Ad Espresso
OCTOBER 2, 2018
Instagram has 1 billion monthly active users. 500 million of those users are engaging daily on the platform. And they’re not just engaging with their very best of friends. They’re engaging with brands, too, 10x more than they do on Facebook. Since 60% of users are discovering new products on Instagram and more than 200 Read more.
More About Advertising
OCTOBER 18, 2018
New OnDevice study into the “4th Space” reveals significant impact when Full Motion Digital Out of Home is added to social media campaigns, including a 23 per cent uplift in brand metrics and even greater effect on store footfall. An initiative to combine brand advertising on social media platforms with Full Motion Digital Out of.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Gods of Advertising
OCTOBER 2, 2018
Before I was offered a new job, I visited a lot of agencies. Typically, I met with people representing the management team. It was a gauntlet. But I always expected a positive reception, from both the interviewers and myself. However, that was not always the case. At one agency, a number of the folks I met were down on their company and told me so. There were politics.
illumin
OCTOBER 18, 2018
This year marked the 15th year of Advertising Week New York and it was certainly a momentous year as it was the first time everything was under one roof! The AMC Loews Cinema on the Upper West Side turned into a mecca for advertisers, agencies, creatives, tech gurus, publishers and more with 380+ seminars and over 98,000 attendees. We thought this was a brilliant location as the attendees were able to easily get from session to session, and what a fantastic use of the cinema!
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdPulp
OCTOBER 13, 2018
Did you know that one in five people living in the U.S. experience some form of mental illness? For people working in creative professions, the number is even higher. Yet, 63% don’t get the support or help they need. Primarily due to the stigma associated with it. To shed light on this jarring statistic and […]. The post David&Goliath Helps To De-Stigmatize Mental Illness, Provides Staff A Mental Health Day appeared first on Adpulp.
InMobi
OCTOBER 24, 2018
Watch Our Whiteboard Video About Second Price Auctions Among all of the mobile advertising auction mechanisms, perhaps few raise as many eyebrows as do second price auctions. Why is this price auction model used, and how does this type of auction differ from other options like an English auction? To answer these questions, check out our latest Whiteboard Wednesday video featuring Ryan Gauss, InMobi’s Platform Product Manager.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
OCTOBER 15, 2018
Aussie agency Cummins & Partners has invented Grant – whom you may recognise from a big Cannes award winner – for a Melbourne awards show. Grant is designed to cope with the strains and stresses of modern agency life. Like the cornflakes and wine. MAA creative scale: 7.
AdGlow
OCTOBER 17, 2018
The face of digital marketing has dramatically changed in the past ten years. Marketers have had to contend with leaps in technology, adapt to smart marketing tools and keep up to speed with customers who operate in a multi-channel world.
All About Advertising Law
OCTOBER 31, 2018
Recently, we wrote about new faces at the FTC, which, for the first time in its history, has five new Commissioners in a calendar year. This unprecedented change has cast some uncertainty on how the FTC will approach consumer protection enforcement. Recent actions by the Commission, however, indicate that despite new leadership, the Commission’s focus will be largely unchanged.
AdPulp
OCTOBER 18, 2018
I can’t understand why no one wants to visit Nebraska. State Tourism Director John Ricks told the Omaha Wolrd Herald that Nebraska has consistently ranked as the “least likely state” tourists plan to visit. The research showed that people weren’t aware of Nebraska’s destinations, and even the state’s residents often say “there’s nothing to do […].
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
InMobi
OCTOBER 17, 2018
'Tis the season again. India is gearing up for the festivities and mobile is set to play a major role in discovery, research and shopping. Check out the latest insights that we have for you in partnership with AppsFlyer, on how app marketers can build a smarter mobile marketing strategy.
UNI Digital Advertising
OCTOBER 24, 2018
What is the Google Ads daily budget? Google Ads allows you to control your costs by setting a daily budget for your ad campaigns. If you are running a search campaign, this means that Google will continue to run your text ads for search queries that trigger your keyword bids until your budget is exceeded. At that point, your ads will no longer be served for the rest of the day.
More About Advertising
OCTOBER 1, 2018
By Fred Smith A man named Ken Segall recently branded Apple’s current marketing as “vanilla,” and that is a very big deal. Why? Because, along with Steve Jobs, he is the man credited with creating the iconic “Think Different” marketing campaign during his time as creative director of TBWA, as well naming the ‘iMac.
AdGlow
OCTOBER 11, 2018
In 2008 Adglow was founded by Jorge Rincon and Juan Dominguez. At the time, no one had any idea that the business would grow to serve dozens of different global markets, employing hundreds of people and working to deliver thousands of advertising campaigns.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
illumin
OCTOBER 26, 2018
According to Statista , legal cannabis sales are projected to reach 23 billion USD by 2025 (up from 9.84 billion USD this year alone). It’s a no-brainer that cannabis industry digital advertising will be a powerful tool to capture consumer attention in this booming market as cannabis entrepreneurs continue to grow their brands. We understand the advertising hurdles facing cannabis regulations, and we are here to help.
