Fuel Lines
JULY 16, 2021
. If your agency’s social media participation isn’t developing new business leads, it’s important to know WHY. . From my experience, most agencies finally got on board with social media in 2010. They created their agency’s blog, Twitter, LinkedIn, Facebook and Instagram accounts and jumped in. 70% of marketers report that social media marketing delivers poor or average return on investment.
Martech
JULY 15, 2021
Qubit, the personalization engine for e-commerce, has launched Qubit CommerceAI, a new offering which supports 1:1 personalization in-the-moment. The tool uses deep learning rather than standard machine learning — a technique which employs non-linear layering of algorithms to discover pattern recognition across large data sets. It brings together customer data and product data, sifting through possibly thousands of SKUs, to make real-time 1:1 product recommendations, and to recommend next best p
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Single Grain
JULY 8, 2021
On the face of it, lead generation is not a complex concept. This marketing tactic is simply a way to find and connect with the right people at the right time to grow your customer pool. But conventional lead-generation tactics can be quite time-consuming and, at times, impractical. Businesses often find themselves wasting their resources trying to determine lead quality with in-house filtering procedures that take forever to deliver results.
AdPulp
JULY 27, 2021
“I always loved radio. Writing it. Listening to it. I also like to talk. One of my strategies in life is to ‘just keep talking until something good happens.’ That’s what a podcast is. The secret is to let the guest talk.” -Rob Schwartz When Dan Goldgeier and I started the Adpulp podcast, Ad Chatter, […]. The post Ad Chatter, the Podcast from the Makers of Adpulp.com appeared first on Adpulp.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
More About Advertising
JULY 29, 2021
Gaming has kind of snook up on the non-gaming world (a reducing space it seems) and now group-chatting platform Discord is making its bid to create a wider general-use community. Does the world need another one? Of course, don’t be silly. Agency AKQA invited Discord users to describe the platform in their own words with. The post Gamer platform Discord makes bid for the big time with winner from AKQA first appeared on More About Advertising.
illumin
JULY 13, 2021
How a full-funnel approach led to a 20% increase in average order value for a leading mattress retailer At illumin we’re big proponents of the connected consumer journey. We know different audience segments may require different messages at different points in their journey, and not all members travel at the same speed. The value […]. The post A connected journey should be the only journey in the new world of advertising appeared first on AcuityAds Inc.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JULY 22, 2021
When talking about martech, we most often think about tools that allow us to perform a specific task related to marketing — analyze traffic on our websites, aggregate and understand customer data, deliver personalized messaging, etc. But most marketing initiatives require we employ multiple tools to achieve our objectives. Just to use one example, we may use Google Doc to write a whitepaper, Canva to create graphics to illustrate it, and something like Adobe InDesign or Acrobat to bring it
Single Grain
JULY 9, 2021
The digital advertising landscape has faced some drastic changes in the past decade. With 763.5 million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. One such channel is native advertising, which has allowed publishers to continue to monetize their audiences while offering a pleasant reading experience.
AdPulp
JULY 15, 2021
Phyllis Kenner Robinson was born in New York City on Oct. 22, 1921. At age seven she declared her desire to become a poet. A few years later, she updated her ambitions. Unlike her peers, she knew she wanted to write advertisements from an early age. “I can remember that as a kid I was […]. The post Phyllis Robinson, Ad Legend appeared first on Adpulp.
More About Advertising
JULY 1, 2021
By Stacy Marcus and Deborah Bessner. The metaverse presents tremendous opportunities for brand and advertising growth, with brands ranging from Balenciaga to Microsoft and the NBA dipping their toes in the metaverse pool through NFTs, virtual worlds, and sponsorships. But what exactly is the metaverse and how can brands and advertisers unlock its potential?
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illumin
JULY 23, 2021
The post Webinar: How to measure the business impact of omnichannel, consumer journeys appeared first on AcuityAds Inc.
Smarty Ads
JULY 30, 2021
In February we implemented the 9 most wanted updates that included Cookie Sync, Traffic Logger, Auction Selector, and API collection to make your system flexible and transparent. In this month’s release of updates, we are rolling out the new portion of features that are going to accelerate.
Martech
JULY 16, 2021
Pre-pandemic life is starting to return. Travel is up. Masks are coming off. And indoor dining is an option once more. The relaxation in pandemic restrictions is also rippling through the business world as conferences and trade shows schedule in-person events for this summer and fall. We’re not surprised, since the last edition of our Events Participation Index showed that many marketers were ready to hit the conference hall floor as early as the third quarter of 2021.
Single Grain
JULY 16, 2021
Few e-commerce marketers can deny the power of Facebook Ads for delivering traffic and sales. Simultaneously, not many can deny that its traffic has become painfully expensive over the last two years. In this context, e-commerce marketers have no choice but to find new acquisition channels. For some, TikTok has been the answer to their prayers. In a year and a half, TikTok went from simply being one of the hottest new apps to becoming one of the most interesting advertising channels with new ad
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdPulp
JULY 8, 2021
The ad business is a Boys Club of the highest order. Zoe Scaman, a strategist, recently reaffirmed this fact and set the Interwebs on fire with her front-line reporting of the abuse she endured while working in agencies not her own. Her narrative is both raw and ugly as can be. Painful though it is, […]. The post The Ad Business Has A Problem with Boys Clubs, a.k.a.
