Ad Monsters
JANUARY 15, 2025
CES 2025 showcased AI as one of the major driving forces behind ad techs evolution, with innovations in personalization, cross-platform measurement, and collaboration. CES 2025 has closed and as the dust settles on the Las Vegas Convention Center, it’s clear that artificial intelligence has taken center stage, driving advancements across all facets of ad tech.
AdvertiseMint
JANUARY 13, 2025
Google’s advertising platform is the largest and most influential in the world. To maintain the trust of users and ensure a high standard across all its advertising services, Google has implemented detailed ad policies. These guidelines are crucial for advertisers aiming to reach audiences ethically and effectively. This article will dive into these policies, focusing on prohibited content, transparency, and ongoing adherence to changing regulations.
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MNTN
JANUARY 10, 2025
As advertising evolves, marketers face growing confusion between OTT (Over-The-Top) and CTV (Connected TV) advertising. While often used interchangeably, these two terms represent distinct facets of the streaming ecosystem, each with unique advantages for brands. Understanding these differences is key to leveraging their potential effectively and reaching consumers where it matters most.
illumin
JANUARY 14, 2025
As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Dont feel like youre prepared? Dont worry, we have the perfect, last-minute cheat sheet to identifying the top trends for the upcoming year. The future of advertising will be characterized by deeper personalization, smarter automation, immersive experiences , and a greater focus on sustainability and privacy.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
JANUARY 14, 2025
Let’s be honest: seeing Gartner’s latest CMO spending report probably made your stomach drop. Marketing budgets are down 15% year-over-year. Only 24% of CMOs feel confident about their 2024 funding. This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. But here’s the truth: this isn’t a crisis of budgets its a crisis of imagination.
Exchange Wire
JANUARY 15, 2025
As the advertising landscape continues to evolve, 2025 promises to be a transformative year for out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (PDOOH). These channels, long recognised for their ability to captivate audiences in public spaces, are now [.] The post 2025 Predictions: OOH, DOOH, and Beyond appeared first on ExchangeWire.com.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdvertiseMint
JANUARY 14, 2025
As the landscape of streaming services like Netflix, Hulu, and Disney+ expands, OTT advertising agencies are discovering new horizons for reaching highly segmented audiences. By utilizing unique ad formats, leveraging user data, and understanding viewer behavior, advertisers can craft targeted campaigns that resonate with consumers. This article breaks down effective strategies to enhance your advertising impact on streaming platforms and you’ll learn: Targeted Advertising: Streaming platf
MNTN
JANUARY 8, 2025
Connected TV is a big opportunity for television advertisers, and theres much to learn if you want to succeed. Weve assembled a quick primer on what you need to know about Connected TV and how it compares with traditional television advertising. Spoiler alert: it’s not even close. With this guide in hand, you’ll have everything you need to be an expert in TV advertising in 2025.
Basis
JANUARY 2, 2025
In the ever-evolving world of digital advertising, programmatic has proven to be a reliable mainstayand a dynamic space for innovation. Despite overall ad spending forecasts suggesting slower growth ahead , programmatic advertising remains a bright spot, with global spend reaching $595 billion in 2024 and projected to approach $779 billion in 2028. In the US, it has accounted for more than 90% of digital display ad dollars since 2023 and is forecast to see double-digit growth through 2026.
Martech
JANUARY 10, 2025
AI-driven changes coming to inboxes will put even more pressure on your email subject lines. Are you prepared for the challenge? The practice isn’t widespread yet, but as more inbox users adopt Apple Mail with Apple Intelligence or Googles proprietary AI for Gmail, you can expect to see AI-driven automatic extraction replace your preheader copy with content they pull from your email message.
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Adweek
JANUARY 2, 2025
In this episode of The Speed of Culture Podcast, Suzy founder and host Matt Britton chats with Ruth Mortimer, global president of Advertising Week. From blending entertainment and education to embracing creativity in a tech-driven world, Ruth delves into the evolving advertising landscape, the role of inclusivity, and the importance of staying curious in shaping.
Ad Monsters
JANUARY 2, 2025
Retail media is on track to hit $106 billion by 2027, with giants like Amazon and Walmart dominating, while innovators like Instacart, Kroger, and Home Depot carve out specialized niches. In 2023, eMarketer called retail media the third and likely the biggest wave in digital media. So far, the ad revenue data hasnt proved the research company wrong.
AdvertiseMint
JANUARY 8, 2025
Advertising for a race events like a marathon, half marathon, 10k, 5k or filling any fun run events can still be a challenge. Utilizing a sports advertising agency can help increase registration and participation. This article provides key insights and actionable strategies for utilizing various digital channels to successfully market your running event.
MNTN
JANUARY 6, 2025
As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV. This article delves into the intricacies of OTT advertising, exploring how it works in 2025 and why it’s becoming an indispensable part of modern digital marketing strategies.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Digiday
JANUARY 12, 2025
Shoppable TV ads powered by AI-powered visual search arent yet a household habit. However, one startup’s new partnerships with two major TV manufacturers are just one of the many ways AI was showcased in Las Vegas last week during CES 2025. ‘Searchable TV’? At CES 2025 last week, a startup called TheTake announced new deals with LG and Samsung, bringing its total footprint to more than 30 million devices.
