12, 2017
The most recent report by the Association of National Advertisers (ANA) is an eye opener for the adtech industry. The report provides insights into the problems with programmatic ad buying, specifically the fact that there is no measurable way to tell if buyers or brands are getting what they pay for. Initiated by the Association.
More About Advertising
JUNE 15, 2017
WPP boss Sir Martin Sorrell (below) has been telling Campaign (which is going monthly from weekly on the eve of its 50th birthday, interestingly) that media agencies are facing a dramatic structural shift as clients decide they want “the best solution” rather than working with one agency.
More About Advertising
JUNE 15, 2017
Mike Nicholson is executive creative director of independent London agency Brave. My Top Tips for Cannes My first pick is Meet Graham, the only person designed to survive on our roads. Part interactive sculpture, part educational tool and ultimately a catalyst for conversation, Graham shows us how the human body would need to change to.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
More About Advertising
JUNE 15, 2017
With Cannes Lions 2017 on the horizon, YouTube has released its special edition Cannes YouTube Ads Leaderboard of highest scoring ads. These ads represent 11.8 million hours watched for the whole Leaderboard. The top ads include: Heartstring numbers from Knorr, Hyundai and Budweiser. Star power including John Cena for Cricket Wireless, Jennifer Hudson and various.
AdPulp
JUNE 15, 2017
Content and social media marketing get beaten up by old school ad men for focusing on “the conversation,” instead of the sales pitch. I think the reality is a bit different than the reported complaints. Car companies, real estate companies, clothing companies, restaurants, and hotels all use social media to share their assets with the […].
AdPulp
JUNE 13, 2017
This coming Sunday, you have the opportunity to bring home the root beer. Nevermind that dad prefers real beer. A&W Root Beer "Caught On Snap" from Lucky Post on Vimeo. I must admit, I don’t care for the Richards Group-made commercial. I don’t care for it because the ideas behind it are corrosive and don’t […]. The post For Father’s Day, Will It Be A&W or Buffalo Wild Wings?
AdPulp
JUNE 16, 2017
In honor of Father’s Day, Cub Cadet is highlighting what dad really wants. And what dad really wants is to shred things that make no sense to him. Dad also wants a deal. From June 14-21, Cub Cadet is offering a $200 mail-in rebate on select lap bar zero-turn mowers. Agency: Colle McVoy. The post Ties Collect Dust. Mowers Perfect Lawns. appeared first on AdPulp.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
JUNE 16, 2017
On this week’s #MediaSnack Tom and David consider how strategy has become more important than media buying in determining success and giving marketers an edge. The increasing role of media thinking also fits into their on-going analysis of key changes a year after the ANA’s Media Transparency Report. For the last decade, they argue, the.
More About Advertising
JUNE 16, 2017
We’ve had lots of Top Tips for Cannes – Channel 4’s ‘We’re the Superhumans,’ road safety campaign Meet Graham and State Street Advisors’ ‘Fearless Girl’ have appeared most often here, you must have seen them by now – but Leo Burnett in Chicago has been doing it even longer than we have, with, it says,
More About Advertising
JUNE 16, 2017
WPP digital media agency Essence is replacing Maxus in GroupM’s four-strong global line-up (Maxus is being merged into MEC as something or other) and four senior Maxus executives have found a place in the lifeboat. Maxus Americas CEO Steve Williams will become North America CEO at Essence. Maxus UK CEO Nick Baughan (left) will become.
More About Advertising
JUNE 14, 2017
Long-serving AMV BBDO CEO Ian Pearman is leaving in August to join fellow Omnicom-owned agency TBWA as regional president of Asia. Pearman (left), who took over as CEO of the UK’s biggest agency in 2010, will be replaced by group chairman and his predecessor as CEO, Cilla Snowball. In some ways London adland has been.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
JUNE 14, 2017
Will the 21st Century Woman be represented at Cannes? This is the first year in eight that I’ve not made the June pilgrimage to Cannes. Will I miss it? I tell people I won’t – and in a way, that’s correct. My liver will be better off for it. The general ego and bluster around.
More About Advertising
JUNE 14, 2017
Long-serving US Honda agency RPA is back with a blockbuster for Honda’s new Odyssey minivan, showing two big monsters fighting over a school bus to introduce its ability to keep little monsters apart in the back of the car. Great stuff in some ways but is it a leap too far to the wholesome (if.
More About Advertising
JUNE 14, 2017
The Advertising Standards Authority (ASA) has retrospectively banned a gaggle of ads by BT featuring the expensive talents of Ryan Reynolds, for making misleading broadband speed claims. Now there’s a thing. One of them featured Reynolds dangling in the air from a helicopter, claiming he still had a broadband connection. It’s good to see BT.
More About Advertising
JUNE 14, 2017
Advertisers and their agencies are heading in opposite directions when it comes to working out how terms of business can be constructed to ensure they are mutually beneficial, according to a new report from media change consultants ID Comms. The findings of the 2017 Global Media Terms Survey reveal that agencies are still regarded with.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
JUNE 13, 2017
Anomaly is making its debut for important new client Virgin Trains, asking us if we prefer “Spandau or speedcore.” Speedcore, it seems, is loud, aggressive music (you can also have thrashcore should you be especially brave) while Spandau refers not to a prison in Germany but smoochers Spandau Ballet. Point being that travelling by Virgin.
More About Advertising
JUNE 13, 2017
1. CLR James in ‘Beyond a Boundary’ wrote: “What does he of cricket know who only knows of cricket?” I used to substitute ‘advertising’ for ‘cricket’ – a point Jeremy Bullmore has made in the past with particular reference to James Webb Young’s ‘How to become an Advertising Man’ (written in the days when there.
More About Advertising
JUNE 13, 2017
BBH is making its debut for Uber and, no, it isn’t set in an employment tribunal or penitentiary but shows Miles and Grace on a groovy night out courtesy of Uber: ‘Anywhere. Effortlessly.” It actually starts out in what we used to call a disco. Has there ever been a good ad set in a.
More About Advertising
JUNE 13, 2017
Jason Romeyko (below) has been appointed to the newly created role of worldwide executive creative director at German-based Serviceplan International. Serviceplan has 34 agencies across the world. Global CCO is Alexander Schill. Romeyko says: “My dream is to take the diversity of international cultures and agency profiles to transform Serviceplan into an industry and household.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
JUNE 12, 2017
Mother has patented wacky in its various ads for Stella Artois and here’s another weirdo, the ones you only seem to get in beer commercials. ‘Host One To Remember’ it’s called with a cavalier disregard for grammar. The cheesy approach – this is supposedly a singularly naff summer party – is tricky to pull off.
More About Advertising
JUNE 12, 2017
Is the great TV-fuelled football gravy train hitting the buffers? Figures from Sky and broadcast measurement body BARB, collated by the FT, show that Premier League football viewing figures on Sky last year dropped 14 per cent despite the broadcaster – currently the subject of a bid from Rupert Murdoch’s Fox – coughing up £10m.
More About Advertising
JUNE 10, 2017
On this week’s #MediaSnack Tom and David mark the one-year anniversary of the landmark Media Transparency Report published by the Association of National Advertisers on 7th June 2016. This week they focus on changes in the use of media technology and consider what’s happened in the previous 12 months and what are likely to be.
Expert insights. Personalized for you.
78 
Let's personalize your content