More About Advertising
JUNE 26, 2020
WPP is merging Grey Paris into Ogilvy Paris – both still operating under separate brand names – in what may be the first of many such mergers among the big ad holding companies’ venerable creative networks. The merged agency will be integrated into Ogilvy’s office on rue Marbeuf. Ogilvy Paris co-presidents Emmanuel Ferry and Matthieu.
AdPulp
JUNE 22, 2020
When you make a commercial, you have between 15 and 90 seconds to tell the brand’s story and convince people to learn more and to desire more. It’s not easy to do, and it’s not done all that well all that often. When it is done well, we take notice. Right now, Levi’s is getting […]. The post Commercials And Content Marketing Are Advertising’s Meat & Potatoes appeared first on Adpulp.
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Gods of Advertising
JUNE 25, 2020
It’s one of several lines in the Big Book you balked at. There aren’t many mind you. But this one feels religious, not spiritual. God didn’t make this claim. He, She or It wouldn’t. A person did. Came to believe that a power greater than ourselves could restore us to sanity. Almost every idea, if not word, in Step 2 belies the absolutism of God is or He isn’t.
InMobi
JUNE 25, 2020
In the first part of this blog , InMobi pinned insights from industry leaders on the digital evolution, relevance of communication, data-led mobile insights, and creating lasting connections as a part of the ‘New Normal.’ Here are thoughts from a few more leaders on “Marketing in the New Normal.” Purpose-driven Advertising will Help Build Lasting Connections Eka Sugiarto, Head of Media – Indonesia and SEAA, Unilever “This pandemic is far from over and between
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
JUNE 23, 2020
Cannes Lions is doing its virtual bit and one of the topics – inevitably – is black representation in the ad industry. Here’s CEO of We Are Pi Alex Bennett-Grant with a taste. Bennett-Grant reckons casting is a particular problem: 94% of those surveyed (We Are Pi’s sample of 500) believe the ad industry needs.
AdPulp
JUNE 25, 2020
Major League Baseball will be back soon. A second spring training will begin next week, with opening day in late July. Is this an encouraging sign or a desperate plea to return to a normal that just isn’t there? Time will tell. Meanwhile, here in Texas, we’re experiencing a surge of COVID-19 cases, and the […]. The post Reflections In the American Mirror: Baseball, Race, and Pancake Mix appeared first on Adpulp.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
JUNE 26, 2020
By August 15, 2020, the second iteration of the Transparency and Consent Framework (TCF 2.0) will be the official technical standard for managing consumer preferences like opt outs and opt ins with the broader ad tech space. Here’s what you need to know about TCF 2.0 and how InMobi is here to help. At its core, TCF 2.0 intends to build a more responsible and self-regulated ad ecosystem.
More About Advertising
JUNE 24, 2020
Ambitious marcoms group MSQ Partners has agreed a deal to buy smaller rival Be Heard Partnership for £6.2m. Be Heard was founded by Peter Scott, of WCRS and Engine Group fame. Scott left in 2018. MSQ is backed by private equity firm LDC. If the deal goes through MSQ will acquire Be Heard agencies MMT.
Admixer
JUNE 26, 2020
As the coronavirus pandemic progresses, customers become more cautious regarding their purchases in the range of categories. Under the pressure from decreasing budgets, marketers transition to more flexible and affordable digital ad formats. The common digital channels may not function as effectively during the crisis. Lockdown reshaped behavioral patterns, changed daily routines, and prioritized new […].
illumin
JUNE 26, 2020
DTC Ecommerce growth is accelerating and so is the process of natural selection. Achieving scale and profitability is limited to under %1 of the brands selling online. In this Virtual Panel, moderated by AcuityAds’ Chief of Strategy, Seraj Bharwani, we discuss the opportunities and challenges associated with launching and growing a DTC eCommerce business.
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InMobi
JUNE 23, 2020
We are pleased to announce our new partnership with Meetrics to offer more advertisers the transparency required to trust ad delivery data. With this new partnership, we are taking another step forward in strengthening our commitment towards measurement and verification of ad effectiveness. As content consumption behavior and advertiser ad budgets increasingly shift to digital channels like mobile, viewability as a measure of ad effectiveness has evolved from something that’s nice to have
More About Advertising
JUNE 26, 2020
Hitherto all-conquering Facebook (with advertisers and media agencies anyway) is now like a rabbit in the headlights as the Anti-Defamation League in the US bites, sparked by Black Lives Matter. Now Verizon, which spends around $2m on Facebook and Instagram, is the biggest company to join the #StopHateForProfit July ad boycott. Even more worrying for.
All About Advertising Law
JUNE 23, 2020
In a case that may have significant implications for the remedies available to the FTC, the Supreme Court issued its opinion yesterday in Liu v. SEC. We’ve written previously about Liu and several cert petitions now pending at the Court. The Court held that the SEC may only obtain disgorgement from defendants as equitable relief under 15 U.S.C. § 78u(d)(5) to the extent the disgorgement is limited to the defendant’s net profits gained from the defendant’s unlawful conduct.
illumin
JUNE 25, 2020
Our Most Viewed Video Ads chart for March is here! While we were expecting to see a few more #IWD2020 spots make it into the list, only one from Apple made it in. The post MOST VIEWED VIDEO ADS: FATHER’S DAY appeared first on AcuityAds Inc.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Lemonads
JUNE 22, 2020
In this article, we will go over the pros and cons of organic traffic for a publisher. Let’s get started by having a look at all the benefits of organic traffic for a publisher. Benefits of SEO traffic for publishers Which websites are monetized through advertising or partnerships? In the great nebula of websites, there are different approaches on the part of their publishers.
