Disney Is Bringing Tech Used for The Mandalorian to Its Advertising
Adweek
JANUARY 24, 2023
When it comes to kicking off 2023 upfront events, this is the way.
Sat.Jan 21, 2023 - Fri.Jan 27, 2023
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Fail to your first 10 users
The Ad Tech Blog
JANUARY 25, 2023
“ Fail to learn ” has been a famous motto encouraging founders to push through rapid product iteration. I don’t know any founder eager to make mistakes. The “ learn ” piece is the insurance to claim once you inevitably fail while testing your product. What’s odd is that technical consultants, such as CTOs, VPs of Eng.,
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Tinuiti Snaps Up Ampush To Enhance Its Social Chops
AdExchanger
JANUARY 24, 2023
Independent performance agency Tinuiti is making a bigger push into social with the acquisition of growth marketing shop Ampush on Tuesday. The post Tinuiti Snaps Up Ampush To Enhance Its Social Chops appeared first on AdExchanger.
Tech layoffs? Great companies are actively hiring marketing technology talent
Chief Martech
JANUARY 25, 2023
Dee Snider Sings for His Supper in New Campaign for Audio Tech Brand
Adweek
JANUARY 27, 2023
Dee Snider can still screech out a tune that harkens back to his Twisted Sister days--and shatters any nearby drinking glass. But his hearing hasn't aged quite as well after all those years of heavy metal stardom.
Burberry ad shocks with a double mastectomy for Valentine’s Day
More About Advertising
JANUARY 27, 2023
Fashion brands love to be provocative, and perhaps Burberry has had enough of creating beautiful, award-winning ads like last year’s “Open spaces” which everyone agreed was stunning, including the Cannes Lions judges.
It’s Happening: The DOJ Is Suing Google For Alleged Monopolistic Ad Tech Practices
AdExchanger
JANUARY 24, 2023
Ready, set. On Tuesday, the antitrust division of the Department of Justice formally sued Google over its alleged (ahem) monopolization of the digital advertising market. The post It’s Happening: The DOJ Is Suing Google For Alleged Monopolistic Ad Tech Practices appeared first on AdExchanger.
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When McKinney Sought to Buy an Influencer Agency, Here’s How It Landed on August United
Adweek
JANUARY 25, 2023
Creative and media agency McKinney has acquired August United, an influencer marketing agency previously owned by Audacious Studios. The move gives McKinney, which is part of the Cheil Worldwide network of agencies, a presence in Phoenix Ariz.,
A Net Fix for Netflix: Latest Earnings Report Confirms It’s Streaming’s World—We Just Live in It.
MNTN
JANUARY 26, 2023
When Netflix finally pulled back the red curtain on its latest earnings report last week—the first since the streaming giant announced its entry into the ad-supported streaming space—it answered the burning question that we all had: will they or won’t they see success with this new strategy?
Imagining A World In Which Google Is Forced To Divest GAM
AdExchanger
JANUARY 26, 2023
The Department of Justice wants to break up Google's ad tech stack. But how would separating Google's publisher technology into a standalone entity affect the ad ecosystem? There are pros The post Imagining A World In Which Google Is Forced To Divest GAM appeared first on AdExchanger.
The Industry Reacts to DOJ Suing Google
VideoWeek
JANUARY 26, 2023
The Justice Department’s (DOJ) antitrust lawsuit against Google has sent ripples across an industry that has waited years for the search giant’s ad market domination to face meaningful scrutiny.
New Cannabis Trade Group Aims to be the ‘Got Milk’ of Weed
Adweek
JANUARY 24, 2023
For anyone who's ever heard that cannabis is a gateway drug, here's a baby boomer couple willing to confirm those suspicions, but in a way that's counter to the old war-on-drugs definition.
Audio Ads: Just a hype or here to stay?
Monetize More
JANUARY 26, 2023
Audio advertising is a rapidly growing ad format in programmatic advertising, driven by the increasing consumption of audio platforms such as podcasts and music streaming services.
IAB To Apple: Please, Take A Seat At The Table
AdExchanger
JANUARY 25, 2023
Digital advertising’s biggest trade organization, the IAB, took a shot at Apple on Monday. Apple’s AppTrackingTransparency framework undermines advertising, according to the IAB, even as Apple builds its own ad The post IAB To Apple: Please, Take A Seat At The Table appeared first on AdExchanger.
Mobile Monday: In 2023, Your Attention is Required
Digital Turbine
JANUARY 23, 2023
It’s not a big surprise that the more you pay attention to something, the better you’ll remember it. But when it comes to mobile advertising, even a few seconds of attention can have a dramatic result on campaigns – for both recall and conversions.
Not Your Typical Sneaker Drop: Shoe Brand Calls Out Fashion’s Bad Practices
Adweek
JANUARY 24, 2023
Fashion brands often try to build hype with product drops-but not for a reason like this. German sneaker label Ekn has released a new shoe that calls attention to the fashion industry's exploitative business practices.
Top 3 priorities for your 2023 B2B marketing strategy
Martech
JANUARY 26, 2023
As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Surely, it will be a year filled with innovation and creativity as technology brands worldwide strive to stay competitive in a rapidly changing landscape. Reaching buyers today is difficult.
Digital Twins Of The Customer: The Future Of Data Collection
AdExchanger
JANUARY 25, 2023
A probabilistic and iterative model like the digital twin of the customer (DToC) may be more useful during uncertain times, when customer behavior becomes harder to predict based on historical The post Digital Twins Of The Customer: The Future Of Data Collection appeared first on AdExchanger.
