Fuel Lines

FEBRUARY 21, 2019

There are important shifts that signal a brand will soon be shopping for new agencies on a permanent or per project basis, and the key is to strike at the earliest sign of opportunity. But how do you know when the iron’s hot? Predicting these timelines is part art, part science. The new business insight team at Winmo’s prospecting publication WinmoEdge even has an algorithm that monitors 17 variables known to impact agency shake ups (and predict them with 80% accuracy on their Vulnerable Account

Agency 203

Agency Brand Awareness ROI Media 203

Ad Espresso

FEBRUARY 6, 2019

Twitter may have invented social media hashtags, but Instagram put them on the map. Gving marketers something else to lose sleep over: how to create an Instagram Hashtags Strategy to get results. These days, Instagram hashtags not only categorize your content and makes it discoverable by users, but they are an effective way to get Read more.

Media 137

Media Marketing 137

More About Advertising

FEBRUARY 3, 2019

Out of Home (OOH) is a thriving medium in the media landscape, particularly due to the continued rise of digital. There has been ample investment by media owners into this area, which has culminated into a strong Digital Out of Home (DOOH) weekly reach. The reasons for this digital renaissance include repeated findings that DOOH.

Audience 107

Audience Media Finance Agency 107

Gods of Advertising

FEBRUARY 19, 2019

Regarding advertising and creativity, I’m exceptional at three things: copywriting, creating big ideas and presenting them. Even my detractors, bless them all, would grant me that. If pressed they might also tell you I’m efficient and have never missed a deadline; that I curate my work and put it into cohesive and winning presentations, always with options.

Healthcare 72

Healthcare Conversion Audience Media 72

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

AdPulp

FEBRUARY 4, 2019

Cindy Gallop continues to wallop the industry with painfully necessary truisms. In a recent interview she said: Q. What is the biggest mistake companies – brands or the industry – are making in their attitude to age today? A. They don’t understand that experience and expertise are incredibly time and cost-efficient, and that they could […]. The post Senioritis or Reggaemylitis?

Agency 70

Agency 70

Advertising to Baby Boomers

FEBRUARY 15, 2019

First post: 22 June 2018 Reefer Madness … If I listed all of marijuana’s claims – valid, maybe valid, yet-to-be-determined, complete poppycock – you’d go mad … Since then, even before then, we’ve been using : The mature stoner: why are so many seniors smoking weed? Older people are the fastest-growing group of cannabis users, as stigma fades and some seek an alternative to prescription drugs.

Education 61

Education Advertising Marketing 61

InMobi

FEBRUARY 27, 2019

Would a stockbroker invest in a stock if only the ticker prices were accessible and none of the firm’s financial statements? Definitely not. What is stopping the broker is the lack of transparency. As a consumer, we need transparency to make the right purchase decisions. The overarching purpose of transparency is to build trust. It is for this reason we don’t order medicines from an unknown drug store or provide our credit card details to a fintech upstart.

Advertising 52

Advertising Demand Side Platform Click Through Rate Fashion 52

More About Advertising

FEBRUARY 11, 2019

Nike seems to be trying to change the world – again – this time with Nike Italy’s ‘so-called ‘Stop at Nothing’ (Nulla Puo Fermaci) movement, more female empowerment but you probably guessed that. But a pretty fearsome lot they are, headed by paralympic fencer Bebe Vio. From Wieden+Kennedy London, directed by Park Pictures’ Georgia Hudson.

Agency 92

Agency Advertising 92

AdGlow

FEBRUARY 13, 2019

Linked before to the Dentsu Aegis, Havas and Universal McCann groups, Martínez Padilla brings an extraordinary knowledge of the advertising market. Adglow reinforces with this incorporation the attention and service to large accounts and media agencies, among which holds the largest market share. Adglow , one of the most prominent Spanish multinational companies in t echnology and advertising services for the main social networks , announces the incorporatio n to its management team of a profess

Agency 52

Agency Media Advertising Marketing 52

AdPulp

FEBRUARY 13, 2019

Human rights is a battle fought by people with disabilities every day of their lives. People with disabilities are not widely recognized for their contributions to society and the multiple gifts they bring to the people in their lives. National Down Syndrome Society and Saatchi NY are working to fix this. To mark NDSS’s 40th […]. The post Prepare To Lift Your Cognitive Ceiling appeared first on Adpulp.

