Adweek
JUNE 28, 2023
Something happened at the 2023 Cannes Lions International Festival of Creativity that has never happened before in the event's 70-year history: A chief financial officer spoke on stage. That CFO was Mastercard's Sachin Mehra, who co-led a session at the Palais with Raja Rajamannar, the company's chief marketing and communications officer. Mehra, standing before an.
Ad Rants
JUNE 28, 2023
Digital marketing keeps evolving and it can sometimes feel hard to keep up. However, you can't afford to get left behind or let your brand presence erode. After all, despite the economic uncertainty, new businesses open their doors every day. In 2022, roughly five million new companies came into the market. That's a lot of competition -- and even more reason to kick your digital marketing into high gear.
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Adweek
JUNE 28, 2023
NBCUniversal and Blockgraph are looking to bring more efficiency and capabilities to the TV advertising landscape. Today, NBCU and the privacy-focused tech and data company announced a new partnership to optimize first-party data activation for the media and entertainment industry. The collaboration looks to enhance the use of first-party data in marketing campaigns across One.
The Ad Tech Blog
JUNE 28, 2023
Qualitative data analysis these days is becoming all-time cheaper. Data is a crucial resource, yet capitalizing on it for improved decision-making or enhanced customer experiences can be tedious. Often, businesses grapple with data spread across various systems and applications, complicating its analysis and effective utilization. The primary obstacle lies in the inaccessibility and incomprehensibility of your data, which is frequently stored in disparate formats and systems.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JUNE 28, 2023
Adobe and Hasan Minhaj are here to liberate employees from the spatial and environmental confines of lethal and clunky office supplies. And they are channeling an oft-memed, cult classic film to do it--while simultaneously marking a milestone anniversary for the software giant's most famous invention: The Acrobat PDF. In "I Love you, Adobe," the award-winning.
VideoWeek
JUNE 28, 2023
New research from Adalytics has revealed that Google violated its own standards when placing video ads on third-party websites, potentially costing advertisers billions of dollars. Through its Google Video Partner (GVP) program, the tech giant charges a premium to place ads on “high-quality” sites. Google’s TrueView in-stream ads are meant to play before main video content with the audio on, and must be skippable.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JUNE 28, 2023
One of the attractions of Google Analytics 4 (GA4) is getting a sophisticated web analytics tool free. However, there are a lot of other analytics tools that can compete with it in both features and price. Here’s a list of the best known. Matomo is an open-source analytics platform that provides similar features to Google Analytics. It offers real-time analytics, customizable dashboards and detailed reports.
Adweek
JUNE 28, 2023
When it comes to identifying women as financially capable figures, AI isn't exactly on the money. SoFi, a digital financial services company, came to that conclusion when it prompted AI for images that reflect a person who is "good with money." The result? About a thousand pictures. of which less than 2% were women.
AdExchanger
JUNE 28, 2023
Kroger Precision Marketing, the grocery chain’s retail media arm, announced plans to bring its self-serve retail media ad tech fully in-house and shared an update on how the project is The post Kroger Is Bringing Its Retail Media Ad Tech In-House appeared first on AdExchanger.
Adweek
JUNE 28, 2023
Stellantis North America, maker of auto brands including as Jeep, Chrysler, Dodge, Ram, Alfa Romeo and Fiat, has added TKT & Associates to its North America creative roster. The agency, through its TKT Collaborative division, takes the role of the first agency of record focusing on Black audiences across Stellantis' North American brand portfolio.
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AdExchanger
JUNE 28, 2023
Machine learning tech is consuming open web ad budgets as big walled gardens consolidate media, data, tech and audiences inside their own fortresses. The post Machine Learning Will Eat Ad Budgets, But Who Gets The Bellyache? appeared first on AdExchanger.
Adweek
JUNE 28, 2023
With the U.S. Women's National Team roster (finally) revealed and under a month to go until the 2023 FIFA Women's World Cup kicks off, Fox Sports unveiled its massive marketing campaign for the tournament. The USWNT is targeting an unprecedented third-consecutive title, and Fox has the exclusive television rights for the July 20-August 20 event--kicking.
Marketing Dive
JUNE 28, 2023
Creators will be able to pitch brands with their clips in the hopes of earning money via ad partnerships.
Adweek
JUNE 28, 2023
When PepsiCo ended its decade-long sponsorship of the Super Bowl Halftime Show last year, the food and beverage giant leaned into football's global cousin soccer to make a cultural splash, taking its learnings from the halftime show to other parts of the world. The UEFA Champions League (UCL) final, considered the biggest game in club.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
JUNE 28, 2023
Time is running out to migrate your website from Universal Analytics to Google Analytics 4. Even though Google has been telling marketers for months to make the switch “ as soon as possible “, most websites around the world ignored the warnings and were still using UA as of June 21. That’s a decision many may regret starting Saturday morning when UA officially sunsets.
