Adweek
NOVEMBER 20, 2022
A $180,000 image of a Taco Bell taco, an $800 virtual Pringles can, a $265 piece of Charmin toilet paper. In summer 2021, as prices of major cryptocurrencies swelled to record highs, it seemed like branded nonfungible tokens (NFTs) were inescapable and regularly commanding head-scratching sums. Crypto companies billed their digital ownership model as a.
Fuel Lines
NOVEMBER 20, 2022
Building an engaged online community should NOW be a core responsibility for business development. The battle for new business is online which makes community development indispensable for marketing your agency. Knowing how to build an online community has become an important skill-set. How to Build an Online Community of Prospects. 1. Create a Niche.
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Adweek
NOVEMBER 20, 2022
As the competitive world of ad tech and mar tech continues evolving against a backdrop of unsettling economic circumstances, delivering the best performance is top of everyone's mind. That's why when we asked you, our Adweek readers, to vote on our fourth annual Adweek Readers' Choice: Best of Tech Partner Awards--which recognizes the top advertising.
The Ad Tech Blog
NOVEMBER 20, 2022
A common question when optimizing a sales funnel is: at which step are people leaving the most? It is the first step. It is always the first step. A startup unaware of its sales funnel is losing leads for not having any process to capture them. They might be working hard to get the product out but ignoring the users knocking on the door. The fact that you don’t know your sales funnel doesn’t mean that you don’t have one.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
NOVEMBER 20, 2022
On Nov. 20, Adcolor, the non-profit organization dedicated to the advancement of professionals of color within creative industries, announced the winners and honorees of its 16th annual Adcolor Awards. The Sunday ceremony capped a four-day conference that began on Nov. 17. Presented by Amazon, Disney, Google/YouTube and Meta, this year's ceremony--the first fully in-person event.
Monetize More
NOVEMBER 20, 2022
Using Google AdSense to monetize your website or app traffic with display ads is one of the simplest & most effective monetization methods. However, although it’s a relatively simple concept, you need to understand some specifics for success. In this article, we’d like to show you how to start making money with Google AdSense. Keep in mind that we’ll only be focusing on AdSense and optimizing your ads.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
NOVEMBER 20, 2022
Despite transparency woes, programmatic buying on CTV is evolving. M&A is helping spur maturation in the market. Tremor International, for example, is a “much different business” now that it has integrated Amobee’s tech into its stack, said Chance Johnson, the company’s new chief commercial officer. The next step? Getting more data to plug into those programmatic pipes.
Adweek
NOVEMBER 20, 2022
In a stunning turn of events, Bob Iger is returning as the Walt Disney Company's CEO after less than a year of retirement. Disney's board of directors announced the decision Sunday evening. Current CEO Bob Chapek--who had held the role since February 2020--will be stepping down and exiting the company. "We thank Bob Chapek for.
Martech Series
NOVEMBER 20, 2022
Influencer Marketing Platform Introduces a New Visual Identity in Tandem with New Technology. Top influencer marketing and social intelligence platform Tagger Media announces its rebrand, including new service offerings and a refreshed visual identity. Beyond its new look and feel, the platform now offers an integrated affiliate marketing solution on the heels of a new pricing estimator that recently went live. “As marketers ourselves, we are intimately familiar with the challenges our bra
Adweek
NOVEMBER 20, 2022
Despite the rise to prominence of equality movements in recent years, inclusivity across the global marketing sector has stalled, according to Kantar's Inclusion Index. The latest report is the first since 2019, before the outbreak of the Covid-19 pandemic. It's based on qualitative findings from 13,000 employees across 13 countries and 24 industries.
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Martech Series
NOVEMBER 20, 2022
By 2022, 87% of all digital ads budgets in Asia were spent on programmatic ads. This article is a must-read to ensure that your brand takes full advantage of it. By 2023, it is expected that more than 90% of the industry will use programmatic ad buying. This is mainly because it can be used on a large scale and can automate even the most difficult tasks.
Adweek
NOVEMBER 20, 2022
In October 1989, NBC executives received the test results for a new sitcom--and they were bleak. The show was simultaneously "ordinary" and "unbelievable," "familiar" and "disorienting." As a result, "no segment of the audience was eager to watch the show again." Most networks passed on it, including NBC. Still, there were a handful of executives.
Martech Series
NOVEMBER 20, 2022
Pexip’s enhanced Room Connector feature enables organizations to equip all meeting rooms with Google Meet interoperability, including content sharing and dual-screen functionality. . Pexip, a leading global video technology company, announces that its Room Connector feature now enables Google Meet guests to join meetings with their existing video conference systems, even if the meeting host’s organization has not enabled Pexip interoperability.
Digiday
NOVEMBER 20, 2022
The World Cup kicked off in Qatar and major brands have taken advantage of the moment of exposure. Among them is Hispanic television network Telemundo, and its parent company NBCUniversal, which is betting on a marketing strategy that takes advantage of the enormous growth of Hispanic consumers in the U.S. Claudia Chagui, senior vice president of marketing and creative at Telemundo.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech Series
NOVEMBER 20, 2022
Company places expanded emphasis on bringing its award-winning Human Experience (HX) platform to the Asia-Pacific region. Forsta, a leading global provider of market research, customer experience (CX), and employee experience (EX) technology, announced that Henry Pooley has been appointed Managing Director for the Asia Pacific (APAC) region, signalling a more significant focus on the region going forward.
Digiday
NOVEMBER 20, 2022
Snapchat has never been a top priority for creators and it doesn’t look like that will change anytime soon. The mobile messaging app doesn’t seem to be doing enough to win them over – even though it arguably needs the increased attention creators attract and the dollars that subsequently follow. In fairness, Snapchat has tried to curry favor with some creators, but maybe not enough to become a top destination for them.
