Adweek
OCTOBER 14, 2022
Then-Facebook introduced Instant Articles in May 2015 with the aim of letting publishers on its platform provide users with content that boasted faster load times and more rich media. Now-Meta said Friday that support for Instant Articles will be no more as of mid-April 2023. The demise of Instant Articles continues the trend by Meta.
Martech
OCTOBER 14, 2022
Marketing is a requirement for growing organizations. It’s not optional. And it makes sense to have a savvy individual in the driver’s seat to ensure that your marketing efforts dovetail together, connect with your KPIs and overall business goals and move the organization forward. However, most likely, you don’t need a CMO. At least, not yet. . Why argue against hiring such a pivotal figure in your C-suite?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
OCTOBER 14, 2022
It's Disability Employment Awareness Month (DEAM). So why, in a nationally aired news piece, are we still questioning disability, employment and personhood and therefore placing an ableist lens on accommodations? Disability is part of the human experience. The way advertising, marketing, social media and news coverage frames the narrative has the potential to either advance.
Martech
OCTOBER 14, 2022
Retail is an ever-changing industry, but the last few years have been particularly disruptive. The COVID-19 pandemic triggered dramatic shifts in consumer behavior that left many retailers struggling to keep up. These factors, combined with the growing influence of Amazon, increasing consumer privacy regulations and deprecating third-party cookies, are only exacerbating the need for transformation in retail that emphasizes customer relationships.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
OCTOBER 14, 2022
Completing a product is only half the battle; monetizing, marketing and distributing are all things that entrepreneurs, creatives and SBOs alike must be well-versed in to find an audience. This applies to anyone in today's world, but few artists have captured that sustained multidisciplinary spirit over the last few decades than Bj?rk. In celebration of.
Martech
OCTOBER 14, 2022
Amid market volatility, tightening budgets and widely observed burnout and turnover among sales organizations, conversation cloud platform Drift has announced four new features aimed at helping sales achieve pipeline goals. Data suggests that sales rep turnover is 30% or higher, while an estimated 90% of sales reps report burnout. Burnout may be attributed, in part at least, to the longer hours triggered by remote working.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
OCTOBER 14, 2022
“Chicken and a Video Game” features professional athletes eating chicken and playing video games.
Adweek
OCTOBER 14, 2022
Advertising Video on Demand, or AVOD, is expanding as major streaming services like Netflix and Disney+ get ready to roll out ad-supported options. But in the ad-supported streaming space, Free Ad-Supported Streaming TV (FAST) is where it's at -- according to viewers and advertisers alike.
Marketing Dive
OCTOBER 14, 2022
“Never Settle” puts stories in the foreground, a change from the brand’s traditionally car-centered marketing.
Adweek
OCTOBER 14, 2022
This week's edition of Marketing Morsels is stuffed with delightful samplings from Shopify and Maximum Effort, Burger King, KFC, Archer Roose and many more. Enjoy the assortment! Morsel #1: Elwood Edwards of AOL fame returns for Shopify Elwood Edwards, best known to audiences of a certain age as the voice of AOL's voice alerts ("You've.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
MNTN
OCTOBER 14, 2022
We all know that Connected TV has been growing in popularity over the last few years. But a new report reveals that this rising channel is still being massively underutilized by many marketers. According to a new study from Analytic Partners (AP), CTV averages just 7% of total spend, but yields an ROI that is 30% higher than other marketing channels. .
Adweek
OCTOBER 14, 2022
Wasn't this supposed to be the start of the second Roaring Twenties? CMOs have gotten no respite as various crises have accumulated over the past two years. Hope for a light at the end of the pandemic tunnel faded when supply chain troubles persisted. This year, inflation and the worsening economic outlook have placed 2023.
AdPushup
OCTOBER 14, 2022
Floor price allows publishers to set a minimum selling price for their ad inventory. Meaning, when a bid appears for an ad unit, it is first filtered based on its floor price. In order to maintain an optimum fill rate, publishers avoid setting a very high floor price. Consequently, they sometimes end up selling their [.].
Adweek
OCTOBER 14, 2022
In recent years, opulence and maximalism in interior design have given way to minimalist, neutral palettes. The pervasiveness of grey and beige as trending colors on platforms like Pinterest and Instagram has given rise to "greige"--a portmanteau Argos believes is stifling creativity. That's why the retailer has partnered with Ogilvy UK for a campaign that.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdPushup
OCTOBER 14, 2022
Major ad tech challenges and trends summarized in a single article. Discover innovations and challenges to enrich your programmatic media buying in 2023. The programmatic advertising market is rapidly transforming under the influence of the market changes introduced during 2020-2022: privacy regulations, restrictions in measurement and attribution, transition to new technologies, and different post-COVID content [.].
Adweek
OCTOBER 14, 2022
Conan O'Brien spent nearly three decades reinventing and redefining late-night TV. As he prepares to make the leap from linear to streaming, he's also thriving on a completely new platform: podcasting. His hit podcast Conan O'Brien Needs A Friend, which was named Best Comedy at this year's Adweek Podcast Awards, has grown into an empire.