AdPulp
OCTOBER 23, 2018
“This place isn’t for me,” the dad intones with disappointment hanging in the air. “This is for me, son?” the dad asks, incredulous when presented with a plan of action that pleases everyone. Principal Financial, with TBWA’s help, is making commercials that matter. Let’s look at another. And another. Damn, these are good.
InMobi
OCTOBER 16, 2018
Before getting any app off the ground, it helps to have the ideal mobile app monetization strategy selected right from the get-go. That way, app revenue is well ingrained in the user experience. But, how do you determine how to monetize your app? Each app monetization model has its own pros and cons. What works for one app could be totally wrong and misguided for another one.
All About Advertising Law
OCTOBER 23, 2018
My kids watch a lot of YouTube videos, ranging in topics from taking an alligator to the vet to the world’s longest walk on Legos. They have their favorites – YouTubers under the names LoserFruit and Dude Perfect come to mind. I have caught my daughter practicing for her own channel about making slime. Those aspirations had me thinking about the career path of being an “influencer.” Indeed, trickshot stars and video game aficionados have been hired as brand ambassadors for ever
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
OCTOBER 1, 2018
I don’t know Bob Greenberg. I’ve never met the bloke, never worked for him and never had him over for dinner. We’re not mates. I’m pretty sure the closest we’ve come to connecting is being in the same room together. I think that’s probably the way it should be with heroes. To call the person.
AdGlow
OCTOBER 10, 2018
After a decade of business, Adglow has been lucky enough to partner with a lot of different companies - including some very prestigious and successful names in the world of internet advertising.
Advertising to Baby Boomers
OCTOBER 9, 2018
It’s been a banner year for NostraChuckus , famed Soothsayer of The Mundane and The Obvious. However, even he could not have predicted such a banner year for himself: 09 January 2018 2018: The Year of Big … Advertisers will finally follow simple common sense, something a certain seer has been urging for years … 26 MARCH 2018 NostraChuckus’ Crystal Ball of Common Sense has spot-on prognosticated what would come true in 2018 02 JULY 2018 The Year Of Big Gets Bigger NostraChuckus, famed soothsayer
AdPulp
OCTOBER 27, 2018
There are few ad blogs left standing today. Most of them are toast. One ad blog that curious minds like to visit is The Agency Review by Martin Bihl, a site full of excellent book reviews and more. I was reading Bihl’s interview with Luke Sullivan, a.k.a. Saint Luke and this one passage stood out, […]. The post Dear Advertising Professional: Don’t Become Toast appeared first on Adpulp.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
InMobi
OCTOBER 15, 2018
“Research is the starting point of marketing. Without research, a company enters a market like a blind man.” - Phillip Kotler, Distinguished Author and Professor of Marketing It’s true that marketing starts and ends with understanding the customer. But marketing to consumers today is different from what it was like in 1999, when Kotler wrote ‘Kotler on Marketing’.
All About Advertising Law
OCTOBER 22, 2018
This week, the FTC launched a new interactive tool to view its aggregated consumer complaint data. Previously released annually , data collected through the Consumer Sentinel Network will now be reported quarterly. The FTC’s data tool is interactive and allows users to narrow the data by state, type of fraud, contact method, age of victim, amount of loss, and more.
More About Advertising
OCTOBER 22, 2018
Armed services ads on both sides of the Atlantic have traditionally tried hard to skip the obvious, to wit if they give you a gun you’re likely to have to shoot or be shot at. No such beating about the bush in this latest campaign from McCann for the US Army. The US Army seems.
AdGlow
OCTOBER 8, 2018
It’s been a decade since Adglow first opened it’s doors. In that time, partnerships have been formed, thousands of social advertising campaigns have been delivered and countless client relationships around the world have flourished. Here’s a look back at Adglow’s journey so far, with some special messages from our staff. "Since I joined Adglow (then ADTZ) what I liked most were the staff.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
OCTOBER 9, 2018
The judges’ decision was unanimous: Bartle Bogle Hegarty won the 2018 IPA Effectiveness Grand Prix for its work with Audi, a client of the agency since its launch in 1982. BBH – which also won Effectiveness Company of the year thanks to more awards for Barclays, Virgin Media, Weetabix and IAG – was active on.
More About Advertising
OCTOBER 26, 2018
While there’s much hand-wringing in UK adland over the demise of WCRS (and fears over whatever grisly fate WPP CEO Mark Read has in store for his creative networks) hope springs eternal among creatives. In particular the hope that they can combine things in a new way, especialy tech and creativity. Interestingly there are a.
More About Advertising
OCTOBER 22, 2018
Embattled WPP CEO Mark Read would doubtless like to know what’s in Michael Roth’s secret sauce at Interpublic. IPG Q3 organic growth was five per cent in the US and six per cent in Europe, way ahead of everyone else, and is forecasting four to 4.5 per cent for the year. Net revenue for the.
More About Advertising
OCTOBER 25, 2018
Dentsu Aegis Network’s performance marketing agency Merkle is launching what it calls its “people-based” data platform DataSource in the UK. Merkle claims DataSource is combines the best offline and online datasets to create one identity graph overlaid with the most up-to-date view of UK consumers. It contains 51 million consumers across 26 million addresses, 40.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
145 
Let's personalize your content