Martech Series
NOVEMBER 20, 2022
In the wake of their company’s rebranding, GroupSolver Inc., an intelligent research platform, names themselves “Data Storytellers” and promises to help customers uncover the ‘why’ behind their raw data. With a compelling new tagline, “Stay curious. Ask why.”, the startup grounds itself in the importance of being inquisitive by encouraging businesses to ask questions and using their cutting-edge, AI-powered technology to help answer them.
Rob Campbell
NOVEMBER 20, 2022
When COVID was in full swing, Boris Johnson was called out for his mixed messaging. One of his great moments was when he said this ridiculousness: “Anyone who can’t work from home should go to work. But if you can’t observe social distancing, you should stay at home. But if you are at work and you feel ill, you should stay from home.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech Series
NOVEMBER 20, 2022
CrafterCMS recognized as a Representative Vendor in the 2022 report. CrafterCMS , the leading headless CMS for enterprises, announced that it has been identified as a Representative Vendor in the 2022 Gartner “Market Guide for Web Content Management” report. CrafterCMS was named in the Headless category(1). According to Gartner(1), “User experience in headless WCM is coming under closer scrutiny.
Digiday
NOVEMBER 20, 2022
Browser makers like Apple, Brave and Mozilla have been trying to crack down on fingerprinting as a tactic for collecting information to identify individuals’ devices online. And yet this method continues to be used, including in a consent fraud scheme co-opting IAB Europe’s Transparency and Consent Framework. Originally published on Aug. 30, 2019, Digiday has updated this article to include a video that helps to illustrate what fingerprinting is.
Martech Series
NOVEMBER 20, 2022
The virtual product placement company is a technology breakthrough that promises to transform the future of the global media landscape. Ryff , the tech startup leading the charge in virtual product placement (VPP), announced that it has been named to Fast Company’s second annual Next Big Things in Tech list, honoring technology breakthroughs that promise to shape the future of industries—from agriculture and environment to productivity and artificial intelligence.
Digiday
NOVEMBER 20, 2022
As the entire marketing and media ecosystem braces for a rough 2023 by most definitions, local media — particularly traditional media including broadcast and print — are expected to be hit hard by revenue losses. What will save local from a deeper downward trend next year will be local ad spending on digital, digital out-of-home (OOH) media and connected TV, according to numerous media agency sources as well as Borrell & Associates, a firm that tracks local advertising in the U.S.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech Series
NOVEMBER 20, 2022
Semrush is the biggest SEO SaaS in the world, with a revenue of U$222.7 million per year. Conversion Agency just launched a brand-new SEO software list with the aim of contributing to the SEO ecosystem. While most articles on the web talk about the technical aspects of each tool, our goal here is to bring you business data from each one. Marketing Technology News: MarTech Interview with Dan Silver, CMO at ZineOne.
Digiday
NOVEMBER 20, 2022
Direct-to-consumer reproductive brand Natalist is beefing up its media mix and layering in more video advertising than ever before. The company, founded in 2019, is looking to boost brand awareness, get in front of more customers and scale the business after being acquired by Everly Health last October. Natalist has spent the last year focused on brand awareness and expanding its audience, according to Jenifer Dasho, Everly Health’s CMO and Natalist’s general manager.
Martech Series
NOVEMBER 20, 2022
HCLTech, a global technology company, announced that it has launched the HCLTech Sustainability School and its first comprehensive climate literacy learning series. The series, developed by Axa Climate, has been designed to raise awareness of the impact of climate change among HCLTech’s 220,000+ employees. The HCLTech Sustainability School aims to build sustainability champions amongst its employees across the globe.
Bhatnaturally
NOVEMBER 20, 2022
Getting an ad noticed by consumers is not an easy task. Most of advertising is just ignored – a fate worse than being noticed and disliked. Ads which are seen, recalled and spoken about positively are rare. My weekly compilation of clutter-breaking ads is a small tribute to such efforts – I know how difficult [.]. The post AirPods Pro, FIFA World Cup and more: creative ads of the week appeared first on Bhatnaturally.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech Series
NOVEMBER 20, 2022
Described as ‘the analytics platform purpose-built for the Metaverse’, Metalitix is a suite of data collection and visualization tools for XR and 3D experiences, packaged up into one of the most advanced Spatial Analytics tools ever built. With the exponential rise in immersive experiences on the web, there has been a clear need for creators, developers and agencies to achieve a higher level of insight than traditional 2D analytics platforms are able to provide.
AdExchanger
NOVEMBER 20, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Go-To-Marketer Plan Marketers are getting thirstier, The Wall Street Journal reports. That isn’t new. (This is the industry. Continue reading » The post Can CMOs Market Themselves?; Big Media Says Winter Is Coming appeared first on AdExchanger.
Martech Series
NOVEMBER 20, 2022
No API? No problem. OneSchema empowers developers to ingest messy data from CSVs without spending months writing custom code. OneSchema is saving software engineers years of development time with their suite of developer tools for ingesting CSV data. The company announced a $6.3M funding round led by General Catalyst, with participation from Sequoia Capital, Y Combinator, Elad Gil and Contrary Capital.
Adweek
NOVEMBER 20, 2022
It's the end of an era at AMC as The Walking Dead aired its final episode after 11 seasons tonight--but some of the finale's biggest surprises came during the show's ad breaks. That's because four Walking Dead characters who died over the show's 12-year run were resurrected--as zombies--in five spots that aired during the program.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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