More About Advertising
MAY 27, 2016
For an industry that talks a lot about change and is surrounded by change, advertising hasn’t really changed that much. But its future depends on embracing new possibilities, on new mindsets, and on new processes. Of all media, outdoor advertising could be best placed to show how exciting our industry can become – if we.
Gods of Advertising
MAY 25, 2016
According to Tim Nudd’s marvelous piece in Adweek, this Secret deodorant commercial debuted on the season premier of The Bachelorette -a show I deplore but my wife and daughter’s adore. I’m not going to get into a rant on that but I do recognize the genius of this media buy. Like the Bachelor , the Bachelorette is a reality show about choosing a mate for life.
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AdPulp
MAY 26, 2016
How do you manage employees in a professional manner without stifling creativity? What’s more, how do you do it without sacrificing payroll, taxes and all the other things necessary to run an optimal business? The key is to do three things: First, use the right systems to run your business. Second, hire the right talent. […]. The post Don’t Let Managing Your Employees Stifle the Creative Process appeared first on AdPulp.
All About Advertising Law
MAY 26, 2016
By Wikidata (www.wikidata.org) [ CC BY-SA 3.0 ], via Wikimedia Commons Website disclosures are a hot topic these days , and are not new. And yet, you should still be paying attention to the law as it evolves around this important component of your website. There are nuances to consider, and, in California, we now have some clarity on how to analyze a browsewrap agreement.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
MAY 25, 2016
Out of home industry heavyweights Kevin Shute and Richard Blackburn are launching a new OOH communications agency – Partisan Communications. The new agency is partnering with Eric Newnham’s Talon Outdoor, the leading independent agency that handles Omnicom’s OOH spend in the UK. Shute has been running his own OOH company Rainmaker and before that was.
More About Advertising
MAY 27, 2016
At this rate there won’t be anyone left. CHI&Partners CCO Jonathan Burley (left) is leaving the agency after six years. One of a number of well-known faces in London’s adland to depart the scene or move on recently. Burley has a terrific pedigree, having been ECD at Leo Burnett and before that a creative director.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
MAY 25, 2016
Procter & Gamble deodorant Secret is “stress tested for women” (who don’t sweat, they perspire – or is that sexist?) so Wieden+Kennedy HQ in the US has come up with some gruelling tasks or questions – for them, like proposing. Nice and simple. W+K in the US sometimes overdoes things in the urge to be.
More About Advertising
MAY 23, 2016
To Rome for M&M Global’s Festival of Media, which meant I missed the D&AD Awards in London. D&AD’s big winner was Y&R New Zealand for its ‘McWhopper’ campaign, an effort to get McDonald’s to join with its client Burger King to support World Peace Day. McDonald’s declined. Clever stuff but it’s PR not advertising.
More About Advertising
MAY 21, 2016
RKCY?Y&R has won Lombard Odier, a Swiss wealth and asset manager determined to make a bigger impact on the world stage with a big new ad campaign. The account is believed to be worth about £15m. As gnomes of Zurich go (as we used to call them) Lombard Odier has a considerable pedigree, founded in.
More About Advertising
MAY 27, 2016
Everybody seems to think that M&C Saatchi has won the home Office’s ‘counter-extremism’ account, worth a supposed £60m for ten campaigns a year. This sounds like the brief from hell but if M&C has indeed won it it represents an opportunity to put the agency back on the map in a positive way after some.
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More About Advertising
MAY 26, 2016
You change the owners and you change the people. My colleague Paul Simons has commented today on the many changes at BBH and the dangers involved in changing an agency’s DNA. Now Richard Warren (below), who became group CEO of DLKW Lowe not that long ago, has left in the aftermath of Lowe’s merger with.
More About Advertising
MAY 26, 2016
Art imitating advertising is something we’re going to get more used to as brands become more involved with music and film. KBS Albion’s ‘Pool Kid’ ad for Thomas Cook caused a stir when the track, by Tam Cooper, went to number one in the Spotify charts and now Sony Music has signed young Cooper, launching.
More About Advertising
MAY 26, 2016
The departures from BBH have all the hallmarks of an advertising agency ‘under new management’. It happens most of the time when an agency hands across the controls to the train set to someone else, and in particular when it is to a buyer. What I have found intriguing is the speed at which founders.
More About Advertising
MAY 26, 2016
On this week’s #MediaSnack Tom chats with Jenny Biggam, co-founder of The7Stars, the UK’s leading independent media agency. Tom and Jenny discuss The7Stars’ innovative approach to media agency structure, her perspective on the current discussions and concerns over media transparency and how Jenny has made talent her focus as leader of the company.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
MAY 26, 2016
There won’t be anyone we know left at BBH soon: now deputy ECD Rosie Arnold, who joied the agency from college back in the 1980s, is leaving to be creative partner and head of art at rival AMV BBDO. Arnold (left) became a creative director in 1999 and deputy ECD in 2008. BBH founder Sir.
