Sat.Jan 21, 2023 - Fri.Jan 27, 2023

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Disney Is Bringing Tech Used for The Mandalorian to Its Advertising

Adweek

When it comes to kicking off 2023 upfront events, this is the way. Disney is starting the 2023 upfront season on Wednesday with its third annual tech and data showcase--and will tout how the same tech used in its films and shows, such as the Disney+ series The Mandalorian, can power its clients' advertising efforts.

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Fail to your first 10 users

The Ad Tech Blog

“ Fail to learn ” has been a famous motto encouraging founders to push through rapid product iteration. I don’t know any founder eager to make mistakes. The “ learn ” piece is the insurance to claim once you inevitably fail while testing your product. What’s odd is that technical consultants, such as CTOs, VPs of Eng., or Tech Leads, advise founders to fail their first users; “ don’t worry if your first 10 users leave angry; use them to learn and c

Marketing 203
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Top 3 priorities for your 2023 B2B marketing strategy

Martech

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Surely, it will be a year filled with innovation and creativity as technology brands worldwide strive to stay competitive in a rapidly changing landscape. Reaching buyers today is difficult. With the many platforms and apps, it can take time to understand where your audience spends time online.

Marketing 137
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The best prompts for using ChatGPT for digital marketing

Smart Insights

Practical examples including 8 recommended GPT-3 prompts to support content marketing, email marketing, search and social media marketing In Part 1, of my review of marketing applications of Chat GPT, I reviewed the quality of output and interactions of the … The post The best prompts for using ChatGPT for digital marketing appeared first on Smart Insights.

Marketing 140
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Dee Snider Sings for His Supper in New Campaign for Audio Tech Brand

Adweek

Dee Snider can still screech out a tune that harkens back to his Twisted Sister days--and shatters any nearby drinking glass. But his hearing hasn't aged quite as well after all those years of heavy metal stardom. So when Snider finds himself at a noisy restaurant, he and his rock singer friend have to bust.

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It’s Happening: The DOJ Is Suing Google For Alleged Monopolistic Ad Tech Practices

AdExchanger

Ready, set. sue. On Tuesday, the antitrust division of the Department of Justice formally sued Google over its alleged (ahem) monopolization of the digital advertising market. The post It’s Happening: The DOJ Is Suing Google For Alleged Monopolistic Ad Tech Practices appeared first on AdExchanger.

Ad Tech 125

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2023 essential digital marketing tools [Infographic]

Smart Insights

Use our updated digital marketing tools infographic to manage how you use marketing technology As marketers today, we’re fortunate to have a huge number of free and low-cost digital marketing tools to give us insight into our customers, competitors, and … The post 2023 essential digital marketing tools [Infographic] appeared first on Smart Insights.

Marketing 138
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New Cannabis Trade Group Aims to be the ‘Got Milk’ of Weed

Adweek

For anyone who's ever heard that cannabis is a gateway drug, here's a baby boomer couple willing to confirm those suspicions, but in a way that's counter to the old war-on-drugs definition. These distinguished-looking folks, stars of an upcoming campaign from a newly formed cannabis trade group, have found weed use to be an entree.

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4 Data Privacy Trends for 2023

Ad Monsters

Many have wondered whether the recent focus on data privacy within advertising will continue. We expect that trend to continue in light of the pace of change which has made compliance a moving target in terms of what regulators consider sufficient. With that in mind and Data Privacy Day 2023 now here, I wanted to talk about which privacy trends you should keep an eye on in 2023. 4 Data Privacy Trends to Watch for 2023 State Laws Will Drive Compliance Needs The alphabet soup of state privacy legi

Ad Tech 120
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Why we care about compliance in marketing

Martech

Marketing laws and regulations are nothing new. Until relatively recently, marketing regulations rarely went beyond the realms of trademark, truth in advertising and similar areas of consumer protection. The 21st century changed much of that. Data got faster, cheaper and more voluminous. Search engines, social networks, tracking widgets and more have made it easy for even the most novice of two-bit marketing organizations to get the most direct form of customer insight — in the form of something

GDPR 131
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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Microsoft Pours Billions into Expanding OpenAI Partnership; Chinese NFT Platforms Expand into Hong Kong

Exchange Wire

In today's ExchangeWire news digest: Microsoft enhances its investment into OpenAI partnership; China's NFT platforms move into Hong Kong to avoid compliance risks; and Disney announces it will apply Hulu's ad targeting capabilities to Disney+ from April. Microsoft expands OpenAI partnership Tech [.] The post Microsoft Pours Billions into Expanding OpenAI Partnership; Chinese NFT Platforms Expand into Hong Kong appeared first on ExchangeWire.com.

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When McKinney Sought to Buy an Influencer Agency, Here’s How It Landed on August United

Adweek

Creative and media agency McKinney has acquired August United, an influencer marketing agency previously owned by Audacious Studios. The move gives McKinney, which is part of the Cheil Worldwide network of agencies, a presence in Phoenix Ariz., where August United is headquartered, as well as a firm foothold in the growing micro and mid-tier influencer.

Agency 296
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Imagining A World In Which Google Is Forced To Divest GAM

AdExchanger

The Department of Justice wants to break up Google's ad tech stack. But how would separating Google's publisher technology into a standalone entity affect the ad ecosystem? There are pros The post Imagining A World In Which Google Is Forced To Divest GAM appeared first on AdExchanger.

Ad Tech 113
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Why we care about search marketing

Martech

Search marketing is a very big deal. Consider: While Google doesn’t disclose exact figures, numbers are estimated to be anywhere from 3.5 billion to a truly staggering 8.5 billion per day. Any way you slice it, it amounts to millions of searches per minute , all day, every day. And a huge percentage of those users are researching products to buy, deciding whether to buy those products, looking for options from multiple sellers and so on.

