Basis

AUGUST 14, 2023

Think market conditions are slowing investment in marketing? Think again. Even in the face of persistent inflation and economic uncertainty , businesses are prioritizing their martech and adtech stack(s). More than three-fourths of small and midsize US businesses say they’re preparing to invest in marketing tech tools in the next 12 months, and while close to 40% of B2B marketers are facing budget cuts, nearly 45% of those same marketers are planning to spend more on martech this year.

MarTech 86

MarTech Pop-Up Brand Awareness Fashion 86

The Ad Tech Blog

AUGUST 16, 2023

I Hear You, But Let’s Rethink This Engineers frequently approach with the refrain, “Let’s slow down and address our tech debt,” or “We had to cut corners last time to meet our deadline; we need to tidy up.” Or, they might adopt a diplomatic tone, stating, “We need to concentrate on scalability to accommodate more users.” You’ve nurtured a culture of pushing beyond limits, extra effort, and going the extra mile.

Marketing 237

Marketing 237

Adweek

AUGUST 15, 2023

Design plays a vital role in crafting meaningful experiences and driving innovation across industries. Whether it's product, graphic or user experience, design is about more than aesthetics. Designers must grasp user needs, solve complex issues and ultimately create value. To explore design's impact on consumer and business growth, we sat down with Mauro Porcini, svp.

Food 234

Food 234

AdExchanger

AUGUST 17, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Leave Those Kids Alone Adalytics is taking a second swing at Google. On Thursday, it released its second The post Google Accused Of Tracking Children’s Data; Malvertising Makes A Malign Online appeared first on AdExchanger.

Ad Exchange 98

Ad Exchange 98

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

AdPushup

AUGUST 16, 2023

Here’s something that everyone can agree with: Video ads are the future of advertising. HubSpot research states that more than 50% of consumers want to see videos— more than any other type of content. While advertisers and marketers have known about this opportunity, publishers are still a little skeptical about video ads. However, many video [.

Video Ads 98

Video Ads Banner Advertising Marketing 98

The Ad Tech Blog

AUGUST 14, 2023

We’ve all been there. You’ve got this vibrant remote team , a mix of individuals from different corners of the world, converging in the digital space to propel your startup forward. But sometimes, just sometimes, things don’t go as planned. Let’s unpack this delicate subject. The Wrong Reasons to Trim Down First, let’s get clear about some of the worst reasons you might be tempted to trim down your remote team: Performance Issues: So you think one of your remote wor

Finance 185

Finance Communications Conversion Marketing 185

AdExchanger

AUGUST 16, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Work Behind The Patchwork Big Tech has long railed against the US adopting a patchwork of state privacy The post The Unintended Privacy Law Patchwork; Amazon Extends Ads To Third-Party Sites appeared first on AdExchanger.

Ad Exchange 98

Ad Exchange 98

VideoWeek

AUGUST 14, 2023

Following the depths of the pandemic, the big four agency holding groups’ (WPP, Publicis Groupe, Interpublic Group, and Omnicom Group) quarterly financial results generally made for happy reading. Low revenues in 2020 meant that from Q2 2021 onwards, organic revenue growth was high across the board. This was to be expected given the low base set by 2020.

Agency 98

Agency Retail Media Food 98

Martech

AUGUST 17, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week.

Marketing 97

Marketing SEO MarTech Communications 97

Adweek

AUGUST 17, 2023

For Pereira O'Dell chief growth officer Mona Munayyer Gonzalez, using her professional voice always felt more like an earned privilege than an inherent asset. When she tried to move forward on a project by presenting a list of opinions from people across the agency, her former boss paused and reminded her that she wasn't being.

Agency 229

Agency 229

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Advertising

AdExchanger

AUGUST 16, 2023

How will gen-AI content resonate – or not – with consumers? That’s the big question, according to Todd Hassenfelt, Colgate-Palmolive’s ecommerce director. The post How Old-School CPGs Are Leaning In On Generative AI appeared first on AdExchanger.

eCommerce 98

eCommerce 98

Exchange Wire

AUGUST 16, 2023

With ATS Singapore fast approaching, and ahead of their appearance at the event, LoopMe's head of SEA and ANZ, Alberico de Nardis, sat down with ExchangeWire to discuss future trends within APAC, the importance of Ad Net Zero, M&A opportunities [.] The post LoopMe’s Alberico de Nardis on Trends in APAC, AI’s Role in Digital Marketing, and ATS Singapore appeared first on ExchangeWire.com.

Marketing 97

Marketing 97

Seth Godin

AUGUST 16, 2023

I was happily pedaling along on the rail trail when three spandex speedsters blew by me on their handmade carbon bikes. For a moment, I was disheartened. What’s the point–they’re speedy, I’m not. Then I realize that it’s not a bike race, it’s a bike ride. There is no winning, just the riding.

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96

Adweek

AUGUST 17, 2023

In an ever-evolving social media age, it can feel as if there's always a new celebrity or influencer scandal that commands public attention. In August alone, notable celebrities and influencers entered career-damaging lawsuits, accidentally started a riot and were brought back to life. And that's just the tip of the iceberg--drama on maximalism-design-Tok likely ended.

Media 226

Media 226

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

AdExchanger

AUGUST 16, 2023

Chatting with clean rooms is becoming a trend. AppsFlyer launched a function within its data clean room that allows marketers to pose their business questions in natural language. The post AppsFlyer Adds ChatGPT To Its Clean Room appeared first on AdExchanger.

Marketing 98

Marketing 98

Ad Wisey

AUGUST 15, 2023

eCommerce stores often put up great hopes for Q4 sales. It is not surprising – last year Shopify alone has reported a record $7.5B in sales in just one Black Friday / Cyber Monday weekend. A staggering 19% growth from 2021, this trend promises even more sales opportunities this high season. Starting from as early as Halloween and ending on New Year’s eve, 2023 holiday sales season for online stores should be epic.

