InMobi

DECEMBER 9, 2019

billion market in the U.S. To stay competitive, many pharmacies are increasingly leveraging automation and mobile app technology to provide a more engaging and personal experience for their customers. What kind of a difference do these apps make? And who specifically is using them? Who are these app owners?

Pharmaceuticals 52

Pharmaceuticals Ad Exchange Retail Marketing 52

InMobi

DECEMBER 30, 2019

As mobile devices become increasingly pervasive and indispensable, today’s consumer is by default a mobile consumer. The mobile phone is way more than a phone now, as the device is how we shop, communicate with others, travel, make payments, take consumer surveys and conduct many more activities.

Communications 52

Communications Entertainment Marketing Advertising 52

InMobi

DECEMBER 17, 2019

In the mobile app space today, there are many different ways to succeed. Damian Gray , Director of Customer Success at Apptopia, uses a data-led approach to help those he works with not just survive but thrive in this arena. My team also helps investors make educated decisions leveraging mobile signals.

Pop-Up 52

Pop-Up Conversion Rate Conversion Education 52

InMobi

DECEMBER 19, 2019

In the programmatic-first world of mobile advertising, data is central to everything. Data is extremely top of mind for just about everyone in the mobile marketing and advertising industries. How is data collected for mobile app ad campaigns, and what specifically is being gathered?

Advertising 52

Advertising Machine Learning GDPR Audience 52

Single Grain

DECEMBER 18, 2019

67% of social advertisers consider Facebook to be the most effective social media platform they use. At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy. In 2020, having a solid Facebook Ads plan — and using the right tools to execute it — is more important than ever.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

Single Grain

DECEMBER 2, 2019

Traditional marketing has been evolving so fast in the last couple of years. This relatively new marketing strategy is known as category design. In this article, we’ll explore category design 101, showing you how to implement it so that you can succeed in the age of disruptive innovation. What Is Category Design in Marketing?

Marketing 131

Marketing Food Audience Machine Learning 131

Single Grain

DECEMBER 24, 2019

If you sell a physical product, listing it on Amazon should be a part of your overall marketing strategy no matter where your primary store is. Another part of that strategy should be paying for advertising on the platform. Book My Free Marketing Consultation. What Makes Amazon Ads Different. And that’s powerful.

CPC 90

CPC Shipping Video Ads Retargeting 90