Adweek
SEPTEMBER 27, 2022
New York's Times Square is packed with eye-catching digital billboards from international brands marketing luxury products. So an OOH campaign to mark the opening of Jollibee Foods Corporation's new flagship restaurant in Times Square felt like a natural move--but also one that plays on the visual clutter by tempting its billboard models with a bucket.
Ad Rants
SEPTEMBER 27, 2022
A good content marketing strategy can do wonders for your business. Most businesses used to focus on a hard-sell approach where they would push the audience to buy their products and services. Now, the focus has moved towards a more customer-centric approach. Businesses nowadays want to provide value to the customer and tailor their services according to their needs.
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Adweek
SEPTEMBER 27, 2022
Let's Talk About Brand is a weekly conversation where host and personal branding coach Christine Gritmon interviews guest experts about different elements of branding--with a focus on how people can incorporate these lessons into their own personal brands. After two years as a live multichannel video show and companion #ChatAboutBrand Twitter chat, Let's Talk About.
Ad Rants
SEPTEMBER 27, 2022
What should be the first step in your lead generation process? How can you increase the number of leads coming into your system, and convert them into customers? While selling more to your current customers is one way to grow your business, you also must reach new clients at the same time. According to HubSpot, 65% of business owners say generating website traffic and finding new leads is their most significant marketing challenge.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
SEPTEMBER 27, 2022
Walmart is making its first foray into the metaverse with a pair of new experiences on gaming platform Roblox. The two island-like hubs, Walmart Land and Walmart's Universe of Play, will offer virtual music festivals, dressing rooms and modeling opportunities for avatars to try on digital clothes and a host of games scattered throughout. The.
Ad Rants
SEPTEMBER 27, 2022
Like most startups, you probably think that content marketing is a luxury you can't afford. After all, you're already stretched thin just trying to keep up with the day-to-day demands of running a business. Who has the time to worry about creating blog posts, infographics, and social media updates? The truth is that content marketing is essential for any business, especially a startup.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ad Rants
SEPTEMBER 27, 2022
From traditional marketing to the current age of digital marketing, a lot has changed in the last two decades in terms of adopting customer-focused marketing strategies and bringing in technologies. In addition, technological advancements with the help of AI have further accelerated the process of how industries are looking to market. The businesses adopting AI within the marketing industry have grown tremendously in the last few years and are expected to surpass $48.8 billion by 2030.
Adweek
SEPTEMBER 27, 2022
As cryptocurrency brands raced to make the biggest marketing splash a year ago, one company in the space is happy with its decision to steer clear of the multimillion marketing bandwagon at the time.
Ad Rants
SEPTEMBER 27, 2022
Does your business have a website? If so, organic traffic should be sent to it, which means that people are randomly clicking on links to your websites and landing on your pages. This is great! Driving traffic to your online store is fundamental for its success. But why isn't this happening then? Well, if you're not sending out enough backlinks or not sending the right backlinks, you'll find fewer people finding their way to your site over time.
Adweek
SEPTEMBER 27, 2022
Editor's note: This column is part of a series with Snap on augmented reality. Below, global director of insights and analytics Lauryl Schraedly describes how different types of AR activations have different capacities to reenvision your retail and ecommerce strategies. It's time to talk about the "I" word. Yes, that one: Inflation. Today's consumers are.
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Ad Rants
SEPTEMBER 27, 2022
In this era of cutthroat competition, you need to ensure every small detail gets executed perfectly. A lot of entrepreneurs forget that it's that small thing that can make a difference. For example, the famous space shuttle challenger explosion was caused by the failure of the small circular gasket called the O-ring seal. Similarly, they can spend thousands of dollars to build their perfect website but forget about its most important component which is the CTA button.
Adweek
SEPTEMBER 27, 2022
When Bo Burnham released a song encapsulating the absurdity of middle-class existence while attempting to process all the concurrent crises of 2020, it's unlikely he intended to create the soundtrack to climate doomism. "That Funny Feeling," a song from the comedian's hourlong special Inside, proved especially relatable, eventually becoming a popular TikTok sound used in.
Martech
SEPTEMBER 27, 2022
Most marketers work day in and day out to stay on top of how their market is evolving, but just one unexpected factor can shift the entire trajectory of your industry. Join this webinar for an eye-opening discussion about how to identify consumer concerns, determine market barriers and where potential gaps may be using consumer and market intelligence.
Adweek
SEPTEMBER 27, 2022
Two years ago, model and businesswoman Beverly Johnson wrote an op-ed for The Washington Post looking back on some history she had made 46 years earlier. In August 1974, Johnson became the first Black woman to be featured on the cover of Vogue magazine. But Johnson was not in a nostalgic mood. The fashion and.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
SEPTEMBER 27, 2022
Seraj BharwaniChief Strategy Officer“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Seraj Bharwani, chief strategy officer at AcuityAds. The gradual and inevitable loss of legacy tracking infrastructure, including mobile ad-IDs, third-party cookies and device-level IP, will be of.
Adweek
SEPTEMBER 27, 2022
Gun advertising once evoked groups of hunters and father-son trips into the great outdoors. But over the last 40 years, the weekend sportsmen demographic shrunk as a marketing target for brands such as riflemaker Winchester. Now gunmakers have moved away from the wholesome images of unwrapping a rifle from under the Christmas tree. That advertising.
