More About Advertising
JUNE 24, 2018
WPP has begun its expected programme of disposals in the wake of Sir Martin Sorrell’s departure, with its stakes in Buenos Aires-based software business Globant and digital ad exchange AppNexus first on the block. American Telecoms giant AT&T is to bid $1.6bn for AppNexus, creating a third force in big digital exchanges behind Google and.
InMobi
JUNE 28, 2018
We are delighted to announce that Diageo India in partnership with InMobi has won the Best Use Of Mobile award at the Indian Digital Marketing Awards (IDMA) 2018 hosted by Exchange4Media in Mumbai on June 27, 2018. Exchange4media formulated the Indian Digital Marketing Awards in 2010 with the objective to recognize, celebrate and encourage the work being done in the digital marketing space - specifically, internet, mobile, gaming, social media and the blogosphere.
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AdGlow
JUNE 26, 2018
As one of the world's most significant sporting events, the World Cup’s global reach provides marketers with a golden opportunity to tap into people’s passion for football.
AdPulp
JUNE 25, 2018
Women in Saudi Arabia may now legally drive. Given that it’s 2018, let’s call this a small, but notable, advance for human rights. Al Jazeera reminds us of the oppressive situation inside the absolute monarchy to this day: “This system has stripped Saudi women of the rights that most Muslim women elsewhere enjoy. A woman […].
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
JUNE 28, 2018
Sir Martin Sorrell may have thought he’d drawn a line under the controversial circumstances of his WPP exit at Cannes – denying the unspecified allegations of personal misconduct – but now a number of emails of have surfaced fanning the flames. The FT was copied in on what it calls a number of encrypted “anonymous.
InMobi
JUNE 25, 2018
It’s no secret that advertisers are increasingly turning to video advertising to reach mobile-centric audiences. Numbers released in April 2018 from the Interactive Advertising Bureau show that around 60 percent of all digital ad spend is now going towards video , and that two in three advertisers are moving money away from television spots to fund more mobile video advertising.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
JUNE 24, 2018
Predicting the future of advertising is a vacuous exercise, but one that the business press consistently puts forward because people are concerned about the jobs they have today, and the jobs they may or may not have tomorrow. There’s no question that the agency business fighting through a period of radical change to the business […]. The post Advertising Agencies Have A Future, Maybe Even A Bright and Prosperous Future appeared first on Adpulp.
More About Advertising
JUNE 27, 2018
It is a rare and pleasant moment when a TV spot breaks through the clutter of creative wallpaper with a storming piece of excellence. Audi does it with its latest ‘Clowns’ ad from BBH which, to my shame, I’ve only just caught up with. Sondheim’s ‘Send in the clowns’ as the audio is one of.
illumin
JUNE 27, 2018
Continuing with our Programmatic Ad Formats series we’ll be reviewing a new(er) kid on the block: programmatic audio. This is an exciting addition to digital advertising that was only enabled quite recently in programmatic platforms like ours. Brand marketers have long understood the power of audio messaging to connect with audiences. Whether delivered in a music, news, sports or political talk environment, the use of audio ads is experiencing a renaissance as advertisers take advantage of digit
AdGlow
JUNE 27, 2018
Instagram recently announced the launch of IGTV. A feature which will allow Instagram users and content creators to upload videos up to an hour in length.
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AdPulp
JUNE 28, 2018
Imagine your entire gender not being allowed to drive a motor vehicle. Then after 100+ years of prohibition all of a sudden one day last week you could freely punch it…where in the world would you go? Perhaps, you’d like to score some American fast food from a drive-up window. Novelties! From June 24 to […]. The post Burger King Introduces #WhoppHer of a Promo in Saudi Arabia appeared first on Adpulp.
More About Advertising
JUNE 26, 2018
Are you hoping to break the doldrums of a 9-to-5 schedule in favour of an online business? It is no surprise that countless entrepreneurs are now embracing such a lifestyle. It is estimated that more than 140,000 websites are registered every day! However, not all of these will prove to be successful from a long-term.
All About Advertising Law
JUNE 26, 2018
Following confusion in both the courts and the FCC, Congress is now looking to step in and resolve disputed provisions of the Telephone Consumer Protection Act (TCPA). As readers of this blog know, earlier this year in ACA Int’l v. FCC , 885 F.3d 687 (D.C. Cir. 2018), the D.C. Circuit set aside the FCC’s interpretation of “automatic telephone dialing system” (ATDS) as it was defined in the FCC’s 2015 TCPA Order (2015 Order).
More About Advertising
JUNE 24, 2018
Omnicom won Cannes this year with BBDO crowned network of the year for the seventh time and the UK’s adam&eveDDB named creative agency of the year followed by Omnicom/BBDO’s AMV BBDO and BBDO New York. Jung Von Matt was the leading independent agency followed by Droga5 and Wieden+Kennedy. MJZ won the Palme D’Or award for.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdPulp
JUNE 29, 2018
In lottery marketing, as in America itself, it’s all about the big win. One minute you’re p **g in a pot, the next you’re sitting on a golden throne. All because the lottery called your number at long last. Cleveland-based independent agency, Marcus Thomas zagged where others zig. The agency’s new work for The Ohio Lottery […].