Retargeting 95

Retargeting eCommerce CPA Machine Learning 95

Martech

AUGUST 16, 2023

Modern B2B customers aren’t just expecting more these days — they’re downright demanding it. Clunky interfaces and slow responses won’t cut it anymore. Today’s customers want quick answers, personalized experiences, and zero redundant conversations. And why shouldn’t they? With today’s powerful marketing and sales platforms at our fingertips, there’s no excuse for falling short.

AutoMobile 95

AutoMobile Conversion Audience Marketing 95

Adweek

AUGUST 14, 2023

You're not imagining the influx of brand advertisements when buying groceries online at Target.com or seeing sponsored options in the search results when surfing Amazon Prime for a new bathing suit. Those are retail media networks (RMNs) at work. New RMNs are popping up left and right every day. As of 2022, National Retail Federation.

Retail 227

Retail Pop-Up Media Advertising 227

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

AdExchanger

AUGUST 15, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Cost Of Ad-Free(dom) Streaming is getting a lot more expensive. The average cost for major ad-free streaming The post Why Streaming Costs So Much; Twitter Throttles Traffic To Musk’s Rivals appeared first on AdExchanger.

Ad Exchange 98

Ad Exchange 98

AdPushup

AUGUST 16, 2023

Video ads are the future of advertising. HubSpot research states that more than 50% of consumers want to see videos— more than any other type of content. While advertisers and marketers have known about this opportunity, publishers are still a little skeptical about video ads. However, many video ad types are perfectly designed to benefit publishers [.

Video Ads 94

Video Ads Banner Advertising Marketing 94

Martech

AUGUST 14, 2023

In the marketing industry, the debate between being a jack-of-all-trades or a master of one is perennial. This discussion is vital for anyone in the marketing industry, particularly those in leadership roles like CMOs. Often, in an era where people praise specialization as the key to success, many underestimate the value of being a generalist. But why is this so?

Marketing 94

Marketing SEO Communications MarTech 94

Adweek

AUGUST 18, 2023

Ad buyers who asked YouTube not to run their ads on kids' channels saw their advertisements on this content anyway, three buyers told Adweek. This comes as Google is, once again, under fire, this time for YouTube ads allegedly leading to tracking of children, according to The New York Times. A business-to-business client of independent.

Advertising 216

Advertising Ad Tech 216

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

AdExchanger

AUGUST 15, 2023

As cookie deprecation closes in on third-party data, the advertising industry must find new ways to approach audience targeting. In search of better-performing identity graphs, advertisers and publishers are beginning The post How Data Clean Rooms Are Helping Deliver On The Promise Of Advanced TV Advertising appeared first on AdExchanger.

Cookies 98

Cookies Advertising Audience GDPR 98

Seth Godin

AUGUST 17, 2023

Does it need defending? The sign on some bushes near a park in my town says, Beware: Bee’s. A local merchant adds a note to some receipts that says, Your awesome. It’s tempting to speak up and point out that the sky comma is showing up where it shouldn’t. And missing when it might be helpful. But language shifts, changing over time, and as we become ever more post-literate, it’s not hard to imagine that the apostrophe’s assigned role is ending.

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91

Martech

AUGUST 17, 2023

I recently spoke to a CMO who said, “We have to be more aligned with sales and customer success. But, I also know that my team has a hand in every stage of the customer lifecycle and driving revenue.” I am fortunate enough to have many conversations with CMOs, but not every time does one bring a smile to my face; this one did. Why? Because this CMO clearly understood the mandate for him and his team — engage the customer at every stage of the journey and, in so doing, generate revenue for the or

Marketing 93

Marketing Machine Learning Conversion MarTech 93

Adweek

AUGUST 14, 2023

When Allison Wolf entered the workforce, promoting altruism in advertising felt more like an oxymoron than a feasible career arc. But after shadowing colleagues who used marketing spend on inclusive media, she realized brands can covertly contribute to social change when they promote their products in the right places. Not long after joining WPP's Mindshare.

Media 216

Media Advertising Marketing Agency 216

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

AdExchanger

AUGUST 13, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon Prime(s) Its SSP Play Based on its job listings, Amazon is getting ready to launch a supply-side The post Amazon Readies A Supply-Side Platform; The CTV Hype Train Is Losing Steam appeared first on AdExchanger.

Ad Exchange 98

Ad Exchange 98

Ad Badger

AUGUST 17, 2023

SUBSCRIBE Get the Guide to Using AI for Amazon FBA Here The Future Is Now! Michael sits down with Clement. Read More How Can I Use ChatGPT To Advance My Amazon PPC Campaign? [The PPC Den Podcast] The post How Can I Use ChatGPT To Advance My Amazon PPC Campaign? [The PPC Den Podcast] appeared first on Ad Badger.

Education 90

Education Advertising 90

Martech

AUGUST 15, 2023

The CDP Institute defines a customer data platform as “packaged software that creates a persistent, unified customer database that is accessible to other systems.” That’s a great place to start, but the CDP space is constantly evolving. A number of high-profile CDPs have been acquired by broader digital experience platforms over the past few years; big players like Adobe and Oracle have created their own CDPs; and rather than ingesting data from numerous sources, some CDPs are now offering the o

Healthcare 91

Healthcare MarTech Education Marketing 91

Adweek

AUGUST 14, 2023

When Initiative U.S. CEO Stacy DeRiso joined the IPG media agency in 2021, it was an "interesting time" to assume the role, she mused. The agency had just secured the T-Mobile business--a $1.2 billion account. Amid the "great resignation," Initiative retained a surprising number of its employees. But as new business came in, many employees.

Agency 212

Agency Media 212

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.