Martech
JANUARY 10, 2025
This article was co-authored with Mike Froggatt , Senior Director, Analyst, at Gartner. Digital personalization is a double-edged sword. While it can significantly enhance customer experiences, it also risks alienating consumers if not executed thoughtfully. Digital marketing leaders must carefully manage the reality and perceptions around personalization.
illumin
JANUARY 7, 2025
illumin, is more than just a demand side platform (DSP). While there are many DSPs available, none offer the same level of connection to the consumer journey and actionable insights as illumin. With illumins connected journey, you can manage ad creative and ad frequency at every stage, establish alternative pathways, and enhance performance based on user behavior.
Basis
JANUARY 9, 2025
After not one, but two delays, Google pivoted yet again in 2024 when it announced it would no longer deprecate third-party cookies in Chrome. But Googles new plans, which involve providing Chrome users with an informed choice experience around cookie-based tracking, dont actually change much for advertisers: Cookie loss will remain the effective result.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdvertiseMint
JANUARY 13, 2025
Video Shopping Ads (VSAs) blend the captivating appeal of video content with the ease of e-commerce, revolutionizing the way brands connect with consumers and how a TikTok advertising agency would create ads for ecommerce clients. These interactive ads allow viewers to shop directly from videos, offering a seamless buying experience that enhances user engagement and boosts conversions.
AdExchanger
JANUARY 8, 2025
On everyones mind this year is generative AI (of course). But the focus for the ad industry isnt just about the large language models creating quick videos that general consumers of products like ChatGPT or Googles Sora are familiar with. The killer application for generative AI tech in TV advertising right now is very simple: […] The post Can Generative AI Unlock Streaming Media To Millions Of New CPGs And SMBs?
Ad Monsters
JANUARY 10, 2025
AI is transforming how business gets done and in 2025, those changes will only accelerate. While AI will drive efficiency in digital campaigns, our industry faces significant unknowns, from how new regulations affect AI tools to how we’ll manage AI across organizational boundaries. We’ve pulled together nine key predictions about where AI is headed, from new regulations to practical applications affecting your day-to-day work.
Martech
JANUARY 3, 2025
Marketing has traditionally served as the “guardian of the brand,” ensuring organizational consistency across all channels. AI creates brand assets at scale, offering speed and efficiency. However, it also introduces new risks. Here’s how it changes guardrails and governance and what to do about it. Guardrails vs. governance While closely related, guardrails and governance serve different but complementary functions in AI-powered marketing organizations.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
VideoWeek
JANUARY 13, 2025
Small and medium-sized enterprises (SMEs) represent a major opportunity for broadcasters: a largely untapped pool of potential clients who collectively control a considerable amount of ad spend. The reverse is also true. Broadcasters aren’t having to drag SMEs kicking and screaming away from the tech platforms they’re used to working with – those who have invested in SME-facing products are generally seeing very high levels of interest from potential new partners.
Seth Godin
JANUARY 22, 2025
For generations, humans have been entrusting their lives to computers. Air Traffic Control, statistical analysis of bridge resilience, bar codes for drug delivery, even the way stop lights are controlled. But computers aren’t the same as the LLMs that run on them. Claude.ai is my favorite LLM, but even Claude makes errors. Should we wait until it’s perfect before we use it?
AdvertiseMint
JANUARY 2, 2025
In todays competitive ecommerce landscape, a typical Amazon advertising agency will leverage Amazon Sponsored Product ads effectively can make all the difference in driving sales. The key to success lies in employing a data-driven approach that includes optimizing product listings, strategic keyword targeting, and ongoing campaign management. This guide will highlight essential insights into running profitable Sponsored Product ads on Amazon, providing readers with invaluable strategies to enhan
Digiday
JANUARY 8, 2025
Netflixs Christmas Day NFL coverage was a hit among viewers and advertisers. Its two holiday games each drew an average of 26.5 million U.S. viewers, according to the Nielsen Big Data + Panel, while ad inventory sold out weeks in advance. In the short term, that performance will defuse industry concerns over the services ability to host major sporting moments, following its glitchy telecast of the Jake Paul and Mike Tyson fight in November.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Ad Monsters
JANUARY 13, 2025
Kerel Cooper, GumGums new CMO, unpacks the future of contextual advertising, curated marketplaces, and DEI, revealing key ad tech trends for 2025. Ad tech is on the cusp of a major shift. With identity-based tracking under increasing scrutiny and consumers demanding more privacy, the industry is primed for fresh ideasand Kerel Cooper is leading the charge.
Martech
JANUARY 9, 2025
With consumers feeling squeezed by rising prices and dealing with too many choices when shopping online, brands are turning to artificial intelligence to help consumers make better decisions. Rising prices and the paradox of choice As people try to be smarter with their money, they’re running into another problem: too many choices when shopping online.
More About Advertising
JANUARY 7, 2025
Doubt that this one was in the plan. Nationwide is departing New Commercial Arts after its sale to WPP agency Ogilvy. The mutual, which recently took over Virgin Money, has shortlisted Mother, Neverland and Leo Burnett with the latter suggesting that a network agency relationship wasn’t the problem. Nationwide chief customer officer Catherine Kehoe says: … The post Nationwide and New Commercial Arts in shock split first appeared on More About Advertising.
Adweek
JANUARY 17, 2025
Baby animals are cute crowd-pleasers--and doesn't Budweiser know it. The Anheuser-Busch's (AB InBev)-owned beer brand has just unveiled its Super Bowl 59 ad teaser, "Something 'Big' Is Coming," and the star of the show looks to be a sharp-eared Clydesdale foal. The 15-second video shows Clydesdale horses geared up and ready to leave the brewery.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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