Disney Is Bringing Tech Used for The Mandalorian to Its Advertising

The company previews its technology and data showcase, shifts upfront week event location

When it comes to kicking off 2023 upfront events, this is the way.

Disney is starting the 2023 upfront season on Wednesday with its third annual tech and data showcase—and will tout how the same tech used in its films and shows, such as the Disney+ series The Mandalorian, can power its clients’ advertising efforts.

The company is expecting thousands of attendees (customers, agencies and press) for its live and virtual show, which is set to come in at under an hour and include a Q&A.

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