Marketing 123
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Heinz says it’s time to ditch Roman numerals for Super Bowl 57

Marketing Dive

“LVII Meanz 57” is meant to play off the brand’s ketchup packaging, which has for over 100 years boasted a trademarked number 57 on its label.

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Instagram Wants to Turn Your Photos Into NFTs

Adweek

There's nothing like going on a cool trip and posting the photos and videos on social media. As platforms experiment with Web3 technologies more and more, platforms like Meta are looking to offer more creative ways for users to express themselves, such as creating and buying NFTs. Last year, Instagram selected a few creators to.

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Tech layoffs? Great companies are actively hiring marketing technology talent

Chief Martech

In my previous post, I boldly predicted that we’re on the verge of a whole series of martech innovations : AI, composability, AR/VR, even, yes, “Web3” While I agree with the pessimists that 2023 will be a challenging year for a lot of martech vendors, I believe this is more of a business cycle bump in the road, rather than the end of an industry.

Marketing 116
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Why and how to use loss aversion in email marketing (plus 4 examples)

Martech

As customer acquisition keeps getting more expensive, it makes sense to market more effectively to the customers you already have. Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset. Knowing which approach to use — now, that’s the hard part!

Marketing 105
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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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KFC Canada unveils winterized outdoor basketball court

Marketing Dive

As part of the “KFC Buckets Are Life” campaign, the court features pre-warmed basketballs and nets made to look like the chain’s chicken buckets.

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GroupM’s EMEA CEO Demet ?kiler Joins Publicis Groupe

Adweek

Advertising agency network Publicis Groupe has named GroupM's CEO for EMEA Demet ?kiler as its chief operating officer (COO) for EMEA. ?kiler, who was also the country chair for WPP in Turkey and a member of GroupM's global leadership team, will join the rival agency network and be charged with scaling and delivering new cross-culture.

Agency 238
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Persado Reveals Top- and Least-Performing Words for Engaging Consumers

Martech Series

Generative AI Company Analyzes 21.6 Billion Impressions Across Retail, Travel, and Financial Services Persado, the Motivation Artificial Intelligence (AI) company that generates personalized communications at scale, has released its lists of the 10 best- and least-performing words in consumer marketing for 2022—and what the findings mean for brands amid uncertain economic conditions in 2023.

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37 questions to ask call analytics vendors during the demo

Martech

It’s easy to see why call analytics platforms have become an essential martech tool. They let marketers collect, analyze and act upon the growing volume of data being captured from inbound calls to businesses. After you’ve determined if your company needs one , it’s time to select a vendor and schedule demos. It’s important to schedule them as close together as possible to help make relevant comparisons.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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What TikTok’s shifting US presence means for social media

Marketing Dive

Privacy concerns over the app’s ByteDance ownership have led to growing institutional scrutiny, raising the specter of broader implications.

Media 122
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Not Your Typical Sneaker Drop: Shoe Brand Calls Out Fashion’s Bad Practices

Adweek

Fashion brands often try to build hype with product drops-but not for a reason like this. German sneaker label Ekn has released a new shoe that calls attention to the fashion industry's exploitative business practices. The sneaker, named Kamthala, flips the script on a common model whereby some fashion companies design products in the Global.

Fashion 252
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Next Generation Content Tech Startup Bridged Seals Six Figure Investment

Martech Series

Bridged , the world-first no-code AI solution to automate content marketing funnels for publishers, has raised more than £575,000 (€650,000) in new investment which will help fund the startup’s global growth journey. Next Generation content tech startup, Bridged, uses artificial intelligence to understand visitor intent and identify hotspots within content – whether in text, audio or video – which are anticipated to generate engagement.

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MarTech’s marketing operations experts to follow

Martech

Marketing operations is what makes the magic happen. These are the folks who see that your martech stack doesn’t get stuck. They are the maestros, modelers and makers who make sure the trains run, the data is digestible and that you have the programs you need. Where would we be without them? That’s too scary to think about. Here’s our list of MOps experts who have the ear of the profession.

Marketing 106
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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Disney Ups The Ante On Targeting And Measurement Ahead Of The 2023 Upfronts

AdExchanger

Disney will expand Hulu’s ad targeting capabilities to the Disney+ ad-supported tier. And speaking of ads, Disney is prioritizing its programmatic tech stack to stay ahead of competition for streaming The post Disney Ups The Ante On Targeting And Measurement Ahead Of The 2023 Upfronts appeared first on AdExchanger.

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Getting Accurate Data on Creators Is About to Get Tougher

Adweek

As the creator economy matures, more reliable metrics should emerge for marketers. But, marketers say, it's still a challenge to make informed decisions when picking creators to work with. Data about whether a creator's audience syncs with a brand's customers, or whether the creator receives sufficient interactions on their posts, is hard to come by.

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Burberry ad shocks with a double mastectomy for Valentine’s Day

More About Advertising

Fashion brands love to be provocative, and perhaps Burberry has had enough of creating beautiful, award-winning ads like last year’s “Open spaces” which everyone agreed was stunning, including the Cannes Lions judges. For Valentine’s Day, the British fashion brand is going for something much more controversial. Its new campaign includes a striking image of a.

Fashion 105
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Webinar: 5 CX trends that will shape 2023

Martech

No matter the situation, one principle in delivering great customer experiences holds true: creating stellar experiences for your existing customers is the best way to attract new ones. This webinar will explore how brands uniquely listen to customer feedback and apply the latest techniques to garner meaningful, actionable customer insights to drive increased engagement with customers and employees from the front line to the C-suite.

MarTech 100
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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.