Martech

JULY 10, 2023

Recently, I had a panic attack brought on by a sort-of existential crisis. It’s the first time, maybe ever, that I was so flooded with excitement (and anxiety) over technological advances that I needed to pause. My recent trip to Augmented World Expo (AWE), the world’s largest extended reality conference, triggered AI-induced anxiety. I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us.

Marketing 131

Marketing Education Communications Entertainment 131

Adweek

JULY 28, 2023

They've been called "gerbils with birth defects," "Mr. Potato Rats," "hell lemurs" and "the weirdest corporate mascot of all time." Since appearing in ads for Quiznos in 2004, Spongmonkeys have divided customers. While the characters were meme-worthy, there were also reports that they made some children cry. Quiznos' former agency partner The Martin Agency was.

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Agency Food 246

MNTN

JULY 14, 2023

We all know that consumers have been flocking to streaming over the last few years—but how many advertisers actually have plans to follow them there? According to a new survey by Advertiser Perceptions for Premion, the answer is “most of them.” The survey found that 65% of ad executives involved in decision-making for Connected TV plan to increase their spend on the channel this year—and by an average of 23%.

Marketing 98

Marketing Brand Awareness ROI Audience 98

Fuel Lines

JULY 6, 2023

Exploring the myriad advantages of Threads, highlighting how it is reshaping the landscape of social media. In an era where social media has become an integral part of our lives, new platforms are continually emerging, aiming to revolutionize the way we connect and communicate. Among these innovative platforms, Threads is rapidly emerging as a frontrunner, offering a unique and enriching experience for users.

Media 246

Media Communications Conversion Audience 246

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

The Ad Tech Blog

JULY 19, 2023

In the not-so-distant future, let’s imagine you’re on the cusp of another working day. You’ve savored your morning coffee and are ready to jump into your inbox. Instead of the dreaded deluge of unread messages, you’re greeted with a concise digest. The crucial emails are flagged, tasks have been assigned based on their content, and preliminary responses are ready for your approval.

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AdExchanger

JULY 3, 2023

When MediaMath filed for Chapter 11 bankruptcy protection in a Delaware district court on Friday, its debts were laid bare. The post MediaMath Owes More Than $100 Million To At Least 200 Companies, Including Magnite And PubMatic appeared first on AdExchanger.

Advertising 119

Advertising 119

Adweek

JULY 10, 2023

Burger King, M&M's and now Pepsi--each dropping the youth-focused identity they adopted in the mid-90s and opting for more definitive, classic identities. Gone are the days of flares, drop shadows, awkward type, faux spritz and claim overloads.

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Rob Campbell

JULY 4, 2023

So someone slid into my DM’s recently. I know … what the absolute f**k? But it wasn’t a crypto scam … or someone offering to sell me insta followers … or a Russian beauty who is really a bot. It was a lovely, kind and thoughtful message from someone I didn’t know. LyonsOfScotland wrote to say they loved how I talked about my parents and how it made them think of their Dad, Peter, who had sadly passed away.

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Martech

JULY 5, 2023

Marketers aren’t having the easiest time migrating from Universal Analytics to Google Analytics 4. Some are so frustrated with the new tool, that they’ve even been holding funerals for UA in the hope that Google might get the message and make a sudden U-turn. In conjunction with Search Engine Land, we recently ran a poll to find out how the industry is coping and to give marketers an opportunity to get their voices heard — and the feedback was interesting to say the least.

Marketing 108

Marketing MarTech 108

The Ad Tech Blog

JULY 26, 2023

Have you ever wondered what the future of business decision-making might look like? How about the possibility of having a Chief ChatGPT Officer on board? Yes, you heard it correctly. A position dedicated entirely to liaising with a large language model like ChatGPT, enabling crucial business decisions. ChatGPT: A New Player in the Game of Decision-Making ChatGPT, a tool that has earned its reputation for mastering text-based interactions, is not merely about generating content or facilitating ch

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Advertising

AdExchanger

JULY 4, 2023

Publishers who have strong first-party relationships with loyal user bases are at an advantage – and the homepage is where that relationship thrives. The post Reinventing The Homepage: Unleashing Its Critical Role In The Future Of Publishing appeared first on AdExchanger.