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Advertising

Gods of Advertising

FEBRUARY 5, 2019

Be it agency or client-side, creative leadership has meant different things to different people in different types of organizations. The following is meant to clarify what an experienced CD, GCD or ECD could mean to your company right now and moving forward – should we be so lucky! The primary purpose of creative leadership is to enhance the creative reputation of the agency, to be a creative advocate for the agency (and its clients), and to help the agency win new business and to grow org

Agency 49

Agency Media Advertising Marketing 49

illumin

FEBRUARY 4, 2019

This year brands utilized nostalgia, humor, celebrities, and cause-marketing to grab viewer attention during the big game. Stella Artois. Coming in first place is Stella Artois with over 48 million views! The brand has combined celebrities, a great cause, iconic characters, and humor to come out on top. Stella Artois teamed up with Water.org for their Super Bowl ad for the second year in a row.

Video Ads 56

Video Ads Manufacturing Audience Agency 56

InMobi

FEBRUARY 13, 2019

Watch Our Whiteboard Video on Bid Shading Today, to determine the winner of an in-app programmatic auction, bid shading is becoming an increasingly common way to determine the final price paid of the demand-side platform (DSP) winning the auction. This model of bidding has arisen as more publishers and supply side platforms (SSPs) are moving to first price auctions - or considering this bidding strategy - as DSPs are not always keen on the highest bidder paying exactly what they bid.

Header Bidding 52

Header Bidding Demand Side Platform Ad Server Mobile Ads 52

More About Advertising

FEBRUARY 4, 2019

Mother is trying a new approach to global expansion by appointing its first set of international executive creative directors, Susan Hosking and Peter Robertson. The pair – both from New Zealand – have been working together at Mother London since 2002.

Agency 85

Agency 85

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

AdGlow

FEBRUARY 26, 2019

I was glad when AdWeek invited me to speak at #AWLATAM 2019 last week. And not only because Mexico City is one of my favourite places in the world to visit.

Marketing 52

Marketing 52

AdPulp

FEBRUARY 5, 2019

Inquiring minds sometimes want to know, how many people read Adpulp.com. According to our latest Google Analytics report, the site had 4800 users in January. As editor and publisher of the site, the number of readers is important to me, but I am more concerned with who reads Adpulp.com. For the past 14.5 years, this […]. The post Become A Premium Sponsor and Captivate The Adverati appeared first on Adpulp.

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All About Advertising Law

FEBRUARY 27, 2019

There is no denying that, at times, the express claims made on dietary supplement labels may seem to convey a broader implied claim to the consumer regarding the supplement’s performance benefits. While that may be true, last month the Ninth Circuit confirmed that plaintiffs cannot successfully allege that a lawful “structure/function” claim misleadingly implies that a dietary supplement will treat, cure, or prevent a disease under state law.

Food 45

Food Manufacturing Advertising 45

illumin

FEBRUARY 25, 2019

Artificial intelligence automates “intelligent” processes – i.e. human-esque tasks like decision making, problem solving and learning – that would otherwise require human intervention. And because computers are lightning fast, AI works and acts with speed and precision that mere mortals could never hope to achieve. Here is a quick look at how we got here: Stretching the timeline into today, we now have smart home devices, AI-fueled bank fraud protection, and online customer chat bots making life

Machine Learning 53

Machine Learning Conversion Education Audience 53

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

InMobi

FEBRUARY 11, 2019

Too often, in-app advertising and trust are not associated terms. Why is both business and consumer trust in the digital advertising industry so low? To learn more about what InMobi is doing to improve and guarantee trust and transparency throughout the mobile in-app advertising and marketing ecosystem, download our white paper on 5 Ways InMobi Ensures Trust and Transparency today.

Advertising 52

Advertising Viewability Mobile Ads Marketing 52

More About Advertising

FEBRUARY 18, 2019

It’s been four months since WPP announced it would sell a majority stake in Kantar, and it looks as though a deal may be close: The Sunday Times reports that there are four suitors circling the £3.5bn research and data business. WPP CEO Mark Read has been keen to get rid of Kantar since he.