More About Advertising
JUNE 24, 2020
Remember 2018, when Publicis Groupe stayed away from Cannes Lions, in order to spend the money on its new inter-agency platform, Marcel? This year, when the rest of the industry is staying away, Publicis Groupe has got the keys to the Palais du Festival and is holding its own internal awards ceremony – to be.
InMobi
JUNE 24, 2020
Welcome to another edition of Mobile Insights with InMobi! This is our new Q&A series, where we sit down with leading mobile marketing and in-app advertising experts to get their take on the current state of the world. Note: Want to listen to previous editions of Mobile Insights with InMobi? Head to our SoundCloud page for more. For this interview, I sat down with Tejaswi Gautam, GM of Device Solutions at InMobi, to chat about the current state of affairs for telcos and wireless carriers in
Single Grain
JUNE 26, 2020
Want to grow your organic traffic by 20-100%? Looking for SEO techniques that'll increase your rankings and send you free, qualified traffic? Try our powerful suite of SEO tools, ClickFlow, with a free 21-day trial. Click here to learn more or just get started. UPDATED! This post on effective SEO techniques has been refreshed for 2020. TABLE OF CONTENTS: Improve User Experience Across Your Entire Site.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Lemonads
JUNE 21, 2020
In terms of marketing strategy, there are some methods you need to know about. We made you a very complete email marketing guide and added a few tips and tricks at the end to help you grow your business the right way. Hop on, and let’s get started. Definitions Email marketing is one of the main methods to generate some serious leads and build trustful relationships with your audience.
More About Advertising
JUNE 23, 2020
Omnicom’s adam&eveDDB has been named the (virtual) Cannes Lions European Agency of the Decade, pipping sibling AMV BBDO to the top spot – which won’t be any consolation at all to AMV which has seen A&E knock it off numerous perches including the UK’s biggest billing creative agency. Ogilvy Paris came a noteworthy third.
InMobi
JUNE 25, 2020
Amidst the pandemic, marketers are finding unique ways to create new demand, redefine value chains, and deliver brand experiences. Marketers are embracing this disruption to repurpose their core marketing strategies that align with the new normal way of marketing, i.e. through digital evolution. The big question arises “How can Marketers scale their Marketing strategies in the ‘New Normal?
Single Grain
JUNE 23, 2020
NOW UPDATED! This post on creating an effective content marketing strategy to grow your brand has been updated for 2020. Content marketing is no longer the simple, easy-to-execute tactic it was in the early days of the boom when it was all about blogs and keywords, and “content strategy” was a concept that was yet to be born. Back in 2010, it was easy to gain a competitive advantage through content marketing, but ten years later, it’s a tactic that few businesses fail to employ.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Lemonads
JUNE 26, 2020
The number of daily emails sent and received each day has risen from 281 billion in 2018 to more than 305 billion in 2020. While new ad formats and innovative approaches are changing the way companies market their products, many affiliates are still relying on email campaigns to generate a large portion of their profits. If you don't know what email marketing is, we invite you to start by reading our article: What is email marketing?
More About Advertising
JUNE 25, 2020
Olympus is selling off its camera division after 84 years (it now makes its money from medical equipment) but, in its pre-smartphone heyday, was a famous advertiser – via the great CDP inevitably. CDP was the expert in lining up celebs and others for its flights of fancy, in this case David Bailey, Phil Daniels.
AdPulp
JUNE 23, 2020
The Lincoln Project has been hitting Don Trump hard. But there’s another attack group of former and current Republicans doing damage to Don. Republican Voters Against Trump is amplifying the voices of the millions of Republicans, former Republicans, and conservatives who simply cannot support Donald Trump this November. These people have a great diversity of […].
More About Advertising
JUNE 25, 2020
By Douglas Wood and Nick Swimer. On May 6 ISBA released a summary of a nine-month investigation into digital media buying in the United Kingdom. The investigation, led by PwC, examined the waterfall effect of an advertiser’s investment – the dilution of advertising spend before it reaches a publisher. Prior studies by the WFA (2014).
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
JUNE 25, 2020
Cannes Lions has been busily counting up its regional Agencies of the Decade (top award winners) and joining adam&eveDDB (European agency of the decade, below) are VMLY&R Dubai (Middle East and Africa), AlmapBBDO Sao Paulo (LatAm), Colenso BBDO Auckland (Pacific), Dentsu Tokyo (Asia) and Wieden+Kennedy Portland (North America). At some point there’ll be an overall.
More About Advertising
JUNE 25, 2020
Burger King is reopening in France so here’s Burger Klean, a spoof airline safety ad from the brilliant Buzzman. Burger King and David Miami have also landed The One Show’s top creative gong for ‘Moldy Whoppoer.‘ Pretty revolting I’d say but at least BK gives anything a whirl. Buzzman is in the Havas stable as.
More About Advertising
JUNE 24, 2020
These days would a (relatively) small brand essay a two-minute commercial from the hardly bargain basement talents of BBH? Yeo Valley did in 2010, two in the fact. This epic take-off of Take That (from ‘The Churned’) follows a two-minute rapping epic so guess it worked. Or that Sir John was very persuasive. Very BBH.
More About Advertising
JUNE 24, 2020
Ogilvy is, or was, the biggest agency in WPP’s creative line-up and for WPP CEO Mark Read to achieve his promised “creative transformation” needs to be firing on all cylinders. Its new global CEO to replace long-serving John Seifert (41 years at the agency) is Andy Main, global head of Deloitte Digital. Deloitte Digital is.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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