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MNTN

JULY 28, 2023

Your feeds have no doubt been painted pink and black as the world is dazzled by the releases of “Barbie” and “Oppenheimer” this past weekend (affectionately named Barbenheimer…oh, how we missed the couple names of the early ‘00s). While theaters reveled in the post-COVID return to blockbuster events, strikes are already affecting their upcoming slate of content.

Entertainment 98

Entertainment Advertising 98

Adweek

JULY 7, 2023

In 2022, the Minnesota Twins partnered with shared augmented reality platform ARound to bring AR experiences like mini games to baseball fans during home games at Target Field in Minneapolis. For the 2023 season, ARound has expanded its offerings by integrating real-time sports APIs to give Twins fans access to in-depth statistics during games. With.

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VideoWeek

JULY 27, 2023

From the Arab Spring to Gangnam Style, YouTube has been instrumental in many of the key cultural moments of the past 18 years. But beyond baby pandas sneezing and Charlie Bit My Finger, there’s a darker side of the video sharing platform, which Alex Winter explores in his new documentary, The YouTube Effect. The documentarian and actor, perhaps best known for his lead role alongside Keanu Reeves in the various Bill & Ted movies, has become something of a specialist in Hollywood when it

Non-Profit 98

Non-Profit Media Communications Advertising 98

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Martech

JULY 6, 2023

Before we get to this week’s round-up of AI-powered martech , I thought I’d share the results of a consumer survey by infosec company Malwarebytes. While you and I and everyone I know professionally are all about AI only 35% of those surveyed respondents agreed with the statement “I am familiar with ChatGPT,” and 50% disagreed. Of those who said they were familiar with ChatGPT: 12% agree the information produced by ChatGPT is accurate 81% are concerned about possible security and safety risks 63

MarTech 105

MarTech Marketing 105

Exchange Wire

JULY 27, 2023

Platform monetisation leader Kevel today (July 27th, 2023) announced the formation of an industry working group to establish an OpenRTB Protocol for Retail Media, a groundbreaking update to the OpenRTB framework. The protocol will set new standards for programmatic advertising [.] The post Kevel Establishes OpenRTB Protocol for Retail Media appeared first on ExchangeWire.com.

Retail 98

Retail Media Advertising 98

AdExchanger

JULY 5, 2023

The IAB Tech Lab released its first data clean room guidance and also shared the first version of the Open Private Join and Activation (OPJA) specifications, which sets use cases The post IAB Tech Lab Blesses Its First Set Of Data Clean Room Specs appeared first on AdExchanger.

Ad Exchange 113

Ad Exchange 113

MNTN

JULY 21, 2023

Picture this… It’s a quiet night at home. After ordering your favorite delivery, you cozy up on your couch and turn on the TV. For a few minutes (or closer to an hour, TBH) you contemplate a variety of new titles before settling on re-watching your comfort show for the hundredth time. Between traditional television and Connected TV (CTV) there is a seemingly never-ending amount of content to watch—a perk for viewers and advertisers alike.

Shipping 98

Shipping Audience Advertising Media 98

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Adweek

JULY 12, 2023

French agency network Havas has acquired a majority stake of 51% in U.K. agency Uncommon Creative Studio. The Vivendi-owned business said the move could help the agency, now in its fifth year, reach a value of over $150 million before 2030. Uncommon founders Natalie Graeme, Lucy Jameson and Nils Leonard will retain a material 49%.

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Agency 275

Smart Insights

JULY 19, 2023

Our guide to creating a SWOT analysis to define digital strategy using the TOWS technique A SWOT analysis is an essential part of any business or marketing plan. It allows you to create a plan of action based not on what … The post SWOT analysis template examples appeared first on Smart Insights.