All About Advertising Law
MAY 25, 2016
Any company that is regulated and examined by the Consumer Financial Protection Bureau (CFPB) knows how expansive the Bureau’s reach is. Despite challenges in the Congress and the courts, the CFPB is not slowing down. On May 5, 2016, the CFPB released a notice of proposed rulemaking that would ban consumer financial companies from using mandatory pre-dispute arbitration clauses in consumer financial contracts (see our more detailed discussion here ).
More About Advertising
MAY 25, 2016
Volkswagen is back in the advertising arena following its little global difficulty with emissions, this time for the launch of the new Tiguan SUV. These days people seem to buy a car – even a monster like this – because it’s a mobile on big fat wheels. So agency adam&eveDDB has produced a campaign: Cool.
All About Advertising Law
MAY 24, 2016
By Alejandro Zorrilal Cruz [Public domain], via Wikimedia Commons Cognitive claims remain a top priority for the Federal Trade Commission (“FTC”) as the Commission continues to target claims that dietary supplements or learning programs can improve cognitive performance. The FTC just announced a proposed settlement with LearningRx Franchise Corp. (“LearningRx”) concerning the company’s marketing of its “brain training” programs.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
MAY 24, 2016
Diversity is all the rage these days and an interesting new development is New York agency Joan, launched by former Pereira & O’Dell and Wieden+Kennedy creative star Jaime Robinson (below right) and Lisa Clunie from female-focussed media company Refinery29. Clunie has also worked at Saatchi & Saatchi, Fallon and BBH New York. Joan is named.
More About Advertising
MAY 24, 2016
Be careful what you wish for. Andy Pearch (below), co-founder of global media advisory firm MediaSense, reveals the dangers for advertisers of trying to control prices in the media marketplace. Concerns are rising among advertisers over the increasing complexity and exoticism of operating and trading practices at media agencies. Media agencies have always trodden a.
More About Advertising
MAY 24, 2016
It’s been a while since we’ve heard from Linus Karlsson, formerly head creative honcho at McCann and a founder of Mother in the US, but he’s back with a newish agency – Ming Utility & Entertainment Group – and a long form web comedy series, ‘Fishing Without ChromaPop’ for Smith Optic’s ChromaPop sunglasses.
More About Advertising
MAY 24, 2016
Will this be the year of Lucky Generals? The newbie agency has made quite an impact in London over the past couple of years but there comes a point at which you have to do big campaigns for big brands. Last year the agency won Twitter, but we haven’t seen much yet, and last week.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
MAY 23, 2016
The news that Marks & Spencer are reviewing their advertising arrangements is predictable and in many ways a sad indictment on senior M&S management. They have tried everything else over the last five years or so without being able to reverse the decline in clothing sales and market share so finally it is the turn.
More About Advertising
MAY 23, 2016
Marks & Spencer is reviewing its account after a 16-year stint at RKCR/Y&R. Such a pitch was almost inevitable following the appointment of long-serving former food boss Steve Rowe to succeed Marc Bolland as CEO and the retailer’s enduring inability to grow its non-food business. Curiously this is another ‘closed’ WPP pitch.
More About Advertising
MAY 23, 2016
The&Partnership’s Rapier has won Habitat’s customer management account following a pitch. Rapier has been tasked with the creation of a customer database, new customer segmentation and the development of a data-driven ECRM programme, using all available data sources from Habitat stores and online. Habitat managing director Clare Asken says: “The Habitat brand is all about.
More About Advertising
MAY 21, 2016
Lucky Generals is one of the hottest newbie agencies in the UK, handling Paddy Power, Twitter and new client Premier Inns among others. Here co-founder and strategist Andy Nairn (below) gives his Top Tips for Cannes. Call Sweden Those crazy Vikings at the Swedish Tourist Association have just launched the world’s first national phone number.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
All About Advertising Law
MAY 23, 2016
By Jaidan899 (Own work) [ CC BY-SA 4.0 ], via Wikimedia Commons FDA finalizes rule to revise Nutrition Facts panels for foods and Supplement Facts panels for Dietary Supplements. On May 20, 2016, the U.S. Food and Drug Administration (FDA or the Agency) issued a final rule (Rule) that overhauls the design and content of nutrition labeling for foods and dietary supplements (known as the Nutrition Facts label for packaged foods and the Supplement Facts label for dietary supplements).
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