AdExchanger
SEPTEMBER 27, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s Pub Crawl Ads.txt was created to identify and help prevent fraud or non-transparent dealings in programmatic. But ads.txt also helps to quantify Google’s ad tech footprint. Of the top one million sites that carry the ads.txt spec and are tracked by Well-Known, an.
Adweek
SEPTEMBER 27, 2022
Miss out on Brandweek 2022? Want to catch some of the sessions you may have missed? Well, you're in luck! You can now hear select sessions from the event by subscribing to Brandweek: The Podcast. Kicking off day one of Brandweek 2022 was a conversation between AB InBev's global vice president of marketing culture and.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Ad Monsters
SEPTEMBER 27, 2022
Every four years the World Cup reaches millions of hardcore and casual soccer fans from all over the world. The 2022 Qatar FIFA World Cup, in particular, will be a much-needed break from almost three years of pandemic woes. Many multicultural families and groups of friends in the United States will eagerly watch dozens of matches, even if the time zone difference could be challenging.
Adweek
SEPTEMBER 27, 2022
On the latest episode of Home / Work, host Antonio Lucio sits down with newly engaged couple Ro Kalonaros, global director of content and culture at Omnicom, and Christena Pyle, chief equity officer at Dentsu Americas. During the conversation, they discussed wedding planning, managing two different high-profile careers and finding moments of joy in household.
Digiday
SEPTEMBER 27, 2022
Google may have yet to deprecate the third-party cookie in its Chrome browser, but publishers have been dealing with the online tracking mechanism’s absence in browsers like Apple’s Safari and Mozilla’s Firefox for years. And they’re growing more and more impatient about addressing this issue, which was a focal point during the Digiday Publishing Summit in Key Biscayne, Fla., last week.
Adweek
SEPTEMBER 27, 2022
On this week's episode of To Dine For, host Kate Sullivan is joined by Artis Stevens, who has devoted his career to community service, beginning at the Atlanta Public Housing Agency, then the Boys & Girls Clubs of America. He spent many years at the National 4-H Council, and now his career has taken him.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
SEPTEMBER 27, 2022
Subscribe: Apple Podcasts • Stitcher • Spotify. Publishers’ commerce businesses can take many forms nowadays, from earning small commissions with in-article affiliate links to creating an entire direct-to-consumer (DTC) product line that turns a publisher into a retailer. But given commerce revenue is down this year for some media companies and the economic slowdown has put restraints on shoppers’ wallets , publishers may need to rethink their commerce strategies.
More About Advertising
SEPTEMBER 27, 2022
Many years ago there was a magazine called Campaign, which confused everybody. What was it about? I thought it was about fleet Street or something when I went to work there only to be highly confused when the first plash I saw was about a company called Geers Gross (I subsequently learned it was an. The post Warlingo turns table on marketing terms to aid Ukraine first appeared on More About Advertising.
Digiday
SEPTEMBER 27, 2022
Social media bots may represent just a sliver of an app’s total users, but it turns out they may be generating more content than we thought. While media agencies find bot content concerning, some say it won’t become a higher priority until both platforms and advertisers sound the alarm. At the same time, media firms and agencies are employing artificial intelligence and developing broader social strategies to ensure brand safety, as bot content becomes more widespread across social m
Exchange Wire
SEPTEMBER 27, 2022
EX.CO - The Experience Company, the world’s leading content experience platform powering billions of personalised interactions around the web, announced new case study results that indicate BoardingArea, a network of 60+ business travel and frequent flyer websites, is earning 27% [.]. The post EX.CO Propels 27% Revenue Growth for Travel Website Network BoardingArea appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
SEPTEMBER 27, 2022
This year, given the current economic uncertainty, the pressure on the fourth quarter is amped up for marketers. That might be one of the reasons some are planning to offer holiday sales incentives earlier in the season, with some advertising executives saying they have clients — mostly e-commerce and direct-to-consumer brands — planning to spend ad dollars earlier in the year and easing up in December.
Exchange Wire
SEPTEMBER 27, 2022
Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, announce a significant expansion of its UK team with the appointment of four new team members: Julien Sneeuwjagt – enterprise sales director; Allan Sheriff – global [.]. The post Adform UK Continues its Growth With Four New Appointments appeared first on ExchangeWire.com.
All About Advertising Law
SEPTEMBER 27, 2022
Last week, the National Advertising Division of the Better Business Bureau National Programs (NAD) held its annual conference. The wide array of speakers covered a broad range of topics, from the metaverse to dark patterns, social justice, environmental claims, and (as always) substantiation and disclosures. Multiple speakers from the Federal Trade Commission also presented and gave insight into the FTC’s current priorities.
Digiday
SEPTEMBER 27, 2022
BetMGM, which offers online sports betting, teamed up with Intersection, an OOH technology company, to produce a digital outdoor advertising campaign to reach sports fans attending events at MetLife Stadium. NJ Transit’s signage and advertising were rebranded to accommodate a new rail line that goes directly to MetLife along with print and digital ads.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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