3 Ways Marketers Can Leverage CTV to Engage Highly Segmented Audiences in 2023
Ad Monsters
JANUARY 23, 2023
In 2023, the continued increase in cord-cutters and the predicted recession will collide to further Connected TV (CTV)’s advertisement potential on advertising-based video-on-demand (AVOD) and free ad-supported streaming TV (FAST) channels.
Heinz Puts Super Bowl’s Use of Roman Numerals on Trial
Adweek
JANUARY 27, 2023
International food producer Heinz is having some fun around the number 57 that appears on its tomato ketchup bottles, tying it in with this year being the 57th Super Bowl--or LVII as it's branded.
3 email marketing shifts to make in 2023
Martech
JANUARY 27, 2023
We made it to 2023! As we closed in on the end of the year in December, the finish line seemed awfully far away. Many marketers told me they were busier than ever.
Disney Flexes Programmatic Muscles At This Year’s Tech & Data Showcase
AdExchanger
JANUARY 25, 2023
Disney bumped up its annual Tech & Data Showcase to January this year to prove it has what it takes to compete for streaming dollars during the upfronts with an The post Disney Flexes Programmatic Muscles At This Year’s Tech & Data Showcase appeared first on AdExchanger.
Why digital clutter is driving brands to rethink the value of newspapers advertising
Digiday
JANUARY 25, 2023
Last month, General Electric took over The New York Times’ print advertising for a day throughout the news, business and arts sections of the paper amounting to 22 full-page color ads as well as five partial pages.
Even Customers Who Are ‘Too Cool For McDonald’s’ Eat There
Adweek
JANUARY 26, 2023
Fast food giant McDonald's latest campaign in Eastern Europe focuses on relaying the brand's appeal to less likely audiences. The appeal of the "Golden Arches" to people of varied social outlooks is showcased across three 30-second films created by TBWALatvia.
Why we care about compliance in marketing
Martech
JANUARY 27, 2023
Marketing laws and regulations are nothing new. Until relatively recently, marketing regulations rarely went beyond the realms of trademark, truth in advertising and similar areas of consumer protection. The 21st century changed much of that. Data got faster, cheaper and more voluminous.
With All Eyes On Ad Tech, Is Invective The Best Way Forward?
AdExchanger
JANUARY 27, 2023
Privacy is one of the most pressing issues facing the online advertising industry – and antagonizing lawmakers who already don’t have the highest opinion of the online advertising industry could The post With All Eyes On Ad Tech, Is Invective The Best Way Forward? appeared first on AdExchanger.
How NFTs could evolve for brands — now that marketers know what they actually are
Digiday
JANUARY 26, 2023
For the most part, non-fungible tokens (NFTs) have been a bust for the marketing and media worlds, mostly the terrain of crypto buffs who invested a lot of coin in seemingly similar-looking pieces of virtual art. That era, or what Tyler Moebius calls NFT 1.0 is rapidly coming to an end, as the 2.0
Getting Accurate Data on Creators Is About to Get Tougher
Adweek
JANUARY 26, 2023
As the creator economy matures, more reliable metrics should emerge for marketers. But, marketers say, it's still a challenge to make informed decisions when picking creators to work with.
What TikTok’s shifting US presence means for social media
Marketing Dive
JANUARY 26, 2023
Privacy concerns over the app’s ByteDance ownership have led to growing institutional scrutiny, raising the specter of broader implications
With The Rise Of TikTok, TV Advertising Will Get A Boost
AdExchanger
JANUARY 24, 2023
TikTok’s claim to fame isn’t just viral dance trends; the platform is impacting consumer buying patterns and advertising strategies, writes Stacy Durand, co-founder of SmartMedia Technologies. The post With The Rise Of TikTok, TV Advertising Will Get A Boost appeared first on AdExchanger.
How Retailers and Publishers Will Shape a Better Future in 2023
Ad Monsters
JANUARY 25, 2023
2023 will be the year that retailers and publishers forge more strategic partnerships to fuel better advertising. The timing couldn’t be better. The entire digital ecosystem is under pressure.
To Grow This Year, Data Clean Rooms Shoot for Interoperability
Adweek
JANUARY 23, 2023
Data clean room companies, which help publishers securely match their audience's first-party data with that of marketers, are aiming to capture more market share as the ad industry seeks more privacy-focused ways of targeting.
Heinz says it’s time to ditch Roman numerals for Super Bowl 57
Marketing Dive
JANUARY 27, 2023
“LVII Meanz 57” is meant to play off the brand’s ketchup packaging, which has for over 100 years boasted a trademarked number 57 on its label
Disney Ups The Ante On Targeting And Measurement Ahead Of The 2023 Upfronts
AdExchanger
JANUARY 23, 2023
Disney will expand Hulu’s ad targeting capabilities to the Disney+ ad-supported tier.
Why Vice, BBC, WaPo, others see new TikTok teams as the next wave of specialist publishing talent
Digiday
JANUARY 25, 2023
TikTok first, TikTok this, TikTok that. With continued emphasis on the short-form video app, news publishers have turned to talented TikTok specialists to get a grip on what works. The reason – as ever – with TikTok comes down to its audience.
Instagram Wants to Turn Your Photos Into NFTs
Adweek
JANUARY 27, 2023
There's nothing like going on a cool trip and posting the photos and videos on social media. As platforms experiment with Web3 technologies more and more, platforms like Meta are looking to offer more creative ways for users to express themselves, such as creating and buying NFTs.
The Misconceptions of the Adblock User: A Conversation with Marty Krátký-Katz
Ad Monsters
JANUARY 24, 2023
When you hear the term adblock user, you associate certain characteristics with that demographic. For example, some publishers assume adblock users perceive digital advertising as evasive.
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