More About Advertising
JUNE 29, 2018
The World Cup is about halfway through and digital agency DMS has been totting up the brands that seem to be prospering from it, with sponsor Budweiser in the lead. Here are some of the leading lights so far. Official “partners’ like Qatar Airways and Gazprom don’t seem to figure – wonder why? Maybe the.
More About Advertising
JUNE 29, 2018
Sadly it’s no surprise that 34 per cent of women and nine per cent of men who work in communications and marketing have been the victims of sexual harassment. Nor that booze, travel and events are the most common scenarios for offence. The Advertising Association, NABS and WACL have come up with some pretty depressing.
More About Advertising
JUNE 29, 2018
Some big advertisers including Unilever and L’Oreal may be worried about the veracity of so-called “influencers,” often YouTube performers plugging brands, but that doesn’t seem to have derailed the influencer business. Now M&C Saatchi has bought two related influencer outfits – Red Hare Digital and Grey Whippet – and rolled them into a new entity.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
JUNE 28, 2018
Amazing that Canon is still in business given the ubiquity of mobile phone cameras. Anyway it is and, in a new campaign from VCCP, it’s trying to persuade Canon customers/prospects to “try a new experience for the first time” and capture it on a Canon camera. For which purpose it’s enlisted Parkour (free running) troop.
More About Advertising
JUNE 28, 2018
Any biggish piece of business departing WPP is newsworthy theses days – at least as far as stock watchers are concerned – and $550m Revlon media, which departed MediaCom in March, has found a new home at Interpublic’s Initiative. MediaCom resigned the business, partly in frustration no doubt, as it had been appointed as Revlon’s.
More About Advertising
JUNE 28, 2018
David Harris is chief creative officer at gyro where he’s been for three years. He’s on a mission to prove B2B can be just as creative as B2C. Previous roles include ECD at Wunderman, Draft FCB and IMP London. He was also the co-founder of LIDA, part of M&C Saatchi. Desert Island Ads Although there.
More About Advertising
JUNE 28, 2018
The World Cup is one of the world’s biggest marketing opportunities – but some brands’ strategies have more holes than Panama’s defence. Here are four lessons we’ve learned from the tournament so far. 1. Free Whoppers for ‘husband-hunters’ was a right royal mistake The Russian arm of fast-food chain Burger King has apologised after offering.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
JUNE 28, 2018
BBH London CEO Ben Fennell is leaving the agency after 25 years (he joined as a graduate) to set up his own business which sounds like an consultancy cum agency. Maybe a ‘cagency?’ Meanwhile Accenture Interactive founder and MD Christine Removille (Accenture is the new model ‘cagency’) is going the other way, becoming global president.
More About Advertising
JUNE 27, 2018
Ocean Outdoor has agreed a partnership with the All England Lawn Tennis Club which will see highlights from Wimbledon shown across Ocean’s full motion large format screen portfolio. Ocean will also broadcast both women’s and men’s Wimbledon Finals matches live on its new screen in Westfield Square, Westfield London on July 14 and July 15.
More About Advertising
JUNE 27, 2018
Skoda is reviewing its UK ad account according to Campaign, no great surprise as it’s reviewing its global ad account – also handled by Publicis Groupe’s Fallon – and Fallon in the UK has produced a series of absolute clunkers including a set with “brand ambassador” Sir Bradley Wiggins (maybe not Fallon’s choice) and a.
All About Advertising Law
JUNE 25, 2018
The Federal Trade Commission (FTC) continues its oversight of charitable fundraising conduct. This month, the FTC issued guidance for both donors who donate to charities through online giving portals and businesses that offer such portals. The agency also warned consumers to be wary of potential charity scams in the wake of recent natural disasters that trigger solicitations for money to help victims of those disasters.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdPulp
JUNE 25, 2018
Life is not an either/or proposition, and applying that principle to modern marketing is basically what’s at the core of Michael Solomon’s new book Marketers, Tear Down These Walls! Liberating the Postmodern Consumer. Solomon breaks his book into several chapters that focus on traditionally opposing forces: Us versus them, me versus we, offline versus online, […].
More About Advertising
JUNE 25, 2018
I hadn’t been to Cannes for a while, but by all accounts the bars and the parties were a lot less packed this June than they have been in recent years. Agency budget cuts and Publicis Groupe’s temporary Cannes embargo helped reduce numbers, but there was also speculation that #MeToo had kept people away, as.
More About Advertising
JUNE 25, 2018
Eric Newnham, CEO of Talon, reflects on the recent FEPE Congress for the global out of home industry where he spoke about how automation is driving change for the better in OOH. Digitisation and technology are having a transformational impact on the Out of Home advertising business globally, coming a long way from one of.
All About Advertising Law
JUNE 28, 2018
States can now require internet retailers to collect sales taxes even if the retailer has no physical presence in the state. In South Dakota v. Wayfair , the Supreme Court overturned its 1992 decision in Quill Corporation v. North Dakota , which limited a state’s ability to impose its sales tax on an out-of-state retailer. In Quill the Court ruled that only a retailer that had a physical presence in a state by means of employees, stores, warehouses, or the like was required to collect such
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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