Ad Monsters
OCTOBER 14, 2022
As we approach the close of Hispanic Heritage Month , we thought it was a good time to laud advertisers for upping their spend when it comes to targeting this market. But we’d be remiss not to mention that advertisers are also underspending on the Hispanic market relative to the total population, media consumption habits, and growing economic power.
Adweek
OCTOBER 14, 2022
For some ad professionals, the point of entry into creative advertising can be rather general. For Ogilvy Bolivia CEO and chief creative officer Henry Medina, it was actually a very specific ad. A TV commercial of sausages "that almost makes me eat the television," he shared with Adweek for Creative Flavor, a series created in.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech Series
OCTOBER 14, 2022
Email Data Stops Fraud – Email intelligence data used with first party data is a 1-2 punch in the fight against fraud! AtData, The Email Address Experts, will be exhibiting under one brand at Money 20/20, 2022. Recently rebranded as AtData, from the merger of TowerData, LLC and FreshAddress, LLC, our team will be discussing how our Fraud Prevention Service, powered by email intelligence data, is the best at stopping fraud before it gets through any entry points!
Adweek
OCTOBER 14, 2022
As he approaches nearly 20 years with FX, John Landgraf continues to break new ground. In his time as head of the network, FX has evolved from a basic cable channel that aired a handful of live shows and classic TV returns, into a global programming brand with a premium cable networks, a streaming service.
Martech Series
OCTOBER 14, 2022
National initiative extends Neighbor’s commitment to sustainability while deepening customer relationships with a delightful and easy returns experience; 80% of returned items resold within 30 days at a 28% average discount. Recommerce pioneer and leader FloorFound announced direct-to-consumer outdoor furniture brand Neighbor is using the FloorFound platform to streamline returns, extending their commitment to a superior customer experience and recapturing revenue from its premium resold l
Adweek
OCTOBER 14, 2022
It's not Jason Momoa, Dwayne Johnson, Gal Gadot or John Cena starring in these heart-pumping action flicks--it's an avocado, a lime and an English cucumber. If that sounds like the set-up to a joke, it is, sort of. In a series of movie trailer-style spots, fruits and veggies get title billing, where they're placed in.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech Series
OCTOBER 14, 2022
RW Digital, a leading programmatic solutions provider, announced it has successfully graduated from the Stellantis-NBL National Black Supplier Development pilot program. In 2021, Stellantis, an automotive manufacturing corporation, and the nonprofit organization, National Business League (NBL), formed a national partnership to develop Black suppliers for future contracting and procurement opportunities in the pursuit of greater racial equity in the marketplace.
Adweek
OCTOBER 14, 2022
David Puckett, a drummer in the metalcore band We Came As Romans, found it nearly impossible to connect with the band's fans in the way he wanted. When the band went on tour in 2007, it did what bands typically do--rely on third-party merchandising and ticket vendors to manage sales. But those partners held onto.
Martech Series
OCTOBER 14, 2022
The time has arrived for retailers to prepare for the next holiday season, as Black Friday and Christmas shoppers start to increase foot traffic on the high street. In this new era of commerce, many marketing strategies place a significant emphasis on digital channels. The benefit of face-to-face marketing cannot be underestimated, especially during the holiday season when daylight-deprived consumers seek out experiences beyond usual shopping trips.
Adweek
OCTOBER 14, 2022
The age verification options Instagram began testing in the U.S. in June were extended to more countries this week, including Brazil and India, with plans to add the European Union and the U.K. before the end of the year. Beginning in late June, when a user in the U.S. attempts to edit their date of.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech Series
OCTOBER 14, 2022
NeuroID, a leader in digital behavior and behavioral analytics, announced that identity industry veteran, Kathleen Waid , has been named Chief Revenue Officer. “I couldn’t be happier to have Kathleen join our team,” said Jack Alton , CEO NeuroID. “She brings incredible leadership and deep industry experience that are critical in meeting our vision of expanding the use of digital behavior at the platform and enterprise level.
Adweek
OCTOBER 14, 2022
King's Candy Crush Saga kicked off a celebration of its 10th anniversary last month by enlisting ad agency David Madrid for a print and OOH ad campaign. The party continues at 8 a.m. EST Oct. 20 with Grammy-winning pop star Meghan Trainor releasing her new single, "Made You Look," exclusively through the mobile game. While.
Martech Series
OCTOBER 14, 2022
Perficient , Inc, the leading global digital consultancy transforming the world’s largest enterprises and biggest brands, announced it will demonstrate its digital experience expertise in a breakout session with Infor, a multinational enterprise software company, at Sitecore Symposium taking place in Chicago from October 17-20. For more than 10 years, Perficient and Sitecore have partnered to provide global organizations with a dynamic content management platform that can scale across multiple s
Adweek
OCTOBER 14, 2022
Halloween is coming soon, and Messenger is celebrating the season with the release of a "Spooky Vibes" chat theme. This theme adds ghosts, pumpkins and other Halloween-themed icons to a conversation's background. When the Spooky Vibes chat theme is activated, the chat's emoji will automatically be updated to the ghost emoji. Our guide will show.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
340 
Let's personalize your content