More About Advertising
JULY 23, 2021
Just less than ten per cent of British Army soldiers are women so Karmarama is running new campaign aimed at women recruits – ‘A Soldier is a Soldier’ (well, yes.) Featuring some not-to-be-messed with women describing their jobs and the skills required. The client is actually outsourcing specialist Capita, not the good old MoD recruiting.
All About Advertising Law
JULY 19, 2021
With a new leader at the Federal Trade Commission comes new rules of practice. Chair Lina Kahn convened a first-of-its-kind open Commission meeting , allowing for live public comments following the meeting. In addition to issuing the Made in the USA Final Rule at the meeting, the FTC revised the procedures for issuing Magnuson-Moss Rules. This carries out Commissioner Chopra and now-Chair Khan’s call for more rulemaking , and the next step to former Chair Slaughter’s creation of a rulemaking gro
Smarty Ads
JULY 21, 2021
As users are surrounded by more and more ads online, banner blindness becomes a real concern. However, rich media units more actively engage a web user than standard text ads. Engaging animation or other types of ads within this format look fresh to the users and fulfill advertising purposes. “Rich.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
JULY 27, 2021
I can be a curmudgeon. Two decades as a marketing technology industry analyst has turned me into that guy who inspirational conference keynoters warn you about — the one who often replies, “been there, tried that.” Training and hard experience has taught me to see patterns, and in a martech world emphasizing new-and-shiny, patterns often do recur.
Single Grain
JULY 22, 2021
Considering that 50% of the world's population are social media users, and these people spend an average of 2 hours and 25 minutes on social networks each day (in the U.S. it's 2 hours and 3 minutes), social media has transformed marketing. . And with 1 billion users , 90% of whom follow at least one business account in-app, Instagram is still one of the most popular (and fastest-growing) social media platforms. .
AdPulp
JULY 30, 2021
When you play sports, a competitive fire is lit within. When you excel at sports and get the taste of sweet victory on your lips, feelings of pride, and a deep sense of accomplishment and empowerment wash over you. When you’re an American woman who plays sports at the highest level, you also serve as […]. The post Dick’s Sporting Goods Honors the Incredible Power of Female Athletes appeared first on Adpulp.
More About Advertising
JULY 22, 2021
Three out of five French consumers think brands make insincere claims about supposed purpose in their ads according to a survey by BVA for Paris ad agency Babel. So Babel, with directors Emma + Elliot from production company Birth has made an ad about it – as you do. Starring Delphine Depardieu, niece of Gérard. The post New French ad calls out - ads first appeared on More About Advertising.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
InMobi
JULY 15, 2021
After speaking with 30+ leading brands and retailers over the past six months, we realized that retailers are limited in their ability to maximize revenue from retail media. Through this effort, we found insights that have become the foundation for building an end-to-end platform that accelerates success for retailers. The last decade saw the rise of Shopify, Adobe, Magento and Salesforce Commerce Cloud to empower rebels against market leaders like Amazon and Alibaba, enabling platforms worldwid
Lemonads
JULY 30, 2021
High converting landing pages. While the affiliate marketing ecosystem revolves around consumers, advertisers play a crucial role when it comes to defining their own success. As a matter of fact, advertisers need to take every possible step to empower their affiliates and increase their chances of success, which translates into a higher number of conversions.
Martech
JULY 13, 2021
As part of the launch of MarTech’s Email Marketing Periodic Table, we are highlighting key chapters of the report. If you would like to check your own email strategy against the elements of good email optimization and deliverability, download the full periodic table today. The content provided within the email is just as important as the infrastructure and strategy behind it.
Single Grain
JULY 21, 2021
All SEO practitioners tremble every time Google modifies its ranking algorithm. Even a small change can end up causing massive cuts in their traffic volumes, and all within a few hours. Google also modifies its advertising platform, not to penalize its users but to empower them. Google wants you to spend more on their ad network because, let's face it, that's how they make money.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdPulp
JULY 22, 2021
“Visa has long stood for trust, security, acceptance, and inclusion.” Sorry. I pulled that from the press release. Let’s start over. How do you relate to the Visa brand? If you’re like most people, it’s pretty simple. Visa is a credit card that enables instant gratification. But Visa seeks to be more than a mere […].
More About Advertising
JULY 21, 2021
Can holding company CCOs actually make a difference or a are they, as some say of politicians, destined to fail? For the former it probably depends on how you assess their impact. Under former global CCO John O’Keefe WPP appeared to focus pretty exclusively on becoming the most-awarded holding company at Cannes, an award it. The post New WPP CCO Rob Reilly: how we'll become the world's most creative company first appeared on More About Advertising.
EGC Group
JULY 30, 2021
“Read any good books lately?” “Seen any decent movies recently?” These familiar questions about what to read or see are now joined by another medium: “Heard any cool podcasts?” Yes, the power of podcasts marches on. Podcasts entertain, and even educate. Oh, and now there are new and interesting possibilities for brand recognition, thanks to podcasts.
Smarty Ads
JULY 30, 2021
Since General Data Protection Regulations (GDPR) has come to enforcement in May 2018, many ad tech companies have embraced new data standardization practices and in-app GDPR compliant SDKs. SmartyAds has been the one among pioneers who adapted their Privacy Policies and SDK at once. As you might recall, GDPR.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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