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Marketing 98

Martech

JULY 6, 2023

Amazon will run its yearly summer Prime Day promotions July 11 and 12. Amazon Prime members will have access to deals, while Amazon’s competitors will court bargain-hunters online and in-store. As a result, it’s a great snapshot of ecommerce trends. Why we care. As this year’s Prime Day proves, digital retail is never exclusively online. Top retailers are using a combination of digital and in-store deals to cover the multichannel ways shoppers look for deals.

eCommerce 99

eCommerce Electronics Retail Fashion 99

AdvertiseMint

JULY 14, 2023

Do you want more people to know about your business? Getting a social media marketing service is a good way to do this. It helps businesses get noticed by potential customers. Besides, it’s cost-effective, which is great for companies with smaller budgets. This blog post discusses using social media marketing services to give your business an advantage over other companies!

Media 98

Media Marketing SEO Impressions 98

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

AdExchanger

JULY 6, 2023

Based on the growing flurry of lawsuits against creators, it's clear that many of them are dangerously unaware of the legal risks involved in influencer marketing. The post Without The Right Precautions, Influencers Could Be At Risk For Legal Trouble appeared first on AdExchanger.

Marketing 108

Marketing 108

MNTN

JULY 21, 2023

Netflix and Disney+—two of the newer entrants into the hybrid ad-supported streaming space—are reaping the fruits of their efforts as their subscriber counts continue to grow despite the saturation of the streaming industry. According to a recent survey conducted by Samba TV, 19% of U.S. subscribers to Disney+ have opted for the ad-supported subscription tier introduced in December 2022.

Advertising 98

Advertising Marketing 98

Adweek

JULY 6, 2023

The rise of artificial intelligence (AI) has raised concerns when it comes to using the technology to create celebrity deepfakes. But Jennifer Lopez is embracing its potential by giving Virgin Voyages permission to use her likeness for a "Jen AI" custom invite tool. Created by VMLY&R, the tool hosted within virginvoyages.com allows consumers to invite.

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Exchange Wire

JULY 28, 2023

With ad spend in the digital audio advertising market projected to reach US$2.23bn (~£1.74bn) this year, the Asia-Pacific region has been witnessing an impressive surge in digital audio consumption over the past few years. With the proliferation of smartphones, faster [.] The post Hearing APAC Out: Key Audio Trends Shaping the Region appeared first on ExchangeWire.com.

Impressions 98

Impressions Advertising Marketing Ad Tech 98

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

VideoWeek

JULY 19, 2023

IPG Mediabrands, Interpublic Group’s media arm which encompasses media agencies including Magna, Initiative, UM, and Mediahub, has announced the launch of a new unified retail media solution which is designed to help advertisers manage their investments across different retail media offerings. IPG says the new solution is designed to bring “openness and trust to the typically closed world of retail media at a time when brand spend in the space is growing rapidly” The idea behin

Retail 98

Retail Media Audience Agency 98

Martech

JULY 28, 2023

The data privacy landscape is changing rapidly, driven by legislation like GDPR and CPRA , plus consumer pressure on big tech companies. Marketers can no longer use personal data without restrictions. This affects not only digital advertisers but also email marketers. Here’s how these changes impact email marketing, including open rates, and why measuring direct engagement is crucial for success.

GDPR 97

GDPR Cookies Marketing MarTech 97

AdExchanger

JULY 10, 2023

“Performance marketing and growth hacking ruined a generation of startups,” according to Rent the Runway co-founder and CEO Jennifer Hyman. The post Can We Un-Hack Growth Marketing? appeared first on AdExchanger.

Marketing 104

Marketing Media 104

Mediavine

JULY 18, 2023

Ah, July. It’s a glorious month of sand-filled swimsuits, mosquito invasions, broken air conditioners and applying sunscreen only to look like cooked lobsters. It’s also the start of a new quarter, and what better way to escape all the aforementioned fun than to reflect on what we’ve learned from Q2? We’ve analyzed the data to help you prepare for Q3 and Q4 and get the most out of your ad revenue.

ROI 97

ROI Advertising 97

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.