Adweek
JUNE 28, 2023
The clamor for regulatory reforms targeting Big Tech companies stems from a fundamental issue deeply embedded in the advertising industry. Within this complex landscape, tech giants such as Google, Facebook and Amazon reign supreme, wielding control over data, platforms and buy-side ad tech. However, the very nature of their dominance poses a challenge, as they.
Seth Godin
JUNE 28, 2023
One show can make Netflix’s year. One stock can make the numbers for an investor. One player can drive a team to victory. The key is, “I’m not sure which one it’s going to be, but it’s going to be one of these.” The challenge with falling in love with the potential of just one egg is that we often end up making the entire basket the same.
Adweek
JUNE 28, 2023
Doja Cat's iconic collaboration with Taco Bell is a wild unicorn of brand partnerships. After the rapper tweeted at the fast food chain to bring back the Mexican Pizza, a brand partnership of epic proportions was born, rooted in transparency and genuine fan connection. Taco Bell, Deutsch LA, and Doja Cat's team joined Adweek at.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
JUNE 28, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Off Topic The ad industry isn’t sold on the Topics API, which becomes widely available in Chrome’s update The post Time To Find A New Topic?; Shopify Gets Serious About Creator Affiliates appeared first on AdExchanger.
PubMatic
JUNE 28, 2023
The explosive growth of the programmatic media buying marketplace has been accompanied by surging interest among publishers, advertisers, and consumers in embracing responsible media practices. While many in the industry debate the importance of “being responsible” and varied approaches for doing so, PubMatic is at the forefront of creating a responsible media supply chain for our customers.
Marketing Dive
JUNE 28, 2023
Programmatic advertising was mostly responsible for ads appearing on such sites, potentially without the advertiser’s knowledge, per NewsGuard findings.
Exchange Wire
JUNE 28, 2023
In today's ExchangeWire news digest: new research suggests Google breached its own standards for placing video advertisements on third-party websites; the NEAR Foundation collaborates with Alibaba Cloud to enhance Web3 adoption in Asia and the Middle East; and British households [.] The post Google Accused of Breaching Video Ad Deal Standards; NEAR & Alibaba Cloud Partner to Accelerate Web3 Adoption appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Marketing Dive
JUNE 28, 2023
“That's Who We Are” comes as the brewer attempts to move forward from a months-long backlash and follows the launch of Bud Light's summer campaign.
Monetize More
JUNE 28, 2023
The emergence of ChatGPT and similar AI technologies brings both opportunities and challenges. As a publisher, it is crucial to examine the potential impact of ChatGPT on automated/bot traffic and devise effective strategies to mitigate its negative consequences. This article explores the implications of ChatGPT on the generation of bot traffic, content scraping, and intellectual property infringement and provides actionable initiatives to address these concerns. 1.
Marketing Dive
JUNE 28, 2023
A new self-service advertising platform comes at a point of growing pains for the channel where many brands have become “reluctant” buyers.
More About Advertising
JUNE 28, 2023
Maga-style red baseball caps, heavy duty machinery and open farmland. Bud Light’s new ad couldn’t be further away from trans influencer Dylan Mulvaney celebrating her first year as a woman with a can featuring her own face. Anomaly’s “That’s who we are” commercial celebrates the workers who make Bud Light. It’s an attempt to bring. The post Make Bud Light great again: InBev goes back to its roots first appeared on More About Advertising.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Marketing Dive
JUNE 28, 2023
New consumer features include a universal search bar, multiple carts, bottom navigation tabs and the ability to use SNAP/EBT online payments for groceries.
More About Advertising
JUNE 28, 2023
UK advertiser body ISBA is ready to roll out Origin, what it claims is the world’s first reliable cross-media measurement system. Origin is backed by 30 major advertisers and technology companies including Procter & Gamble, L’Oréal, EE, PepsiCo and Unilever plus Meta, Google and TikTok. Origin has an initial budget of £20m (users will pay.
Exchange Wire
JUNE 28, 2023
ID5, the market-leading identity provider for digital advertising, in partnership with global media agency Havas Media Group and DSP MediaMath, today (June 28th, 2023) announced that they enabled multinational telecommunications company Telefónica to reach audiences in cookieless environments and reduce [.] The post ID5 Enables Telefónica to Optimise its Identity Strategy & Reduce CPA by Over 50% appeared first on ExchangeWire.com.
Digiday
JUNE 28, 2023
Kroger is taking the next step to more fully control its retail media network: The grocer is in-housing its self-service ad platform. As retail media continues to heat up, Kroger Precision Marketing (KPM) is betting on building its own self-service platform to better compete as well as improve its retail media business. The in-house self-service platform will give advertisers access to Kroger’s existing product listing ads and display advertising.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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