Ad Tech 82

Ad Tech Finance Agency 82

Nick Burcher

FEBRUARY 2, 2019

Marshmello and Fortnite got together last night. This week Saturday night Prime time in our house was not based around TV or video, it was based around a real time virtual event live streaming from our XBox! This was EDM collaborating with gaming and online community to create something new and all over the world people joined in. Marshmello played a 10 minute set inside Fortnite and Marshmello did live voiceover.

Advertising 45

Advertising 45

AdPulp

FEBRUARY 3, 2019

Super Bowl Sunday is no longer a day. It’s a celebration of spending, from the exorbitant ticket prices to the cost to run a Super Bowl commercial, it’s all about the Benjamins. What gets overlooked is how it’s not just the big spenders who part with cash. American adults say they will spend an average […]. The post Super Bowl Advertisers Guarantee the Game Will Be More Entertaining appeared first on Adpulp.

Entertainment 60

Entertainment Advertising 60

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

All About Advertising Law

FEBRUARY 14, 2019

Earlier this week, the FTC and the FDA announced a joint effort to combat unsubstantiated health claims in the supplement space. In three warning letters—to Gold Crown Natural Products , TEK Naturals , and Pure Nootropics, LLC (collectively, the “Companies”)—the agencies explain that certain efficacy claims may lack competent and reliable scientific evidence for support.

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Agency Media 45

AdGlow

FEBRUARY 7, 2019

Late in Q3 2018 Amazon announced a raft of changes to simplify the names of their advertising products.

Advertising 52

Advertising 52

Toronto AdOps

FEBRUARY 12, 2019

Welcome to 2019! As co-chair of the IAB Adops committee, I wanted to start posting recaps of what is discussed during our bi-monthly meetings scheduled at the IAB offices and over the phone. The most recent one occurred on February 6 in the afternoon at their new offices located at 111 Peter St. We had a few members come in despite the storm while some also called in.

Verification services 40

Verification services Ad Ops Impressions Agency 40

More About Advertising

FEBRUARY 1, 2019

The energy market seems to be getting genuinely competitive at last, with a few medium sized suppliers limbering up to rival the “big six.” You can’t take on the likes of British Gas and npower without advertising, which is why Bulb has teamed up with Anomoly London, just as Ovo did recently with Uncommon. Bulb’s.

Advertising 81

Advertising Marketing Agency 81

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

illumin

FEBRUARY 1, 2019

This year, brands are banking on nostalgia, humor, celebrities, and cause-marketing to grab viewer attention leading up to the big game. Stella Artois. Coming in first place is Stella Artois with over 30 million views! The brand has combined celebrities, a great cause, iconic characters, and humor to come out on top in this pre-game chart. Back with another water focused campaign, Stella Artois teamed up with Water.org.

Video Ads 45

Video Ads Manufacturing Food Agency 45

AdPulp

FEBRUARY 2, 2019

Which is better: A staff job at an ad agency, or self-employment, a.k.a. working freelance? As someone who has significant experience working it both ways, my answer is there is no right answer. Of course, this is an unsatisfying response to anyone who is questioning their current path and imagining how a job, or going […]. The post Freelancers Work The Creative Problem, Fail To Avoid Their Own Problems appeared first on Adpulp.

Agency 57

Agency 57

All About Advertising Law

FEBRUARY 4, 2019

Astroturf was again in the news last week, but not because the big game whose name we can’t mention was played on synthetic turf. Rather, last week, the office of the NY Attorney General (“AG”) announced it reached a precedent-setting settlement with artificial engagement company Devumi LLC and related companies (“Devumi”) over the selling of fake followers, likes, and influencer messaging (a/k/a “astroturfing”).

Media 45

Media Agency Audience Marketing 45

More About Advertising

FEBRUARY 21, 2019

Havas started its Meaningful Brands report in 2008, and every two years, it tells us that the consumers of the world care even less about brands than they did the last time they were asked. The 2019 survey finds that 77 per cent of the world’s brands could disappear without so much as a second.

Agency 81

Agency 81

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.