Martech

FEBRUARY 21, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and how do you plan to reach your audiences? I think it’s fair to say that marketing is at an inflection point — and that goes for advertising and publishing too.

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More About Advertising

FEBRUARY 21, 2022

Those adam&eveDDB Lloyds Bank black horses are back, this time sharing “a moment of intimacy between one horse and a young woman.” Steady on. Lloyds Richard Warren says: “Our new ‘Drumbeat’ advert brings our iconic black horse into the heart of daily life, demonstrating our timeless commitment to families, businesses, and communities across Britain.

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Martech

FEBRUARY 21, 2022

For the past 20 years at Real Story Group, we’ve helped hundreds of enterprises make good martech stack decisions, and over that span, I’ve been fortunate to advise a wide array of technology selection teams. I saw a lot of things go well, and many things go…not so well. Oh, the lessons we learned! The most important finding, though, was that spreadsheet-heavy, waterfall-based selection methods just weren’t cutting it anymore.

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More About Advertising

FEBRUARY 21, 2022

Next 15 Communications Group, which describes itself as a “tech and data-driven growth consultancy,” has confirmed that it is in discussions about acquiring Engine UK from its owner US-based Lake Capital. Engine has been in the shop window for about a year now, with a reported valuation of about £100m although this may be for. The post Next 15 in talks to buy Engine UK first appeared on More About Advertising.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

InMobi

FEBRUARY 21, 2022

This article first appeared on The Drum Over the last two years, advertisers across the globe have been trying to formulate a new playbook to keep pace with the dramatic changes observed in the consumer landscape. Be it meeting consumers where they are in a world with constantly shifting social distancing measures, or joining them in the new exciting virtual realities which have seen huge traction over the last 20 months, brands today must embrace agility and resilience to drive meaningful conne

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More About Advertising

FEBRUARY 21, 2022

Seemingly from nowhere ads for cryptocurrencies have emerged as a major ad segment and here’s another from FTX, a Bahama-based crypto-exchange with a US offshoot, from DentsuMB. This has veteran comedy writer Larry David (Seinfeld, Curb Your Enthusiasm) taking a turn through history (another big current ad trend) to try to explain the bewildering present.

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Martech

FEBRUARY 21, 2022

This is the second part of a two-part article. The first part, “Return on investment is missing in action,” can be found here. Life would be a lot simpler if marketing were a machine. Your marketing budget would produce an expected return on investment, given a fixed input. In real life, calculating ROI on your marketing spend is impossible.

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InMobi

FEBRUARY 21, 2022

Advertisers across the Southeast Asia (SEA) continue to focus on being in lockstep with their consumers, who are now exploring digital avenues at an unprecedented pace. Be it shopping on apps to meet their daily needs, watching the latest movies in the palm of their hands, or gaming to connect with the virtual communities –consumers have embraced their digital lives.

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Single Grain

FEBRUARY 21, 2022

Are you looking for the right Google Ads agency to serve your business? We get it. With so many options, you must be overwhelmed. Who can you trust? What services can such an agency offer? And what should you expect to pay for their services? These are some of the questions we’ll answer for you. Book My Free Google Ads Marketing Consultation . TABLE OF CONTENTS: ↓ What Is a Google Ads Agency?

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